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Digital Leadership 
Susan Hallam 
www.hallaminternet.com 
susan.hallam@hallaminternet.com 
@susanhallam 
http://www.linkedin.com/in/susanhallam 
Come meet me on stand A24
Come meet me on stand A24
Come meet me on stand A24 
Susan Hallam 
● I can carry a sword in public, and drive my sheep 
over London Bridge 
● I have been deported from France 
● Regular digital commentator for the BBC, Sunday 
Times, and speaker at SMX, SES 
● No-nonsense digital marketing
Come meet me on stand A24 
Leadership is a process of social 
influence, which maximizes the 
efforts of others towards the 
achievement of a goal. 
Kevin Kruse 
kevinkruse.com/
Come meet me on stand A24
Acquisition 
Engagement 
Conversion 
Retention & Loyalty
Come meet me on stand A24 
The Promises We Make
Come meet me on stand A24 
What is Your Marketing Promise? 
Who am I? 
What do I offer? 
Why should you 
choose me?
Come meet me on stand A24 
Your Appearance in Google is the 
first part of selling
The Power Of Local Search
Google My Business
Come meet me on stand A24 
Email Marketing
Come meet me on stand A24 
November 2013 
Source: Litmus
What is the most spammy word you can think of? 
Come meet me on stand A24 
Spam Word Scores
Dear 
Also beware the word Remove and Unsubscribe 
Come meet me on stand A24 
2.7 SpamAssassin Points out of 5
Come meet me on stand A24 
Some Design Principles....
Come meet me on stand A24 
Subscription Forms
Come meet me on stand A24 
Confirmation
Come meet me on stand A24 
Confirmation Tracking
Come meet me on stand A24 
I’ve given you my email address… 
Start selling!
Come meet me on stand A24 
Leadership is a process of social 
influence, which maximizes the 
efforts of others, towards the 
achievement of a goal.
Come meet me on stand A24
Come meet me on stand A24
Come meet me on stand A24
Come meet me on stand A24
Come meet me on stand A24
Facebook Zero: Platform Neutrality
Come meet me on stand A24 
Number of Followers 
Number of Fans 
Number of Tweets 
Number of Posts
Come meet me on stand A24 
Real Social Media Leadership 
1. Amplification 
2. Applause 
3. Economic value 
4. Conversation 
http://www.kaushik.net/avinash/
Come meet me on stand A24 
Leadership is a process of social 
influence, which maximizes the 
efforts of others, towards the 
achievement of a goal.
Come meet me on stand A24 
Leadership is a process of social 
influence, which maximizes the 
efforts of others, towards the 
achievement of a goal.
Conducting Experiments
Automation
You can’t improve 
what you don’t measure
Come meet me on stand A24 
Conversion Optimisation
Come meet me on stand A24 
Conducting Experiments
Come meet me on stand A24 
Web Call Tracking
Come meet me on stand A24 
Web Call Tracking
Come meet me on stand A24 
Get Customer Feedback
Come meet me on stand A24 
Measuring Your Success: 
Key Performance Indicators
Come meet me on stand A24 
Leadership is a process of social 
influence, which maximizes the 
efforts of others towards the 
achievement of a goal. 
Kevin Kruse 
kevinkruse.com/
Come meet me on stand A24 
Digital Leadership 
Susan Hallam 
www.hallaminternet.com 
susan.hallam@hallaminternet.com 
@susanhallam 
http://www.linkedin.com/in/susanhallam

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#DigitalMarketingShow - Digital Leadership by Susan Hallam

  • 1. Digital Leadership Susan Hallam www.hallaminternet.com susan.hallam@hallaminternet.com @susanhallam http://www.linkedin.com/in/susanhallam Come meet me on stand A24
  • 2. Come meet me on stand A24
  • 3. Come meet me on stand A24 Susan Hallam ● I can carry a sword in public, and drive my sheep over London Bridge ● I have been deported from France ● Regular digital commentator for the BBC, Sunday Times, and speaker at SMX, SES ● No-nonsense digital marketing
  • 4. Come meet me on stand A24 Leadership is a process of social influence, which maximizes the efforts of others towards the achievement of a goal. Kevin Kruse kevinkruse.com/
  • 5. Come meet me on stand A24
  • 6. Acquisition Engagement Conversion Retention & Loyalty
  • 7. Come meet me on stand A24 The Promises We Make
  • 8. Come meet me on stand A24 What is Your Marketing Promise? Who am I? What do I offer? Why should you choose me?
  • 9. Come meet me on stand A24 Your Appearance in Google is the first part of selling
  • 10. The Power Of Local Search
  • 12. Come meet me on stand A24 Email Marketing
  • 13. Come meet me on stand A24 November 2013 Source: Litmus
  • 14. What is the most spammy word you can think of? Come meet me on stand A24 Spam Word Scores
  • 15. Dear Also beware the word Remove and Unsubscribe Come meet me on stand A24 2.7 SpamAssassin Points out of 5
  • 16. Come meet me on stand A24 Some Design Principles....
  • 17. Come meet me on stand A24 Subscription Forms
  • 18. Come meet me on stand A24 Confirmation
  • 19. Come meet me on stand A24 Confirmation Tracking
  • 20. Come meet me on stand A24 I’ve given you my email address… Start selling!
  • 21. Come meet me on stand A24 Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.
  • 22. Come meet me on stand A24
  • 23. Come meet me on stand A24
  • 24. Come meet me on stand A24
  • 25.
  • 26. Come meet me on stand A24
  • 27. Come meet me on stand A24
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  • 30. Come meet me on stand A24 Number of Followers Number of Fans Number of Tweets Number of Posts
  • 31. Come meet me on stand A24 Real Social Media Leadership 1. Amplification 2. Applause 3. Economic value 4. Conversation http://www.kaushik.net/avinash/
  • 32. Come meet me on stand A24 Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.
  • 33. Come meet me on stand A24 Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.
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  • 37. You can’t improve what you don’t measure
  • 38. Come meet me on stand A24 Conversion Optimisation
  • 39. Come meet me on stand A24 Conducting Experiments
  • 40. Come meet me on stand A24 Web Call Tracking
  • 41. Come meet me on stand A24 Web Call Tracking
  • 42. Come meet me on stand A24 Get Customer Feedback
  • 43. Come meet me on stand A24 Measuring Your Success: Key Performance Indicators
  • 44. Come meet me on stand A24 Leadership is a process of social influence, which maximizes the efforts of others towards the achievement of a goal. Kevin Kruse kevinkruse.com/
  • 45. Come meet me on stand A24 Digital Leadership Susan Hallam www.hallaminternet.com susan.hallam@hallaminternet.com @susanhallam http://www.linkedin.com/in/susanhallam