The document provides an overview of the high tech industry and focuses on several key segments including hardware, software, and services. For hardware, it discusses business and consumer focused offerings such as PCs, chips, storage devices, telecom equipment, and more. For software, it outlines infrastructure, enterprise, and consumer applications. And for services, it discusses various business process outsourcing and IT services.

1. High Tech Industry
Sample Report
By: Pranjali Singh

2. Our Focus
Segments Business-focused offerings Consumer-focused offerings
• PC, servers, peripherals • PCs and peripherals
• Chips (memory, CPU, RFID) • Cell phones, PDAs
• Storage devices • MP3 players
Hardware • Telecom devices (IPBX) • DVDs/DVRs
The high-tech market
• Corporate LAN/WAN equipment • Digital cameras
• Carrier-grade telecom equipment • Gaming devices
• IP communication equipment • GPS
• Infrastructure software • Operating systems (desktop)
• Enterprise apps • Gaming applications
• Middleware • Home finance applications
• Security (firewall) • Digital music applications
Software • Collaboration software • Instant messaging
• Office productivity tools
• Operating systems (client and server)
• Telecom software
• Low-end business process outsourcing (HR, call-centers, • Online gaming
financials) • Online banking/trading
• High-end business process outsourcing (clinical trials,
logistics, R&D, analytics) • Online retail
Services • IT consulting • Online travel
• IT development/design • WiMAX, WiFi, 3G services
• Fixed/mobile telecom services • IP telephony, broadband, digital TV

3. MP3/MP4 players India
 With prices decline due to lower cost of storage, the MP3-MP4 player market is growing
exponentially
 As per IDC estimates;
India the market for MP3 players witnessed a growth of 116% in 2007
Future demand will continue to surge to 73, 34, 000 units by 2010, at a CAGR of 77%.
 Other applications like MPEG 4 movie or picture viewing and voice recording are also catching
up.
 Market Players
Apple Samsung
Transcend Creative
iRiver
 Competition with cell phones
Handset manufacturers like Nokia, Sony Ericsson, Motorola, and Samsung have launched
They have high capacities to store music
Ex; Nokia N91 with 4 GB memory allows users to store up to 3,000 music tracks

4. MP3/MP4 players India
Apple
Apple
Transcend
iRiver
Creative
Samsung
iRiver
Others
Others
Apple Apple
iRiver Transcend
Samsung Creative
Others iRiver
Others

5. Digital Cameras Global
Digital Camera Manufacturer  According to IDC,
 Canon rules globally the roost when it
Canon
comes to sales of digital cameras
 DSLR growth reached 41 percent as
Nikon
shipments climbed to 7.5 million units.
Sony
 Global shipments of digital still
cameras including DSLR reached 131
million units in 2007
Samsung Kodak  Strong growth of DSLR is seen in the
U.S., Eastern Europe, parts of Asia
and Latin America

6. Digital Cameras India
 The three top vendors Canon, Sony and
Kodak along with the likes of Nikon and
Samsung is significantly increasing their
product portfolio with India-specific pricing,
introducing new schemes and widening their
retail presence across the country.
 Canon India Pvt. Ltd. led the digital camera
market in India with 24.5% market share,
slightly ahead of Sony India Pvt. Ltd.
Canon (22.2%) and followed by Kodak India Ltd.
Sony (20.4%)
Kodak  Boom in September 07 due to;
Others  Central Board of Excise and Customs
Gray Market exempted digital still cameras from the
basic 6% customs duty

7. Digital Cameras India
 As a result, prices of digital cameras have fallen between 6-10% since October
Competition
 Canon teamed up with thirteen retail chains that operated fifty-five outlets across India for its
digital cameras. About 15% of Canons digital camera revenue came from such retailers.
 Sony India had a broad retail presence through 7,000 channel partners and 260 Sony outlets.
 Kodak digital cameras were available in at least 50,000 outlets spanning some 330 towns,
including at least 1,600 Kodak Express outlets. Samsung India significantly boosted its
presence in the still photography channel, up from 400 locations where it sold its digital
cameras to at least 1,000 locations.

8. Hard Drive Global
Global H.D.D players
Seagate Technology LLC
Hitachi GST
Western Digital Corp.
 Above figure presents unit shipments plus the year-on-year percentage growth forecast for the HDD
industry for the period of 2000 through 2008.
 First quarter of 2008, HDD vendors shipped 137 million units, up 21% on a year-on-basis.
 Bulk of the drives going to five segments: mobile computers, desktop PCs, consumer electronics,
external drives and enterprise applications, i.e. both SATA & SAS drives.
 From 2003 to 2008, HDD industry shipments grew at an astounding CAGR of 17.2%.
 HDD industry soon faced a new challenge: highly price-competitive NAND flash memory, which vied
with HDDs for design wins in the consumer-electronics field

9. Hard Drive India
 The external hard disk (HDD) market, though relatively small at Rs 33 crore, saw traction especially in
two areas. One was among the SMBs and the SOHOs, businesses that generated lot of digital contents
in terms of emails and office documents leading to an exponential growth for storage requirement.
 However, compared to the demand for storage, prices of HDDs dropped drastically. While this made it
more affordable for small businesses, it also ensured that the market did not grow as expected in
absolute terms.
 Vendors like Seagate, Samsung, Transcend, iOmega, Western Digital, and Hitachi dominated the
show, but there was a substantial gray market many times over the size of the organized trade. Not
surprising considering that even a 160 Gb HDD was available for around Rs 2,500 making the per Gb
storage cost lower than even pen drives.
 Notwithstanding the growth of the external HDD market, the market for internal hard disks in PCs and
laptops did not slow down. DQ does not separately estimate this market, as it is already counted in the
desktop and laptop segments.
 At Rs 1,143 crore, Seagate is the runaway leader, and Western Digital, were the major HDD players in
the market.
 Most vendors created a separate portfolio for products targeting both large enterprises and SMB. The
launch of HDDs with a maximum storage capacity of 1 Tb was another milestone for the market. With
an exponential increase in laptops, most vendors realized that was where the action would be more in
the coming years.

10. Hard Drive Global
Major factors which will drive HDD industry capital spending from 2007 through 2013:
 Annual drive volumes increasing over 100% from 2007 (501 million) through 2013 (1.1 billion)
 Form factors ratio changes: 2.5-inch and smaller HDDs will dominate by 2010
 HDD and component companies have cash to invest in equipment due to higher drive demand and
more stable drive prices
 New HDD applications require new manufacturing capital equipment and process changes
 Initial transition to discrete track media by next year, followed by patterned media development starting
in 2010 and heat assisted magnetic recording introduction within the following two years, requiring new
types of capital equipment and changes in manufacturing processes
 Lower flying heights and changes in surface characteristics of heads and disks increasing metrology
requirements and leading to new measurement technologies as well as tightening of head and disk
specifications
 Between 2007 and 2013, with about $313 billion of HDD company total accumulated revenue, the
industry is expected to spend about $27 billion or about 9 percent of total revenue over that period on
capital equipment.
 Capital spending per drive has varied considerably for the last few years with a local peak expected by
2012 of about $5.50 per drive as investments to implement discrete track media reach their expected
peak.
 Total industry spending on capital equipment in 2007 was about $2.2 billion with 69 percent of this
spent on process equipment, 25 percent on production test and 6 percent on metrology.
 In that year, head, media and drive capital equipment spending was 35 percent, 46 percent and 19
percent respectively.

11. Memory Card Global
 According to market research group Strategy Analytics
Shipments of phones equipped with removable memory card slots will grow at an average
592 million slotted phones were shipped worldwide in 2007, representing 53% of all
Nearly 57% of these used the microSD (including microSDHC) slot format, which has now
The microSD format is expected to hit peak penetration of 86 percent in 2011
 The market research group suggests demand for high capacity cards to store music, images,
video and data will trigger significant growth in the high capacity microSDHC format this year
and next.
 Strategy Analytics also expects strong growth in embedded memory over the next few years,
but notes the benefits of being able to upsize capacity and transfer data to a new phone makes
memory card slots an essential requirement for all mid-to-high end phones.

12. Memory Card India
 Increasing consumption of mobile phones and digital cameras led to substantial growth of the
flash (or memory) cards segment.
 Mobile phone handset market last year was around 100 mn units, out of which at least 60%
handsets had memory card slots which created huge opportunity.
 Drop prices in digital cameras leading to the dig cam market witnessing a rapid growth also
supported the memory card boom greatly.
 The demand for 4 GB and 8 GB memory cards for mobile phones were particularly high.
 Time lag was a major problem for photographers using low capacity memory cards.
 Digital cameras with 8 megapixels were largely in demand which in turn fueled the growth of 8
GB memory cards for cameras.
 Movement of smaller cards continued through the year with MicroSD and MiniSD formats
taking over a larger share of the market.
 This was applicable for all leading vendors like SanDisk, Kingston, Transcend, Moser Baer
and Umax.
 However, there was a significant expansion in the memory card market in Q4 07, with a 24%
increase over the previous quarter.

13. Memory Card India
Market Leaders
 SanDisk, the market leader in this category, further leveraged the advanced NAND flash
memory design worked out of its India Device Design Center to develop innovative flash
technologies for India’s increasingly digital-savvy population.
 Kingston has added 16 GB Class 4 SDHC flash memory card to its product line to give
consumers greater storage flexibility and faster speed.
 Sony was not among the top five vendors, its proprietary memory card standard, Memory Stick,
for its own-brand of Cybershot cameras and Sony Ericsson handsets ensured its foothold
among both mobile phones and dig cam segments.
The growth of the gray market was, however, a real concern for vendors. This bugbear for
vendors alone contributed about 70% of the overall organized market.
Gray market sales were dominated by all of SD, MicroSD and MiniSD cards. Usual strategies
like reducing prices and developing a proper distribution network were deployed to counter the
gray threat.

14. Bluetooth Device Global
Global Market Players
AT & T Inc., Apple Inc Fujitsu Siemens Computers (Holding) BV
Bluetake Technology Co. Ltd GN US Inc., GN Netcom AS
Bluegiga Technologies Hewlett-Packard Development Company L.P
Broadcom Corporation Parrot SA
Cambridge Silicon Radio Plc Intel Corporation, Kyocera Corporation
CellPoint Connect AB Logitech International SA
D-Link Corporation Lenovo
Dell Inc L.G. Electronics Inc
Ezurio Ltd Nokia Corporation
Flaircomm Technologies Inc Sony Electronics Inc.

15. Bluetooth Device Global
 Rapidly increasing demand for Bluetooth-enabled cellular handsets is playing a major role in
intensifying Bluetooth’s magnetism.
 Other Bluetooth enabled devices gaining popularity include automobiles, digital cameras, music
players, stereo headsets and notebook and desktop PCs.
 As stated in a recent report published by Global Industry Analysts, Inc., Bluetooth enabled
handset sales worldwide are projected to grow at a compounded annual growth rate of
approximately 7.68% over the years 2011 through 2015.
 Technological advancements coupled with growing need for sophisticated and stylish devices
that blend well with contemporary lifestyles are driving market growth in this category.
 Further, ubiquitous presence of mobile phones and enactment of driving laws in Europe and
North America, which ban the use of mobile phones while driving, are helping spur demand for
Bluetooth enabled headsets. Bluetooth enabled PC market in Asia-Pacific is forecast to reach
69.01 million units by the year 2012.

16. Bluetooth Device India
 Indian Bluetooth headset market is expected to grow at a compound annual growth rate
(CAGR) of 74% as against 48% of China.
 According to a recent Frost & Sullivan report, the professional headset market in India is
expected to grow at a CAGR of 21% over the next five years, which will be driven by the
contact centre and IT enterprise segment through addition of new seats and replacement of
handsets by headsets.

17. P.D.A Phones (Smart Phone) Global
 Gartner has recently revealed Smart phone
Industry figures for Quarter 2, 2008;
 Over 32 million Smart phones were
shipped worldwide during the Q2,
2008 and there was a 15.7% growth
rate in shipments from last year
 Symbian is still the Industry leader
with over 18 million shipments
worldwide and 57.1% market share. It
achieved 0.7% growth rate in Q2,
2008 as compared to Q2, 2007.
 RIM has overtaken Windows Mobile to
obtain the second position with over 5
million shipments and 17.4% market
share. It achieved the second highest
126.4% growth rate in Q2, 2008 as
compared to Q2, 2007.

18. P.D.A Phones (Smart Phone) India
 Microsoft Windows Mobile came third with over 3 million shipments worldwide and 12.0%
market share. It achieved 20.6% growth rate in Q2, 2008 as compared to Q2, 2007.
 Linux secured the fourth position with over 2 million shipments and 7.3% market share. It
achieved a negative 16.2% growth rate in Q2, 2008 as compared to Q2, 2007.
 Apple Mac OS X secured the fifth position with over 800,000 shipments and 2.8% market
share. It achieved the highest 230.6% growth rate in Q2, 2008 as compared to Q2, 2007.
 Palm came sixth with over 700,000 shipments and 2.3% market share. It achieved 61% growth
rate in Q2, 2008 as compared to Q2, 2007.
 Other Smart phone manufacturers accounted for over 300,000 shipments and 0.9% growth
rate.

19. Upcoming Products

20. Wearable Technology
 Wearable technology is close to the body and enables technology to be used in situations
where it normally is not possible.
Few Products of Wearable Technology
192Gb USB pendant Wi-Fi Detector Shirt
men’s jacket called “mp3blue”
iPod compatible jeans
Brain Computer Interface
RFID tags to benefit clothing logistics W100 wrist-watch mobile phone
GPS platform shoes The IPod-enabled Messenger Bag

21. Wearable Technology
 A technical textile is one of the fastest- Global player
growing and changing areas of the global  Klopman International
textile and apparel industry.  Milliken & Company
 Just-style predicts that global usage of  Du Pont de Nemours
technical fabrics for apparel will increase  Malden Mills Industries, Inc
steadily over the next six years with market  W L Gore & Associates
volume and value set to increase by 23%  Royal TenCate
and 17% respectively.  The Toray Group
 This increase will be due to the increasing  Schoeller Textile AG
market penetration of more technical  Reliance Industries.
fabrics, such as Kevlar and Nomex, into
mainstream apparel either as a blend or as
a stand alone garment.

22. Solar Equipment
 Europe dominates the global PV market, and Germany is the largest European PV market,
accounting for more than 90% PV market installed capacity within the continent in 2006.
 The dominance of silicon-based wafer is fading away and it is expected that in long term,
silicon supply situation will ease up.
 Declining cost of PV provides opportunities for the deployment of this technology mainly in
developing low cost economies such as India and China.
 Despite the high cost of PV modules, there has been considerable investment primarily in the
developed countries on R&D in the PV sector. Due to this, total cumulative installed PV
capacity reached 6634 MWp in the end of 2006.
 Global PV industry still has to achieve self-sufficiency. It is in its very nascent stage, which is
highly driven by government initiatives. Japanese PV industry seems to achieve self-sufficiency
where government initiatives are declining in PV.
 From future perspective, it is expected that countries such as China and India will dominate the
global PV industry.

23. Solar Equipment
Global Players Indian Market
 BP Solar International Inc.  A small market, India is catching up fast
 Sharp Corporation with world majors in solar energy generation
 Kyocera Solar, Inc.  In our country, so far the solar energy
 Q-Cells AG equipment has been focused towards rural,
 Nanosolar, Inc. unelectrified areas as off-grid applications.
 SolarWorld AG  Large-scale solar farms coupled with a
 Conergy AG promising feed-in tariff initially would be a
 Solon AG für Solartechnik right combination to kick start the growth of
 Solarfun Power Holdings Co. Ltd. the commercial solar energy industry.
 Evergreen Solar, Inc.
 SunPower Corporation
 First Solar, Inc.
 Suntech Power Holding Co. Ltd.
 Renewable Energy Corporation ASA.

24. E - Homes
 Concept of digital home is no more a Ray Bradbury fiction-makers of computers, phones, and
consumer electronics will have to work on right packaging, value for money, ease of use,
portability, flexibility… as they unleash their killer applications.
 IDC estimates, SEC A, which is the potential target audience for digital home constitutes 2% of
the population, while it is only 7.1% of the urban population, which translates to five million
homes in India.
 Positive indicator is the increasing number of working females (approximately 12%) in the
urban scenario. As the working women population grows in urban areas, a need to have a
comfortable lifestyle, and ‘get work’ done at home will play an important role in the adoption of
the digital home concept.

25. Biometric Technology
Technologies & Applications
Biometric industry's leading vendors

26. Biometric Technology
Biometric Market Share Public Sector vs. Commercial Sector 2007-2015
Market Share By Region: 2007 - 2015

27. Biometric Technology
Public Sector vs. Commercial Sector Revenue: 2007-2015
Global Biometric Industry
 Commercial deployment revenue will begin to supersede public sector revenue in 2012 and will
represent more then 52% of the global market for biometric technology by 2015.
 Overall market dominance will shift from Europe and US to Asia. By 2014, Asia pacific region will
generate the greatest revenue for the biometrics industry.
 Transaction will ultimately provide the majority of industry revenue. Information and financial
transaction for commercial applications by 2012 & egovernment for public sector application by
2015.

28. E - Books
 The consumer and educational book publishing market consists of retail spending by
consumers on consumer books; spending by schools, government agencies, and students on
elementary, high school, and college textbooks, including graduate textbooks; and spending on
books in electronic formats, or so-called electronic books or e - books
 "In the US, digital browsing and electronic books will revitalize the consumer book market,
with consumer print books increasing from $21.7 billion in 2007 to $22.5 billion in 2012, a
0.8 percent CAGR.“
 "Central and Eastern Europe will be the fastest-growing portion of EMEA with a 5.1
percent CAGR through 2012, compared to 2.6 percent in Middle East/Africa and 2.3
percent in the much larger Western European market."

29. E - Books
The Kindle and Sony Reader
“Combined sales of the Amazon Kindle and the Sony Reader will be 1,000,000 units in 2008”

30. Future Product
Shoes, called ‘quantum satellite technology
Miami entrepreneur Sayo Issac Daniel made a
new generation of sneakers that promise to find
out the wearer anywhere in the world at the
press of a button. He has embedded them with
tiny global positioning system (GPS) chips that
can track the movement of its wearer.
The shoe design allows the wearer to press a
button hidden near the shoe’s lace to send a
distress signal. The wearer’s movements are
picked up by the satellite, relayed to monitor
centre and made accessible to caretakers by the
internet or phone. Electronic alert is
automatically issued if the wearer enters or
breaks a predefined area.
Price: $325 to $350
Source: http://www.silvergadgets.com/?cat=5

31. Future Product
Widescreen Personal Movie Theater
This is the only personal media viewer that connects to a video
iPod®, portable DVD player, or personal video game system
and uses two high-resolution LCDs and dual stereo
headphones to provide a private viewing experience equivalent
to watching a widescreen 52" television from 9' away.
Developed from U.S. military technology, the viewer generates
24-bit true color (16 million colors) and a 28° field of view for
wide pictures, and the removable headphones produce crisp,
clear sound. The LCDs provide 428 x 240 resolution, and may
be focused individually from +2 to -5 diopters and tilted up to
15° for a custom fit; a soft, hypoallergenic adjustable
nosepiece and an optional head strap ensure comfortable
viewing. One included lithium AA battery provides up to eight
hours of continuous operation. Includes iPod cable, A/V cable,
head strap, and carrying case. (4 oz.)
Price: $249.95
Source: http://www.hammacher.com/publish/75928.asp?promo=electronics#

32. Future Product
Talking 14 Language Portable Translator
This is the portable device that articulates 32,200 phrases and
280,000 words into any one of 14 languages. At the touch of a
button, you can access translations for pre-programmed words or
travel phrases in English (uses the New Oxford American English
Dictionary), German, French, Spanish, Italian, Arabic, Hebrew,
Greek, Russian, Japanese, Chinese, Korean, Dutch, and
Portuguese. The backlit LCD shows the word or phrase,
pronunciation, and script for non-Latin alphabets, then speaks the
word or phrase in your language of choice. Converts eight currencies
and calculates between metric and Imperial measurements; provides
local and world time. With calculator, calendar, eight travel games
(including Sudoku), address/phone book, carrying case, and
earbuds. Includes two AAA batteries. 1/2" H x 3 1/4" W x 6" L. (8 oz.)
Price: $199.95
Source:http://www.hammacher.com/publish/74893.asp?promo=sportleisure#

33. Future Product
Take Notes
Place any ordinary paper or notepad on the digital pad. Write on the
paper with the digital inking pen. The digital pad digitally records
anything you write in its built-in storage device or an optional CF card
in real time. One page you write is stored as one digital page.
Connect to the PC
Connect the digital pad to your PC by USB port.
Organize Your Notes
With its DigiMemo Manager software, you can easily view, edit and
organize your digital pages in Windows. Save any digital pages you
arbitrarily select as a book file (e-Book).
Send via e-Mail
Share your notes with others via e-Mail.
Price: R 999.00
Source: http://www.thegadgetshop.co.za/products.php?prod_sec_id=94

34. Future Product
Nokia 888 Mobile Phone Concept
Here is a concept for less outlandish: the Nokia 888. Designed by
Tamer Nakisci and Mimar Sinan, this phone changes shape
depending on your use.
Folded roll at the bottom of your pocket or hanging around the arm,
the motive is flexible and can easily turn into shows.
The Nokia 888 has a touch screen and a hull with a sensor
movements.

35. Future Product
BYB Balance Cell Phone concept
Designer Bence Bogar dreams of more than electric sheep. His BYB
Balance Cell Phone is one dreamy concoction of luxury and smart
phone, with everything you ever wanted onboard: Two touchscreens,
a 5.1-megapixel camera with autofocus, 2x optical zoom, QuadLED
assist light, GSM/3G/HSDPA/Wi-Fi/BT2.0 connectivity, GPS support,
and 3.5mm and miniUSB ports. There's even 512MB of internal
memory on top of a microSD expansion slot. A software program,
MindPad, lets users draw characters and symbols with a finger for
rapid and simple input. If that isn't sufficient geek magnet, Bogar's
amalgamation of titanium and stainless steel is deliciously chic
enough to cause jaws to drop when you whip it out.
Source: http://asia.cnet.com/crave/2007/05/23/byb-balance-cell-phone-concept/

36. Future Product
Three way foldable devices!!!
Samsung’s SPH-P9000 is a three way foldable device with a
combination of phone, personal computer and music player.
The device which uses WiMAX weighs 560 gms and contains a
foldable keyboard, 5 inch screen, 30 GB hard derive and WINDOWS
software.
It also incorporates the CDMA mobile phone communications
standards. The device has a camera and an MP3 player and also
allows the feature of Internet access and lets you make video phone
calls and watch TV too
Source: http://www.silvergadgets.com/?p=94

37. Future Product
Futuristic Vaio Zoom
Vaio Zoom notebook concept takes everything we know
about holographic technology and squeezes it inside a thin
glass form factor. When off, the screen is completely
transparent and the keyboard goes opaque. Turn it on and
the touch screen holographic festivities begin. Even the
mouse buttons are holographic!
It’s just a concept so there’s no info on important tidbits like
tactile feedback, battery life, system stats, etc., but rest
assured technologies like this are closer than you think. It
may not come all at once but it’s coming.
Source: http://www.yankodesign.com/2007/09/18/futuristic-vaio-zoom/

38. Future Product
Von Zios: Watch, Tableclock and Worm
Von Zios wears like a normal watch, the links can snap
together allowing for a rigid support structure. We don't
necessarily like the idea for a watch...or at least this
particular watch...but for an MP3 player or general PMP the
design could have far more utility. Because the last thing you
want to buy is a bulky stand for your iPod Video.
Source: http://gizmodo.com/gadgets/gadgets/von-zios-watch-tableclock-and-worm-241314.php

39. Thank You !
By: Pranjali Singh
(Research Analyst)