This monthly social media statistics report summarizes data from November 2012 in Australia and New Zealand. Facebook, YouTube, LinkedIn, and Tumblr remain the most popular platforms. Instagram and Pinterest are growing steadily while platforms like MySpace, Reddit and Digg are declining. The introduction of photo filters on the Facebook iOS app could impact Instagram usage. As visual platforms like Instagram and Pinterest rise in popularity, digital interfaces are becoming more image-based than text-focused.

1. Social Media Statistics
A Monthly report on Social Media Statistics in our region
SOCIAL MEDIA
STATISTICS
In Australia and New Zealand as
reported in November 2012.
Copyright Adcorp 2012
Copyright © 2012 Adcorp Australia

2. Social Media Statistics
Why are Social Media statistics important to keep on top of?
1. To tells us where people 2. To shows us the current 3. To predict where the next big
are online. trends in social media. thing will come from.
As an advertising agency we want to know • What are the popular sites? With this knowledge we can gain useful
where people are, so that we can engage • Which are the fastest growing sites? insights and offer our clients the most up to
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people in the most effective way. date and innovative solutions.
• Which sites are losing users, the fastest?
We can also discover how users interact with
the platform; is it just a quick check to see
what’s happening while they are out and
about or do they login for 20 minutes.
Copyright © 2012 Adcorp Australia

3. Social Media Statistics
What are the most popular Social Media platforms in our region
this month?
• The top half of the table, including Top 15 Social Media Sites November 2012
Facebook, YouTube, LinkedIn, Tumblr,
Australia % Of AUS New Zealand % Of NZ
WordPress, Twitter and Pinterest, have Population Population
numbers that are remaining steady or
rising at a steady pace. 1 Facebook 11,755,640 51.49% Facebook 2,281,260 51.29%
2 YouTube UVs 10,259,492 44.94% YouTube 2,267,575 50.98%
• The bottom half of the table, TripAdvisor, 3 LinkedIn 3,793,064 16.62% Linkedin 717,054 16.12%
MySpace, StumbleUpon, Reddit,
4 668,498
Foursqaure, Digg and Bebo, are all Tumblr 3,091,406 13.54% Tumblr 15.03%
remaining steady. 5 WordPress 2,923,370 12.81% WordPress 577,975 12.99%
6 Twitter 2,543,671 11.14% Twitter 370,000 8.32%
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• FlickR, again saw slight decreases in the 7 Pinterest 1,212,601 5.31% Pinterest 180,000 4.05%
number of users in Australia and New 8 Flickr 1,200,347 5.26% Instagram U 173,596 3.90%
Zealand.
9 TripAdvisor 601,957 2.64% Flickr 140,000 3.15%
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• November saw Instagram’s numbers MySpace 566,085 2.48% TripAdvisor 110,000 2.47%
continue to steadily rise on the local front. 11 Instagram 555,508 2.43% MySpace 64,000 1.44%
12 StumbleUpon 157,275 0.69% StumpleUpon 25,000 0.56%
13 Reddit 97,062 0.43% Reddit 21,000 0.47%
14 Foursquare 82,986 0.36% Foursquare 12,056 0.27%
15 Digg 30,162 0.13% Digg 11,000 0.25%
** Google+ insufficient data ** Google+ insufficient data
Copyright © 2012 Adcorp Australia

4. Social Media Statistics
What is this month’s Big News?
In terms of the social media landscape, the 1. What does this mean for Instagram? The
most notable change was the introduction of social media platform hit 100 million users
native photo filtering on the iOS Facebook app in less than 2 years and is the dominator
which works very much like the Instagram of the filtered photo market but will users
filters. now dismiss the platform for a more
integrated process on Facebook or
Twitter is also reportedly working on adding Twitter?
their own photo filters to their mobile apps to
unify the user experience and cut out third 2. Facebook bought Instagram earlier in
party apps. 2012. So why are they competing with
themselves? 4
3. Facebook beat Twitter to the
punch…again.
Copyright © 2012 Adcorp Australia

5. Social Media Statistics
Something to Take Home…
As Instagram and Pinterest take off, there is
further proof for digital interfaces becoming
more and more visual, rather than textual.
We’ve put together an infographic, a visual
representation of data, to prove our point.
Access and share this infographic from:
http://www.adcorp.com.au/news-blog/social-
media-statistics-nov-2012-australia-nz
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Copyright © 2012 Adcorp Australia

6. Social Media Statistics
Like what you see?
We invite to view and share our images from:
The blog on our website - http://www.adcorp.com.au/news-blog/social-media-statistics-nov-2012-australia-nz
Or our Pinterest page - http://pinterest.com/adcorp/
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Written and Collated by: Images by:
Nicola Friedlieb Kiera Connell
Digital Coordinator Graphic Designer
Copyright © 2012 Adcorp Australia