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Tv scheduling

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Tv scheduling

  1. 1. TV Scheduling
  2. 2. Schedule Segments  Early Morning  Breakfast  Day time  Prime time  Late night
  3. 3. Target Audience  Early morning- people who work early, children  Day time- students, unemployed, house wives, shift workers  Prime time- everyone, families  Late night- unemployed, students, shift workers
  4. 4. Most Popular Genres  Soaps  Reality TV  Celebrity TV  Game Shows
  5. 5. Target Audience for each terrestrial channel  BBC1- mainstream audience  BBC2- 35-54, educated  ITV1- mainstream audience  Channel 4- 16-30, experimental  Five- family
  6. 6. Imported Programmes  Channel 5 has lots of imported programmes from other countries because they don’t earn enough to make their own and its cheaper to buy them from abroad.
  7. 7. The Watershed  At 9pm half way through Prime Time the watershed is reached meaning, sex swearing etc can be shown as children would normally be asleep by then.
  8. 8. BBC 1 and ITV 1  These are direct competitors as they are both watched the most in the UK.  Due to this they don’t usually play big things at the same time, eg Eastenders and Coronation Street are never on at the same time. http://www.radiotimes.com/tv/tv-listings#{"sd":"29-09- 2014%2019:00:00"}
  9. 9. Big Battle Ground  Saturdays have a big battle ground in TV as the main channels all air something big in which they want audiences for. So these get aired at different times, or over lap slighting to get viewers to switch over.  Eg X factor and Strictly come Dancing http://www.radiotimes.com/tv/tv-listings#{"sd":"27-09- 2014%2019:00:00"}
  10. 10. Channel Loyalty  The terrestrial channels used this by making the first programme of the night pull in the viewers so they didn’t change the channel for the rest of the night.  However this doesn’t exist anymore due to remotes and more channels leading to channel surfing.
  11. 11. Inheritance  This is where channels schedule a new programme after a popular programme in the hope it will inherit some of the popular programme’s audience. Eg the great british bake off followed by the new documentary our zoo http://www.radiotimes.com/tv/tv-listings#{"sd":"24-09- 2014%2019:00:00"}
  12. 12. Pre Echo  Scheduling a programme before a popular programme so that the audience may catch the end of it and make them want to watch it next time it is on
  13. 13. Hammocking  Putting a new programme on in-between two big programmes  Eg coronation street, followed by the new celebrity squares and then coronation street again. http://www.radiotimes.com/tv/tv-listings#{"sd":"24-09- 2014%2019:00:00"}

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