This document summarizes the current state of the lighting industry and a business's strategy to innovate. It discusses: 1. The need for environmentally conscious and tech-savvy businesses. 2. A business's plan to develop efficient LED lighting through open collaboration, mass customization, and an online sales platform. 3. A strategy map outlining how the business will leverage alliances, rapid prototyping, and social impacts to develop green lighting products and services.

1. 現代＋光亮
M O D E R N + B R I L L I A N T
AmericanSpecialtyLighting
Design-driven, tech-savvy, environmentally conscious businesses define the new marketplace of the twenty-first century.
(Metropolis Magazine, January 2002)

2. Innovating to Zero
E=0
1. Solar energy, with two variants one Thermal and another
Photovoltaic and Wind energy.
2. Nuclear power.
3. CO2 capture and Storage.
4. Energy conservation / Electricity efficiency.

3. Current Conditions
 Energy Efficiency – LED consume 1/5-10 of electricity, which means you are
no longer selling light bulbs, but PCs. The LED will have over 50% of adoption rate
by 2020.
 Global economy is the game changer – Natural resources are being depleted.
Climate Change is a fact. United States are No.9 on Energy efficiency measure,
way behind other developed country.
 Innovation is Challenged – 80% of new products failed, 70% of new strategy
never get implemented, 50% of small business can’t hold on more than 5 years.
 3,000 brands in Lighting Industry – Poor brand development, un-responsive to
demands of customers.
 ASL team has the know-how cultural combining the sophistication of 20th
Century design heritage, elegant unique style with the emerging energy efficient
needs of the future.
 Innovate hb-LED – ASL has key distribution agreement and competitive pricing
guaranteed.

4. Business Model Innovation Now
Customers’ Observation Open sourced, FreeLightBulbs.com LOHAs / Prosumers
LOHAS Community &
Organizations Co-created,
Customer Insights,
Customer participated
20th Century Design
creation
Cultural Creative Class Lighting Fixtures
Mass Customization.
WOW
Design/ Cultural
GREEN Brand Status Enthusiasts
Energy Conservation On Line Channels.
•Sales
Customer (POST) •Fulfillment
Behavior people, Off Line
Intelligence objectives, • Design/Development
strategy, •Sourcing
technology •Customer Service
1. Higher New Products Success Rate
Lower Product Development Cost [Evolutionary Innovation @ 60%]
2. Low volumes X unlimited items (Flash Sales Model)

5. Design for Growth Strategy Map
Developing
Products w/ Rapid
Service App Prototyping
20th Century
Design/Value Product
Lighting Fixture
Chain Service
Design Analysis Hybrid
Customers
ASL Alliances
Partners
Insights
Input/Outcome
Customer
Co-Creation
Leverage
Growth
Strategy
E-Commerce
Deliver
Social Social Lean
Network Impacts Production
B2C Platform
Collaboration Logistic
Security Chain

6. The Road Map
Dominant Hybrid Manufacturing Design| Supply Customer Brand
Brand for Products | Chain Development Building
LP Cycle Engineer
LED Lighting Installation
Technology e-sourcing
Hb-LED Lighting
Energy Saving
ISP
outsourcing
ASL
Carbon Reduction party for LED Lighting Transformation
Innovation &
Climate Change Components
Burning problems: Burning problems:
Ultimate
Trend:
• speed to market • speed / manufacturing time
• Creative talents • cost / tooling & distributions • move from term OEM
End Users • monetary investments • liability / performance
contract to OIM
• credibility=Trust;great service • Government
with great partners Regulations

7. LP Supply Chain Process Map
High Value Added Front & Back End Tasks
FRONT END TASKS BACK END TASKS
Innovation / Design Quality Control/Testing
Business Strategy
Engineering / LED Logistic
Marketing/Sales
Production Planning Finance/credits
Warrantees/Service
Design, Customer Insights, Experience, Finance
•Supply Chain Efficiency Process & Work-flow
Automation
•New Product Development Modularize Designs
•Industry Knowledge Marketing / Sales
•Procurement Mass Customization
Multi-tier Supplier
Chain
Raw Material & Integrator
Components Managing
Assembler Production
Sourcing
Component
Suppliers

8. Let Design Creates its Future – Flexo