Rutgers Ethical Leadership Conference

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This was a presentation I gave for Rutgers Ethical Leadership Conference on April 6, 2011.

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Rutgers Ethical Leadership Conference

  1. 1. social media <br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. social media:<br />what it is<br />what it does<br />ethics & effectiveness<br />
  6. 6. a social media marketing agency<br />
  7. 7. social media:what it is<br />
  8. 8.
  9. 9.
  10. 10. social media: what it is<br />
  11. 11. 600+ million users<br />
  12. 12. 140million tweets daily<br />
  13. 13. 100 million mobile views daily<br />
  14. 14. try this…<br />follow & listen<br />{<br />{<br />inspire<br />@corybooker<br />@deepakchopra<br />@redcross<br />@richardbranson<br />@zappos<br />@mayoclinic<br />entertain<br />@conanobrien<br />@mindykalling<br />@rainnwilson<br />@theonion<br />@stephenathome<br />@johncleese<br />learn<br />@wired<br />@nytimes<br />@oprah<br />@cnn<br />@ted_talks<br />@presssec<br />
  15. 15. social media:what it does<br />
  16. 16. {<br />friends/family<br />relationships<br />jobs<br />meetup<br />brands/products<br />connect<br />
  17. 17. trust<br />research<br />customer service<br />recruiting<br />decisions<br />
  18. 18. news<br />fundraising<br />environment<br />travel<br />history<br />
  19. 19. try this…<br />mystarbucksidea.com<br />
  20. 20. social media:ethics & effectiveness<br />
  21. 21. WHY SOCIAL MEDIA?<br />
  22. 22. challenges<br />careless or negligent employees<br />
  23. 23. challenges<br />confidential information shared<br />
  24. 24. challenges<br />employee distraction<br />
  25. 25. challenges<br />
  26. 26. challenges<br />
  27. 27. social media strategy<br />1. establish ethical guidelines<br />2. create social media policy<br />3. abide by best practices<br />
  28. 28. WOMMA ethics code of conduct<br />TRUST<br />between brand and consumer<br />INTEGRITY<br />comply with laws, regulations, rules<br />rules<br />RESPECT<br />focus on consumer welfare<br />
  29. 29. HONESTY<br />consumers are entitled to their opinions<br />RESPONSIBILITY<br />sensitivity and care are a must<br />PRIVACY<br />encourage practices that promote privacy<br />
  30. 30. social media strategy<br />1. establish ethical guidelines<br />2. create social media policy<br />3. abide by best practices<br />
  31. 31. social media policy<br />STATE PURPOSE<br />BE AUTHENTIC<br />PROTECT CONFIDENTIALITY<br />STATE APPROVAL PROCESS<br />STATE COMPANY RIGHTS<br />EXERCISE GOOD JUDGMENT<br />https://www.socialmediagovernance.com/policies.php<br />
  32. 32. social media strategy<br />1. establish ethical guidelines<br />2. create social media policy<br />3. abide by best practices<br />
  33. 33. listen to your audience<br />make it personal<br />become familiar<br />dedicate resources<br />minimize barriers<br />stay organized<br />measure results<br />
  34. 34. try this…<br />read:<br />intel’s social media policy<br />http://intel.ly/intelpolicy<br />
  35. 35. the space<br />pecha kucha<br />innovations . brands . resources<br />
  36. 36. innovations<br />Location-Based Social<br />
  37. 37. innovations<br />
  38. 38. innovations<br />
  39. 39. innovations<br />mobile<br />
  40. 40. innovations<br />
  41. 41. innovations<br />
  42. 42. innovations<br />
  43. 43. innovations<br />
  44. 44. brands<br />
  45. 45. brands<br />
  46. 46. brands<br />
  47. 47. brands<br />
  48. 48. brands<br />
  49. 49. brands<br />
  50. 50. brands<br />sales up <br />106%<br />
  51. 51. resources<br />
  52. 52. resources<br />
  53. 53. resources<br />
  54. 54. resources<br />
  55. 55. breathe<br />
  56. 56. thank you<br />larryw@fanscape.com<br />www.larrywblog.com<br />@lardog2000<br />
  57. 57. resources<br />YouTube.com - social media revolution 2 (Refresh)<br />mystarbucksidea.com<br />www.womma.org – ethics guidelines<br />socialmediagovernance.com – policies<br />Intel.ly/intelpolicy<br />www.doseofdigital.com<br />http://bit.ly/pharmawiki<br />http://bit.ly/fdapolicy<br />http://bit.ly/fdapolicy2<br />

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