2. Schedule
This is where the pattern in which media
programmes are arranged and present
within a time table to the audience.
We understand enough of our favourite
programmes we watch, examples, the
time the programme starts and the days
it is shown on telly on a specific channel.
3. Watershed
Is a term used to identify the times
where TV programmes should not be
broadcast that might be unsuitable for
children.
After 9:00pm, all explicit
programmes are shown
No explicit
programmes are
shown before
9:00pm or after
5:30am
Swearing
Sex
4. Hammocking
The strategic placement of a programme
between two other programmes;
positioning a new series between two
well-established show that appeal to the
same Target Audience often gives the
right viewers an opportunity to sample
new series.
5. Pre-Echo
Programme placed in a schedule to come on
before a popular programme.
Inheritance
•Programme placed after a successful
programme in the hopes of inheritance
some of its audience
6. Theming
When a particular channel will have special
days or weeks dedicated to a topic.
E.G. BBC’s
Shakespeare Season ,
Morning=Homes under
the hammer ( house
hold stuff) Bridging
A technique used to discourage the viewer
from changing channels. E.g. Advertising
next programme during break and credits of
previous programme .
7. Stacking
This involves grouping together
particular programmes with similar
appeal to ‘sweep’ the viewer from one
programme to the next. E.g. ITV3 shows
a lot detective programmes in a row.
