2. Inheritance
Scheduling a new programme after a popular programme in hope that viewers will stay on the channel to
continue watching.
This is an example of where a
fairly new TV show has
positioned itself after a very
well known and popular TV
show. ‘Naked Attraction’ is
now very popular itself.
Viewers may be from the
show prior to this, and have
stayed on the channel to
watch ‘Naked Attraction’ too.
3. Pre-Echo
Scheduling a programme before a popular programme in the hope that people tune in earlier and see the end
of the new programme and like it then watch it the next time it is on.
This is an example of a lesser
known TV show being
scheduled before a very
popular TV show to gain a
larger audience by hoping
viewers will tune in early to
game of thrones.
4. Hammocking
Scheduling a programme between two popular programmes so it benefits from both
This is an example of a lesser
known TV show being
scheduled in-between two
very popular TV shows to
gain a larger audience.
