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Conducting an effective SEO audit is part science, and part art. Once you have determined the purpose of the audit, you will amass shed loads of data using the wide range of audit tools. A successful audit depends on your interpretation of the data and your skill at making sense of it all. In this session you will learn how you can present your findings in a way that is suitable for the target audience, whether a developer, a marketing professional, or a functional manager. Using three different case studies, Susan will run through a framework for the analysis and presentation of recommendations. No two audits are the same, and we will take a good hard look at an ecommerce example, an example of a site with a legacy of low quality SEO activity, and a site that thinks it may have experienced a penalty.