SlideShare a Scribd company logo

Social Media Marketing Measurement: Susan Hallam

•Download as PPTX, PDF•
•
Susan Hallam
Susan Hallam

Anything worth doing is worth doing well. But how can you know how well you are doing social media marketing if you aren't measuring the results. Susan Hallam introduces principles of social media analytics, some tools to use, and how to measure your success.

BusinessTechnology
1 of 23
@susanhallam MeasuringMeasure Your Success: Social Analytics Susan Hallam Hallam Internet Ltd www.hallaminternet.com/blog
@susanhallam Automagically.... http://hallam.co/LincUp360 http://www.hallaminternet.com/2012/lincup360
@susanhallam
@susanhallam
@susanhallam • Leads generated • Search visibility • Enquiries • Cost savings • Revenue • Loyalty • Sales • Task completion
@susanhallam
@susanhallam Number of Followers Number of Fans Number of Tweets Number of Posts
@susanhallam
@susanhallam Social Media Measures 1. Conversation 2. Amplification 3. Applause 4. Economic value http://www.kaushik.net/avinash/
@susanhallam Conversation Amplification Applause
@susanhallam Conversation Amplification Applause
@susanhallam Conversation Amplification Applause
Are your followers relevant? FOLLOWER PROFILE ANALYSIS: TOP KEYWORDS 2,000 1,769 1,800 1,600 1,400 1,200 1,000 800 600 400 214 153 174 146 108 200 93 86 0 Gap Analysis: these are missing keywords like sustainability, skills, training, healthcare eco, CO2, local government, etc. Action: build followers involved in these target activities.
Are your followers influential? FOLLOWERS BY # OF FOLLOWERS hootsuite solarfeeds 75,336 1,782,538 Action: identify guardianeco Windbaron 65,823 52,702 even more caelusconsult influential 29,954 CommunitiesUK 29,704 DECCgovuk 19,278 btviewpoint TheEIU 18,285 17,166 potential GreenEnergyInfo newsenergy 16,887 16,203 followers, and RICSnews SuButcher 14,853 10,349 engage to build BDonline edie 9,653 9,257 quality followers GreenHHome 7,883 UArainbow 7,815 FATArchitecture 6,990 UKGBC 6,906 TCIndex 6,533 0 500,000 1,000,000 1,500,000 2,000,000 Followers
Are your followers influential? USERS BY # OF FOLLOWERS 3% 0 to 100 7% 100 to 500 12% 40% 500 to 1000 1000 to 2500 38% > 2500 40% of our followers have fewer than 100 followers of their own. Only 3% have more than 2500 followers Recommendation: get more engaged with a more influential community
@susanhallam : Social Monitoring
@susanhallam Drowning in Social Data Let’s simply things…
@susanhallam
@susanhallam How much is a (sale | lead | enquiry | newsletter signup) worth to you?
@susanhallam Key Points from today 1. Identify your business goals 2. Measure 1. Conversation 2. Amplification 3. Applause 4. Economic Value 3. And KISS (Keep it Simple, Stupid!)
@susanhallam MeasuringMeasure Your Success: Social Analytics Susan Hallam Hallam Internet Ltd www.hallaminternet.com/blog

Recommended

Phil Cantor, Chief Marketing Officer/Head of PreSales at iGTB - The CMO's Rol...
Phil Cantor, Chief Marketing Officer/Head of PreSales at iGTB - The CMO's Rol...Phil Cantor, Chief Marketing Officer/Head of PreSales at iGTB - The CMO's Rol...
Phil Cantor, Chief Marketing Officer/Head of PreSales at iGTB - The CMO's Rol...Global Business Events
 
Saas bootcamp sales and marketing processes 2016
Saas bootcamp sales and marketing processes 2016Saas bootcamp sales and marketing processes 2016
Saas bootcamp sales and marketing processes 2016SaaSBootcamp
 
Meaningful Metrics - Aligning Operational Metrics with Marketing & Customer E...
Meaningful Metrics - Aligning Operational Metrics with Marketing & Customer E...Meaningful Metrics - Aligning Operational Metrics with Marketing & Customer E...
Meaningful Metrics - Aligning Operational Metrics with Marketing & Customer E...Earley Information Science
 
Monetizing Social Marketing And Measuring Roi
Monetizing Social Marketing And Measuring RoiMonetizing Social Marketing And Measuring Roi
Monetizing Social Marketing And Measuring RoiJulie Benlolo
 
CMOs in Flux
CMOs in FluxCMOs in Flux
CMOs in FluxGary Slack
 
From roi to customer journey success
From roi to customer journey successFrom roi to customer journey success
From roi to customer journey successB2B Marketing Forum
 
Jon Miller - Marketing ROI: Building Marketing Credibility with CEO-Worthy Me...
Jon Miller - Marketing ROI: Building Marketing Credibility with CEO-Worthy Me...Jon Miller - Marketing ROI: Building Marketing Credibility with CEO-Worthy Me...
Jon Miller - Marketing ROI: Building Marketing Credibility with CEO-Worthy Me...InsideSales.com
 
Digital Summit 2016: The Digital Nomad Marketing Strategy
Digital Summit 2016: The Digital Nomad Marketing StrategyDigital Summit 2016: The Digital Nomad Marketing Strategy
Digital Summit 2016: The Digital Nomad Marketing StrategyGeoffrey Colon
 

Recommended

Phil Cantor, Chief Marketing Officer/Head of PreSales at iGTB - The CMO's Rol...
Phil Cantor, Chief Marketing Officer/Head of PreSales at iGTB - The CMO's Rol...Phil Cantor, Chief Marketing Officer/Head of PreSales at iGTB - The CMO's Rol...
Phil Cantor, Chief Marketing Officer/Head of PreSales at iGTB - The CMO's Rol...Global Business Events
 
Saas bootcamp sales and marketing processes 2016
Saas bootcamp sales and marketing processes 2016Saas bootcamp sales and marketing processes 2016
Saas bootcamp sales and marketing processes 2016SaaSBootcamp
 
Meaningful Metrics - Aligning Operational Metrics with Marketing & Customer E...
Meaningful Metrics - Aligning Operational Metrics with Marketing & Customer E...Meaningful Metrics - Aligning Operational Metrics with Marketing & Customer E...
Meaningful Metrics - Aligning Operational Metrics with Marketing & Customer E...Earley Information Science
 
Monetizing Social Marketing And Measuring Roi
Monetizing Social Marketing And Measuring RoiMonetizing Social Marketing And Measuring Roi
Monetizing Social Marketing And Measuring RoiJulie Benlolo
 
CMOs in Flux
CMOs in FluxCMOs in Flux
CMOs in FluxGary Slack
 
From roi to customer journey success
From roi to customer journey successFrom roi to customer journey success
From roi to customer journey successB2B Marketing Forum
 
Jon Miller - Marketing ROI: Building Marketing Credibility with CEO-Worthy Me...
Jon Miller - Marketing ROI: Building Marketing Credibility with CEO-Worthy Me...Jon Miller - Marketing ROI: Building Marketing Credibility with CEO-Worthy Me...
Jon Miller - Marketing ROI: Building Marketing Credibility with CEO-Worthy Me...InsideSales.com
 
Digital Summit 2016: The Digital Nomad Marketing Strategy
Digital Summit 2016: The Digital Nomad Marketing StrategyDigital Summit 2016: The Digital Nomad Marketing Strategy
Digital Summit 2016: The Digital Nomad Marketing StrategyGeoffrey Colon
 
RoI in social marketing: some metrics. By Mahesh Murthy of Pinstorm
RoI in social marketing: some metrics. By Mahesh Murthy of PinstormRoI in social marketing: some metrics. By Mahesh Murthy of Pinstorm
RoI in social marketing: some metrics. By Mahesh Murthy of PinstormMahesh Murthy
 
Digital marketing strategy in 2016
Digital marketing strategy in 2016Digital marketing strategy in 2016
Digital marketing strategy in 2016Mamsys
 
Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
 
Evgeny Marchenkov, DataLead
Evgeny Marchenkov, DataLeadEvgeny Marchenkov, DataLead
Evgeny Marchenkov, DataLeadWhite Nights Conference
 
Control Your Data: Marketing KPI Dashboards
Control Your Data: Marketing KPI Dashboards Control Your Data: Marketing KPI Dashboards
Control Your Data: Marketing KPI Dashboards Mads Vinholdt Pedersen
 
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...OrangeValley
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingMatomy Media Group
 
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...Redwood Valley Technical Solutions
 
Is My Digital Marketing Strategy Still Relevant in 2016?
Is My Digital Marketing Strategy Still Relevant in 2016?Is My Digital Marketing Strategy Still Relevant in 2016?
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
 
What investors are looking for in your pitch deck
What investors are looking for in your pitch deck What investors are looking for in your pitch deck
What investors are looking for in your pitch deck Infocrest
 
2016 SaaS Metrics Report
2016 SaaS Metrics Report2016 SaaS Metrics Report
2016 SaaS Metrics ReportTotango
 
Definitive guide-to-marketing-metrics-marketing-analytics
Definitive guide-to-marketing-metrics-marketing-analyticsDefinitive guide-to-marketing-metrics-marketing-analytics
Definitive guide-to-marketing-metrics-marketing-analyticsmarkdacillo
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017Infocrest
 
The RSA: Changing Behaviour with Social Media
The RSA: Changing Behaviour with Social MediaThe RSA: Changing Behaviour with Social Media
The RSA: Changing Behaviour with Social MediaSinead Conway
 
How to grow your social audience simply measured
How to grow your social audience simply measuredHow to grow your social audience simply measured
How to grow your social audience simply measuredMediaZ - Digital Marketing Agency
 
Social Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New ZealandSocial Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New ZealandAdcorp
 
Social Media Statistics September, Australia and New Zealand
Social Media Statistics September, Australia and New ZealandSocial Media Statistics September, Australia and New Zealand
Social Media Statistics September, Australia and New ZealandAdcorp
 
Social Media Statistics November, Australia and New Zealand
Social Media Statistics November, Australia and New ZealandSocial Media Statistics November, Australia and New Zealand
Social Media Statistics November, Australia and New ZealandAdcorp
 
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...Scott Meis
 
Social media and research
Social media and researchSocial media and research
Social media and researchSusie Macfarlane
 
Social Media Statistics October, Australia and New Zealand
Social Media Statistics October, Australia and New ZealandSocial Media Statistics October, Australia and New Zealand
Social Media Statistics October, Australia and New ZealandAdcorp
 
Social Media Overview_VML_Oct. '09 IABC Professional Development
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentSocial Media Overview_VML_Oct. '09 IABC Professional Development
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
 

More Related Content

Viewers also liked

RoI in social marketing: some metrics. By Mahesh Murthy of Pinstorm
RoI in social marketing: some metrics. By Mahesh Murthy of PinstormRoI in social marketing: some metrics. By Mahesh Murthy of Pinstorm
RoI in social marketing: some metrics. By Mahesh Murthy of PinstormMahesh Murthy
 
Digital marketing strategy in 2016
Digital marketing strategy in 2016Digital marketing strategy in 2016
Digital marketing strategy in 2016Mamsys
 
Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
 
Control Your Data: Marketing KPI Dashboards
Control Your Data: Marketing KPI Dashboards Control Your Data: Marketing KPI Dashboards
Control Your Data: Marketing KPI Dashboards Mads Vinholdt Pedersen
 
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...OrangeValley
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingMatomy Media Group
 
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...Redwood Valley Technical Solutions
 
Is My Digital Marketing Strategy Still Relevant in 2016?
Is My Digital Marketing Strategy Still Relevant in 2016?Is My Digital Marketing Strategy Still Relevant in 2016?
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
 
What investors are looking for in your pitch deck
What investors are looking for in your pitch deck What investors are looking for in your pitch deck
What investors are looking for in your pitch deck Infocrest
 
2016 SaaS Metrics Report
2016 SaaS Metrics Report2016 SaaS Metrics Report
2016 SaaS Metrics ReportTotango
 
Definitive guide-to-marketing-metrics-marketing-analytics
Definitive guide-to-marketing-metrics-marketing-analyticsDefinitive guide-to-marketing-metrics-marketing-analytics
Definitive guide-to-marketing-metrics-marketing-analyticsmarkdacillo
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017Infocrest
 

Viewers also liked (13)

RoI in social marketing: some metrics. By Mahesh Murthy of Pinstorm
RoI in social marketing: some metrics. By Mahesh Murthy of PinstormRoI in social marketing: some metrics. By Mahesh Murthy of Pinstorm
RoI in social marketing: some metrics. By Mahesh Murthy of Pinstorm
 
Digital marketing strategy in 2016
Digital marketing strategy in 2016Digital marketing strategy in 2016
Digital marketing strategy in 2016
 
Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?
 
Evgeny Marchenkov, DataLead
Evgeny Marchenkov, DataLeadEvgeny Marchenkov, DataLead
Evgeny Marchenkov, DataLead
 
Control Your Data: Marketing KPI Dashboards
Control Your Data: Marketing KPI Dashboards Control Your Data: Marketing KPI Dashboards
Control Your Data: Marketing KPI Dashboards
 
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...
2. Eduard Blacquière - Trends in Search Marketing - Paid Search Strategy Even...
 
The CMO's Guide to Performance Marketing
The CMO's Guide to Performance MarketingThe CMO's Guide to Performance Marketing
The CMO's Guide to Performance Marketing
 
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
 
Is My Digital Marketing Strategy Still Relevant in 2016?
Is My Digital Marketing Strategy Still Relevant in 2016?Is My Digital Marketing Strategy Still Relevant in 2016?
Is My Digital Marketing Strategy Still Relevant in 2016?
 
What investors are looking for in your pitch deck
What investors are looking for in your pitch deck What investors are looking for in your pitch deck
What investors are looking for in your pitch deck
 
2016 SaaS Metrics Report
2016 SaaS Metrics Report2016 SaaS Metrics Report
2016 SaaS Metrics Report
 
Definitive guide-to-marketing-metrics-marketing-analytics
Definitive guide-to-marketing-metrics-marketing-analyticsDefinitive guide-to-marketing-metrics-marketing-analytics
Definitive guide-to-marketing-metrics-marketing-analytics
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017
 

Similar to Social Media Marketing Measurement: Susan Hallam

The RSA: Changing Behaviour with Social Media
The RSA: Changing Behaviour with Social MediaThe RSA: Changing Behaviour with Social Media
The RSA: Changing Behaviour with Social MediaSinead Conway
 
Social Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New ZealandSocial Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New ZealandAdcorp
 
Social Media Statistics September, Australia and New Zealand
Social Media Statistics September, Australia and New ZealandSocial Media Statistics September, Australia and New Zealand
Social Media Statistics September, Australia and New ZealandAdcorp
 
Social Media Statistics November, Australia and New Zealand
Social Media Statistics November, Australia and New ZealandSocial Media Statistics November, Australia and New Zealand
Social Media Statistics November, Australia and New ZealandAdcorp
 
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...Scott Meis
 
Social Media Statistics October, Australia and New Zealand
Social Media Statistics October, Australia and New ZealandSocial Media Statistics October, Australia and New Zealand
Social Media Statistics October, Australia and New ZealandAdcorp
 
Social Media Overview_VML_Oct. '09 IABC Professional Development
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentSocial Media Overview_VML_Oct. '09 IABC Professional Development
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
 
2017 Mega Trends Impacting Japanese Health Club Market Sportec 2017
2017 Mega Trends Impacting Japanese Health Club Market Sportec 20172017 Mega Trends Impacting Japanese Health Club Market Sportec 2017
2017 Mega Trends Impacting Japanese Health Club Market Sportec 2017Bryan K. O'Rourke
 
South West Clinical Senate Masterclass
South West Clinical Senate MasterclassSouth West Clinical Senate Masterclass
South West Clinical Senate MasterclassJoe McCrea
 
Influencer Marketing, A Journey To A New World
Influencer Marketing, A Journey To A New WorldInfluencer Marketing, A Journey To A New World
Influencer Marketing, A Journey To A New WorldEdward Kitchingman
 
Starbucks Presentation - FINAL
Starbucks Presentation - FINALStarbucks Presentation - FINAL
Starbucks Presentation - FINALGSUStarbucksFans
 
How New York Life is Driving Interactin, Engagement, and Relevance Using Soci...
How New York Life is Driving Interactin, Engagement, and Relevance Using Soci...How New York Life is Driving Interactin, Engagement, and Relevance Using Soci...
How New York Life is Driving Interactin, Engagement, and Relevance Using Soci...Business Development Institute
 
Distribute your content to 20+ million viewers
Distribute your content to 20+ million viewersDistribute your content to 20+ million viewers
Distribute your content to 20+ million viewersLoudDoor LLC
 
Social Blueprint 2011-09-27
Social Blueprint 2011-09-27Social Blueprint 2011-09-27
Social Blueprint 2011-09-27Infor
 
Rutgers Ethical Leadership Conference
Rutgers Ethical Leadership ConferenceRutgers Ethical Leadership Conference
Rutgers Ethical Leadership ConferenceFanscape
 
DATADECK APRIL 2014
DATADECK APRIL 2014DATADECK APRIL 2014
DATADECK APRIL 2014robbes
 
Social Media in Financial Services
Social Media in Financial ServicesSocial Media in Financial Services
Social Media in Financial ServicesBackbase
 
Effective Brand Marketing on Twitter: How to Rise Above the Noise?
Effective Brand Marketing on Twitter: How to Rise Above the Noise?Effective Brand Marketing on Twitter: How to Rise Above the Noise?
Effective Brand Marketing on Twitter: How to Rise Above the Noise?Social Media Today
 

Similar to Social Media Marketing Measurement: Susan Hallam (20)

The RSA: Changing Behaviour with Social Media
The RSA: Changing Behaviour with Social MediaThe RSA: Changing Behaviour with Social Media
The RSA: Changing Behaviour with Social Media
 
How to grow your social audience simply measured
How to grow your social audience simply measuredHow to grow your social audience simply measured
How to grow your social audience simply measured
 
Social Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New ZealandSocial Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New Zealand
 
Social Media Statistics September, Australia and New Zealand
Social Media Statistics September, Australia and New ZealandSocial Media Statistics September, Australia and New Zealand
Social Media Statistics September, Australia and New Zealand
 
Social Media Statistics November, Australia and New Zealand
Social Media Statistics November, Australia and New ZealandSocial Media Statistics November, Australia and New Zealand
Social Media Statistics November, Australia and New Zealand
 
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
 
Social media and research
Social media and researchSocial media and research
Social media and research
 
Social Media Statistics October, Australia and New Zealand
Social Media Statistics October, Australia and New ZealandSocial Media Statistics October, Australia and New Zealand
Social Media Statistics October, Australia and New Zealand
 
Social Media Overview_VML_Oct. '09 IABC Professional Development
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentSocial Media Overview_VML_Oct. '09 IABC Professional Development
Social Media Overview_VML_Oct. '09 IABC Professional Development
 
2017 Mega Trends Impacting Japanese Health Club Market Sportec 2017
2017 Mega Trends Impacting Japanese Health Club Market Sportec 20172017 Mega Trends Impacting Japanese Health Club Market Sportec 2017
2017 Mega Trends Impacting Japanese Health Club Market Sportec 2017
 
South West Clinical Senate Masterclass
South West Clinical Senate MasterclassSouth West Clinical Senate Masterclass
South West Clinical Senate Masterclass
 
Influencer Marketing, A Journey To A New World
Influencer Marketing, A Journey To A New WorldInfluencer Marketing, A Journey To A New World
Influencer Marketing, A Journey To A New World
 
Starbucks Presentation - FINAL
Starbucks Presentation - FINALStarbucks Presentation - FINAL
Starbucks Presentation - FINAL
 
How New York Life is Driving Interactin, Engagement, and Relevance Using Soci...
How New York Life is Driving Interactin, Engagement, and Relevance Using Soci...How New York Life is Driving Interactin, Engagement, and Relevance Using Soci...
How New York Life is Driving Interactin, Engagement, and Relevance Using Soci...
 
Distribute your content to 20+ million viewers
Distribute your content to 20+ million viewersDistribute your content to 20+ million viewers
Distribute your content to 20+ million viewers
 
Social Blueprint 2011-09-27
Social Blueprint 2011-09-27Social Blueprint 2011-09-27
Social Blueprint 2011-09-27
 
Rutgers Ethical Leadership Conference
Rutgers Ethical Leadership ConferenceRutgers Ethical Leadership Conference
Rutgers Ethical Leadership Conference
 
DATADECK APRIL 2014
DATADECK APRIL 2014DATADECK APRIL 2014
DATADECK APRIL 2014
 
Social Media in Financial Services
Social Media in Financial ServicesSocial Media in Financial Services
Social Media in Financial Services
 
Effective Brand Marketing on Twitter: How to Rise Above the Noise?
Effective Brand Marketing on Twitter: How to Rise Above the Noise?Effective Brand Marketing on Twitter: How to Rise Above the Noise?
Effective Brand Marketing on Twitter: How to Rise Above the Noise?
 

More from Susan Hallam

13 tips for improving your digital marketing: Susan Hallam
13 tips for improving your digital marketing: Susan Hallam13 tips for improving your digital marketing: Susan Hallam
13 tips for improving your digital marketing: Susan HallamSusan Hallam
 
Social Media: starting afresh to create your new post-pandemic plan
Social Media: starting afresh to create your new post-pandemic planSocial Media: starting afresh to create your new post-pandemic plan
Social Media: starting afresh to create your new post-pandemic planSusan Hallam
 
27 Digital Marketing Tools - #ClickSummitPT
27 Digital Marketing Tools - #ClickSummitPT27 Digital Marketing Tools - #ClickSummitPT
27 Digital Marketing Tools - #ClickSummitPTSusan Hallam
 
Digital Marketing Predictions 2017
Digital Marketing Predictions 2017Digital Marketing Predictions 2017
Digital Marketing Predictions 2017Susan Hallam
 
SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016
SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016
SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016Susan Hallam
 
15 Lead Generation Techniques
15 Lead Generation Techniques15 Lead Generation Techniques
15 Lead Generation TechniquesSusan Hallam
 
#DigitalMarketingShow - Digital Leadership by Susan Hallam
#DigitalMarketingShow - Digital Leadership by Susan Hallam#DigitalMarketingShow - Digital Leadership by Susan Hallam
#DigitalMarketingShow - Digital Leadership by Susan HallamSusan Hallam
 
SMX Milan: Local SEO: Susan Hallam
SMX Milan: Local SEO: Susan HallamSMX Milan: Local SEO: Susan Hallam
SMX Milan: Local SEO: Susan HallamSusan Hallam
 
50 Ways to Promote Your Business on the Internet
50 Ways to Promote Your Business on the Internet50 Ways to Promote Your Business on the Internet
50 Ways to Promote Your Business on the InternetSusan Hallam
 
Introducing Hallam Internet YouTube Video
Introducing Hallam Internet YouTube VideoIntroducing Hallam Internet YouTube Video
Introducing Hallam Internet YouTube VideoSusan Hallam
 
Social Media Marketing: Visit Peak
Social Media Marketing: Visit PeakSocial Media Marketing: Visit Peak
Social Media Marketing: Visit PeakSusan Hallam
 
PRISM | NIAD: Social Media Marketing:
PRISM | NIAD: Social Media Marketing:PRISM | NIAD: Social Media Marketing:
PRISM | NIAD: Social Media Marketing:Susan Hallam
 
International Search Engine Optimisation White Paper: how to speak the langua...
International Search Engine Optimisation White Paper: how to speak the langua...International Search Engine Optimisation White Paper: how to speak the langua...
International Search Engine Optimisation White Paper: how to speak the langua...Susan Hallam
 
Universal Search Optimisation
Universal Search OptimisationUniversal Search Optimisation
Universal Search OptimisationSusan Hallam
 

More from Susan Hallam (14)

13 tips for improving your digital marketing: Susan Hallam
13 tips for improving your digital marketing: Susan Hallam13 tips for improving your digital marketing: Susan Hallam
13 tips for improving your digital marketing: Susan Hallam
 
Social Media: starting afresh to create your new post-pandemic plan
Social Media: starting afresh to create your new post-pandemic planSocial Media: starting afresh to create your new post-pandemic plan
Social Media: starting afresh to create your new post-pandemic plan
 
27 Digital Marketing Tools - #ClickSummitPT
27 Digital Marketing Tools - #ClickSummitPT27 Digital Marketing Tools - #ClickSummitPT
27 Digital Marketing Tools - #ClickSummitPT
 
Digital Marketing Predictions 2017
Digital Marketing Predictions 2017Digital Marketing Predictions 2017
Digital Marketing Predictions 2017
 
SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016
SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016
SEO Audits: Can you see the wood from the trees? | Susan Hallam | #SMX 2016
 
15 Lead Generation Techniques
15 Lead Generation Techniques15 Lead Generation Techniques
15 Lead Generation Techniques
 
#DigitalMarketingShow - Digital Leadership by Susan Hallam
#DigitalMarketingShow - Digital Leadership by Susan Hallam#DigitalMarketingShow - Digital Leadership by Susan Hallam
#DigitalMarketingShow - Digital Leadership by Susan Hallam
 
SMX Milan: Local SEO: Susan Hallam
SMX Milan: Local SEO: Susan HallamSMX Milan: Local SEO: Susan Hallam
SMX Milan: Local SEO: Susan Hallam
 
50 Ways to Promote Your Business on the Internet
50 Ways to Promote Your Business on the Internet50 Ways to Promote Your Business on the Internet
50 Ways to Promote Your Business on the Internet
 
Introducing Hallam Internet YouTube Video
Introducing Hallam Internet YouTube VideoIntroducing Hallam Internet YouTube Video
Introducing Hallam Internet YouTube Video
 
Social Media Marketing: Visit Peak
Social Media Marketing: Visit PeakSocial Media Marketing: Visit Peak
Social Media Marketing: Visit Peak
 
PRISM | NIAD: Social Media Marketing:
PRISM | NIAD: Social Media Marketing:PRISM | NIAD: Social Media Marketing:
PRISM | NIAD: Social Media Marketing:
 
International Search Engine Optimisation White Paper: how to speak the langua...
International Search Engine Optimisation White Paper: how to speak the langua...International Search Engine Optimisation White Paper: how to speak the langua...
International Search Engine Optimisation White Paper: how to speak the langua...
 
Universal Search Optimisation
Universal Search OptimisationUniversal Search Optimisation
Universal Search Optimisation
 

Recently uploaded

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 

Recently uploaded (20)

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 

Social Media Marketing Measurement: Susan Hallam

  • 1. @susanhallam MeasuringMeasure Your Success: Social Analytics Susan Hallam Hallam Internet Ltd www.hallaminternet.com/blog
  • 2.
  • 3.
  • 4. @susanhallam Automagically.... http://hallam.co/LincUp360 http://www.hallaminternet.com/2012/lincup360
  • 7. @susanhallam • Leads generated • Search visibility • Enquiries • Cost savings • Revenue • Loyalty • Sales • Task completion
  • 9. @susanhallam Number of Followers Number of Fans Number of Tweets Number of Posts
  • 11. @susanhallam Social Media Measures 1. Conversation 2. Amplification 3. Applause 4. Economic value http://www.kaushik.net/avinash/
  • 15. Are your followers relevant? FOLLOWER PROFILE ANALYSIS: TOP KEYWORDS 2,000 1,769 1,800 1,600 1,400 1,200 1,000 800 600 400 214 153 174 146 108 200 93 86 0 Gap Analysis: these are missing keywords like sustainability, skills, training, healthcare eco, CO2, local government, etc. Action: build followers involved in these target activities.
  • 16. Are your followers influential? FOLLOWERS BY # OF FOLLOWERS hootsuite solarfeeds 75,336 1,782,538 Action: identify guardianeco Windbaron 65,823 52,702 even more caelusconsult influential 29,954 CommunitiesUK 29,704 DECCgovuk 19,278 btviewpoint TheEIU 18,285 17,166 potential GreenEnergyInfo newsenergy 16,887 16,203 followers, and RICSnews SuButcher 14,853 10,349 engage to build BDonline edie 9,653 9,257 quality followers GreenHHome 7,883 UArainbow 7,815 FATArchitecture 6,990 UKGBC 6,906 TCIndex 6,533 0 500,000 1,000,000 1,500,000 2,000,000 Followers
  • 17. Are your followers influential? USERS BY # OF FOLLOWERS 3% 0 to 100 7% 100 to 500 12% 40% 500 to 1000 1000 to 2500 38% > 2500 40% of our followers have fewer than 100 followers of their own. Only 3% have more than 2500 followers Recommendation: get more engaged with a more influential community
  • 18. @susanhallam : Social Monitoring
  • 19. @susanhallam Drowning in Social Data Let’s simply things…
  • 21. @susanhallam How much is a (sale | lead | enquiry | newsletter signup) worth to you?
  • 22. @susanhallam Key Points from today 1. Identify your business goals 2. Measure 1. Conversation 2. Amplification 3. Applause 4. Economic Value 3. And KISS (Keep it Simple, Stupid!)
  • 23. @susanhallam MeasuringMeasure Your Success: Social Analytics Susan Hallam Hallam Internet Ltd www.hallaminternet.com/blog

Editor's Notes

  1. Click here to add notes
  2. Click here to add notes
  3. Click here to add notes