3. Scheduling
Definitions
Counter programming –
the practice of offering
television programs to
attract an audience from
another television station
airing a major event.
Marathon – viewers or readers
engage many hours worth of
media in a condensed time
period.
Stunting – one off specials.
Zoning – regular theme nights,
so an audience will get hooked
on watching that channel on a
certain night.Hammocking – New show
scheduled between two
established shows
Pre-Echo – Scheduling a
programme before a
popular programme in the
hope that people tune in
earlier to see the end of
the new show and like it
then watch it the next time
it is on.
Inheritance – Scheduling
a new programme after a
popular programme in
the hope it inherits some
of the audience Stripping – same show airs daily
Watershed – protecting children from harmful material on TV,
strict rules on what can be shown before 9pm watershed
Tent – poling – weak new
shows slotted either side
of a strong popular show.
Bridging – used when a
station tries to prevent
channel switching at a
junction
Block parting – putting
shows back to back
Day parting – specific sections of the day; early morning
news, morning TV, lunch, late afternoon, evening, pre
watershed and post watershed
7. Whichchannelshavemoreimportedprogrammesintheirschedules? Why
doyouthinkthismightbe?
• TV channels often repeat programmes or films. When the
station pays for the programme/film, they are allowed to shoe
it as many times as they ant during the time they have the
rights to show it. As a result, they will show the programmes
as much as possible to get their money’s worth out of the
title.
• Channels such as Channel 4/5 import TV programmes. This is
to broaden their target audience.
