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2017 Mega Trends Impacting Japanese Health Club Market Sportec 2017

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Key trends impacting the global marketing place in fitness and health clubs. Bryan O'Rourke shared this content at the 2017 Sportec Show in Tokyo Japan.

Published in: Health & Medicine

2017 Mega Trends Impacting Japanese Health Club Market Sportec 2017

  1. 1. MEGA TRENDS IMPACTING THE HEALTH CLUB & FITNESS INDUSTRY SPORTEC 2017 TOKYO JAPAN @BRYANKOROURKE BRYAN K. O’ROURKE
  2. 2. @BRYANKOROURKE
  3. 3. OUR FAMILY LOVES JAPAN WE ARE HONORED TO BE HERE
  4. 4. DAUGHTER MARGAUX PUBLISHED IN TOKYO POP RISING STARS OF MANGA #7
  5. 5. SONS SHAWN AND WILLIAM LOVE JAPAN
  6. 6. MEGA TRENDS IMPACTING THE HEALTH CLUB & FITNESS INDUSTRY SPORTEC 2017 TOKYO JAPAN MEGA TRENDS IMPACTING THE HEALTH CLUB & FITNESS INDUSTRY SPORTEC 2017 TOKYO @BRYANKOROURKE @edward_kato_fitness_jp
  7. 7. ASIA-PACIFIC 2016: JAPAN #1 4.16 MILLION MEMBERS 5,979 HEALTH CLUBS $5.16B REVENUES @IHRSA 2016 GLOBAL REPORT
  8. 8. JAPANESE CLUB MARKET LARGEST IN ASIA-PACIFIC PARTICIPATION AROUND 3%
  9. 9. HEALTH CLUB MEMBERSHIPS INCREASED FROM 100 MILLION - 150 MILLION IN PAST DECADE GLOBALLY
  10. 10. GLOBALLY HEALTH CARE SYSTEMS ARE FAILING ALTERNATIVE PREVENTATIVE SOLUTIONS WILL CONTINUE TO GROW IN IMPORTANCE
  11. 11. NEW ERA OF “BETTERMENT” LIFESTYLE FITNESS, NUTRITION, HOLISTIC MEDICINE, MINDFULNESS, SOCIAL INTERACTION, DIGITAL REHABILITATION, TECH & FASHION BETTERMENT IS HEALTH AS A LIFESTYLE
  12. 12. BETTERMENTFashion Nutritional Spiritual Fitness Medical Communal NEW ERA OF OUR GLOBAL INDUSTRY
  13. 13. SIGNIFICANT GROWTH IN HEALTH AND FITNESS LIES AHEAD FOR JAPAN AND FOR THE WORLD
  14. 14. GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY
  15. 15. BIG CHANGES ALSO LIE AHEAD IN OUR INDUSTRY
  16. 16. CONVERGENCE CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM WHAT WILL DRIVE GROWTH AND CHANGE IN JAPAN AND GLOBALLY ?
  17. 17. CONSUMERS CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
  18. 18. 16 GLOBAL CONSUMER TRENDS
  19. 19. BIFURCATION - DICHOTOMIZATION AFFLUENCE DRIVING NICHE LUXURY MODELS SHRINKING MIDDLE CLASS DRIVING BUDGET MODELS
  20. 20. LARGE GENERATIONAL GAP IN JAPAN 37% OF JAPANESE OVER 65
  21. 21. LOWER LEVELS OF TECHNOLOGY ADOPTION FOR OLDER PEOPLE IN JAPAN
  22. 22. ONLY 6% OF JAPANESE TRUST SHARING PERSONAL INFORMATION ONLINE
  23. 23. INCREASING DIVERSITY - POST DEMOGRAPHIC ERA
  24. 24. CHANGING ROLES FOR WOMEN YURIKO KOIKE FIRST FEMALE TOKYO GOVERNOR
  25. 25. CHANGING ROLES FOR WOMEN IN THE FITNESS INDUSTRY WOMENINFITNESS.ORG
  26. 26. POWER SHIFTING TO CONSUMERS VIA HYPER CONNECTIVITY
  27. 27. GROWING FOCUS ON HEALTHY LIFESTYLE
  28. 28. GROWING FOCUS ON FASHION LIFESTYLE
  29. 29. GROWING FOCUS ON FASHION LIFESTYLE
  30. 30. CONVENIENCE : TIME AS CURRENCY
  31. 31. 3 KEY CONSUMER FITNESS TRENDS
  32. 32. PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION 3 KEY CONSUMER FITNESS TRENDS JOYNING HUMANBRANDS YOUNIVERSE STATUSSEEKERS HELPFULL BETTERMENTUBITECH WITH EXAMPLES OF RELATED GLOBAL CONSUMER TRENDS BELOW
  33. 33. PERSONALIZATION: GREATER UTILITY, CONVENIENCE & RELEVANCE
  34. 34. BENEFICIAL INTELLIGENCE Enhancing User Experience Through Built In Intelligence
  35. 35. OMNIPRESENCE New Channels, Nuanced With Context In The Right Place At The Right Time
  36. 36. ENGAGEMENT: ACKNOWLEDGEMENT RECOGNITION MISSION
  37. 37. STATUS: Experiences Via Design, Gamifying, UX, Community
  38. 38. FLAUNT CULTURE Allow Users To Remove Barriers And Celebrate And Flaunt An Authentic Transparent Experience
  39. 39. SERVICE REDEFINITION : DELIVERING NEW AND DIFFERENT
  40. 40. PERSPECTIVE SHIFT: Reposition Renew, and Refresh Service Offerings In New Ways
  41. 41. NOT JUST FITNESS: Lifestyle, Mindset, Nutrition, Holistic, Longevity, Rehab
  42. 42. NOT JUST FITNESS - BETTERMENT
  43. 43. SOMADOME MEDITATION MINDFULNESS
  44. 44. BRAIN FITNESS COGNITION AND FUNCTION
  45. 45. PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION 3 KEY CONSUMER FITNESS TRENDS JOYNING HUMANBRANDS YOUNIVERSE STATUSSEEKERS HELPFULL BETTERMENTUBITECH
  46. 46. TECHNOLOGY CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
  47. 47. P H I L O S O P H Y O F E . O . W I L S O N W E H AV E PA L E O L I T H I C E M O T I O N S , M E D I E VA L I N S T I T U T I O N S A N D G O D - L I K E T E C H N O L O G Y 47
  48. 48. SINGULARITY 30 YEARS RAY KURZWEIL DIGITAL IS HERE
  49. 49. THE GREATEST PRODUCTS OF THE NEXT 20 YEARS HAVE NOT BEEN CREATED YET.
  50. 50. @Bryankorourke @Kevin2Kelly FREE COPY OF THE BOOK
  51. 51. Kevin Kelly’s View Of What Will Happen With Technology 12 Inevitable Forces 51 01 Becoming 02 Cognifying 03 Flowing 04 Screening 05 Accessing 06 Sharing Upgraded services and subscriptions. AI from the cloud. You are in the data business. All surfaces into screen experiences. Move away from owning assets. Innovations built on sharing. BE CO FL SC AC SH
  52. 52. SCREEN
  53. 53. SCREEN
  54. 54. AC & CO
  55. 55. 12 Inevitable Forces 56 07 Filtering 08 Remixing 09 Interacting 10 Tracking 11 Questioning 12 Beginning Personalization to anticipate needs. Recombining things in new ways. Immersing inside computers. Surveillance for everyones benefit. Good questions more valuable than answers. System connecting all humans and machines. Kevin Kelly’s View Of What Will Happen With Technology FI RE IN TR QU BG
  56. 56. CYBER PHYSICAL SYSTEM:THE HOLOS
  57. 57. CONVERGENCE RESULTS IN DIVERGENT MODELS “LONG-TAIL” LARGER NUMBER OF PRODUCTS & SERVICES WITH LOWER VOLUMES
  58. 58. OLD MODEL OF VALUE ASSETS LOSE VALUE CUSTOMERS TRANSACTIONS / $
  59. 59. 60 MASAYOSHI SON SOFTBANK $100B VC FUND IOT
  60. 60. NEW MODEL OF VALUE ASSETS CREATE NEW VALUE RECEPTORS SENSORS COGNITION - AI
  61. 61. HOW SMART BRANDS WILL WIN @BRYANKOROURKE
  62. 62. INFORMATION IS KEY: DATA IS KING
  63. 63. DIGITAL FITNESS IS JUST STARTING
  64. 64. PERSONALIZATION + AUTOMATION = PROFIT
  65. 65. LEGACY SYSTEMS WON’T WORK
  66. 66. PEOPLE STILL MATTER THE MOST
  67. 67. ECONOMICS CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
  68. 68. ERA OF CHANGING BUSINESS MODELS
  69. 69. DESIGN SUSTAINABILITY OMNIPRESENCE SERVICE SCOPE KEY BUSINESS MODEL DRIVERS
  70. 70. VERY IMPORTANT DRIVER PEOPLE
  71. 71. URBANIZATION CITIES DRIVING GLOBAL GROWTH
  72. 72. RISING COSTS : LABOR, UTILITIES, TAXES, INVESTMENT
  73. 73. AUTONOMANIA! AUTOMATED SOLUTIONS COMING MAINSTREAM
  74. 74. ALREADY HAPPENING WITH APPS & SMARTPHONES
  75. 75. S CURVE REINVENTION DISCONTINUITY
  76. 76. 77 US CLUB GROWTH 2010-2015 KIOSK, HVLC & STUDIOS LEAD GROWTH
  77. 77. BUDGET SECTOR “My definition of a budget club is 24/7 operations, 50% lower average membership fees, heavy reliance on web sales, fitness only service and the ability to operate with 1 person.” @RayAlgar
  78. 78. LOW PRICE HIGH VALUE GROWTH IN US
  79. 79. LOW PRICE HIGH VALUE GROWTH IN EU
  80. 80. Profit Margin 81 EBITDA SALES ASSETS $1.6M AVG SALES $1.6M AVG Asset Turnover X =34% 100% 34% GROWTH SEEKS HIGHER FINANCIAL RETURNS
  81. 81. BOUTIQUE STUDIOS "Highly mobile and self-managing populations will pay much more for a specialized experience, led by experts and available at a time and place to suit them” @RayAlgar
  82. 82. CYCLING STUDIO TREND
  83. 83. CYCLING GLOBAL
  84. 84. STUDIOS GROWING
  85. 85. Profit Margin 86 EBITDA SALES $3M AVG SALES $3M AVG Asset Turnover X =53% 100% 53% GROWTH SEEKS HIGHER FINANCIAL RETURNS
  86. 86. TRAINING SPORTS PERFORMANCE CENTERS GROWING
  87. 87. 88 INTEGRATED CARE HEALTHY WAY OF LIVING SOLUTIONS MAGAZINE, DIGITAL, REAL ESTATE
  88. 88. 89 INTEGRATED CARE
  89. 89. PURE DIGITAL OFFERINGS : RETROFIT
  90. 90. ENTIRELY NEW CONCEPTS FASHION - BANDIER
  91. 91. FASHION + FITNESS = LIFESTYLE
  92. 92. COMPLETELY NEW MODELS - HILTON
  93. 93. COMPLETELY NEW MODELS - AIRPORT
  94. 94. S CURVE REINVENTION
  95. 95. GLOBALISM CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
  96. 96. HUMAN COOPERATION LEADS TO GREATER SUCCESS
  97. 97. SUSTAINABILITY INCREASINGLY IMPORTANT
  98. 98. INCREASINGLY INTERNATIONAL MARKET @EQUINOX LONDON
  99. 99. CROSS BOARDER COMPETITION AND CONSOLIDATIONS ASIA PACIFIC AMERICAS EUROPE
  100. 100. BEST PRACTICES AND COOPERATION
  101. 101. GLOBAL COOPERATION TO IMPACT HEALTH POLICY
  102. 102. SIGNIFICANT GROWTH IN HEALTH AND FITNESS LIES AHEAD FOR JAPAN AND FOR THE WORLD
  103. 103. GREATEST TIME IN HISTORY TO BE IN OUR INDUSTRY
  104. 104. CONVERGENCE CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM WHAT WILL DRIVE GROWTH AND CHANGE IN JAPAN AND GLOBALLY ?
  105. 105. CONSUMERS CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
  106. 106. TECHNOLOGY CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
  107. 107. ECONOMICS CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
  108. 108. GLOBALISM CONSUMERS | TECHNOLOGY ECONOMICS | GLOBALISM
  109. 109. @BRYANKOROURKE BRYANKOROURKE@GMAIL.COM

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