2. • The scheduling for each day can be broken down into clear
segments. They are: Kids programmes (9pm), Early
Morning TV (12am), Afternoon TV (7pm), Prime Time (7-
9pm) and Watershed (9pm-5:30am). Prime Time has the
most viewers as advertisers are mostly interested at this
time because of the use of adverts.
• The target audience for each segment varies by the time of
television programme. The target audience for Kids TV
ironically is children. Early Morning TV attracts the viewers
for stay at home mums, retired adults, the unemployed,
elderly people and students in university. Prime time’s
target audience is mainly for families and Watershed’s
target audience is adults.
3. • In my opinion, the most popular shows on television
are: soaps like “Hollyoaks”, game shows “Celebrity
Juice” talk shows “Alan Carr Chatty Man “and reality TV
shows. For instance: Family Guy.
• The target audience for each terrestrial channel is
varied throughout. From looking at the schedule I
noticed that ITV caters for mainly women showing TV
programmes like “Loose Women”. However, in the
evenings family shows are aired. Channel 4 have TV
shows aiming at an age range of mid 20’s upwards. But
also have programmes for children in the morning, a
broad range in the afternoon and shows for adults in
the evening. BBC 1 and BBC2 are both public service
broadcasters.
4. • BBC1 does not have many repeats as the public refuse to
pay for repeats of programmes shown regularly. The public
want fresh, new upcoming outcome. Moreover, BBC2 has
fewer repeats. As ITV1 owns ITV2, ITV3, ITV4...the number
of repeats appearing on television decrease as the TV
shows are varied throughout all of ITV. Furthermore,
imported shows from America are more likely to be
repeated more on the television as they bring in lots of
money from advertisers.
• The term “Watershed” is used to identify the times when
television programmes should not be broadcasted; they
may not be suitable for children. Therefore, these types of
programmes are shown at (9pm) onwards.
