Uploaded bySusan Hallam
#DigitalMarketingShow - Digital Leadership by Susan Hallam
The document discusses digital leadership and marketing. It introduces Susan Hallam, a digital commentator and speaker, who invites the reader to meet her at stand A24. It discusses key aspects of digital marketing like acquisition, engagement, conversion and retention. It provides tips on email marketing, social media leadership, conducting experiments and measuring success through key performance indicators.
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#DigitalMarketingShow - Digital Leadership by Susan Hallam
- 1. Digital Leadership SusanHallam www.hallaminternet.com susan.hallam@hallaminternet.com @susanhallam http://www.linkedin.com/in/susanhallam Come meet me on stand A24
- 2. Come meet meon stand A24
- 3. Come meet meon stand A24 Susan Hallam ● I can carry a sword in public, and drive my sheep over London Bridge ● I have been deported from France ● Regular digital commentator for the BBC, Sunday Times, and speaker at SMX, SES ● No-nonsense digital marketing
- 4. Come meet meon stand A24 Leadership is a process of social influence, which maximizes the efforts of others towards the achievement of a goal. Kevin Kruse kevinkruse.com/
- 5. Come meet meon stand A24
- 6. Acquisition Engagement Conversion Retention & Loyalty
- 7. Come meet meon stand A24 The Promises We Make
- 8. Come meet meon stand A24 What is Your Marketing Promise? Who am I? What do I offer? Why should you choose me?
- 9. Come meet meon stand A24 Your Appearance in Google is the first part of selling
- 10. The Power OfLocal Search
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- 12. Come meet meon stand A24 Email Marketing
- 13. Come meet meon stand A24 November 2013 Source: Litmus
- 14. What is themost spammy word you can think of? Come meet me on stand A24 Spam Word Scores
- 15. Dear Also bewarethe word Remove and Unsubscribe Come meet me on stand A24 2.7 SpamAssassin Points out of 5
- 16. Come meet meon stand A24 Some Design Principles....
- 17. Come meet meon stand A24 Subscription Forms
- 18. Come meet meon stand A24 Confirmation
- 19. Come meet meon stand A24 Confirmation Tracking
- 20. Come meet meon stand A24 I’ve given you my email address… Start selling!
- 21. Come meet meon stand A24 Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.
- 22. Come meet meon stand A24
- 23. Come meet meon stand A24
- 24. Come meet meon stand A24
- 26. Come meet meon stand A24
- 27. Come meet meon stand A24
- 29. Facebook Zero: PlatformNeutrality
- 30. Come meet meon stand A24 Number of Followers Number of Fans Number of Tweets Number of Posts
- 31. Come meet meon stand A24 Real Social Media Leadership 1. Amplification 2. Applause 3. Economic value 4. Conversation http://www.kaushik.net/avinash/
- 32. Come meet meon stand A24 Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.
- 33. Come meet meon stand A24 Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.
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- 37. You can’t improve what you don’t measure
- 38. Come meet meon stand A24 Conversion Optimisation
- 39. Come meet meon stand A24 Conducting Experiments
- 40. Come meet meon stand A24 Web Call Tracking
- 41. Come meet meon stand A24 Web Call Tracking
- 42. Come meet meon stand A24 Get Customer Feedback
- 43. Come meet meon stand A24 Measuring Your Success: Key Performance Indicators
- 44. Come meet meon stand A24 Leadership is a process of social influence, which maximizes the efforts of others towards the achievement of a goal. Kevin Kruse kevinkruse.com/
- 45. Come meet meon stand A24 Digital Leadership Susan Hallam www.hallaminternet.com susan.hallam@hallaminternet.com @susanhallam http://www.linkedin.com/in/susanhallam