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PRISM | NIAD: Social Media Marketing:

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Using social media marketing for customer acquisition, conversion, and loyalty.

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PRISM | NIAD: Social Media Marketing:

  1. 1. PRISM | NAID Joint Conference: Social Media Marketing<br />Twitter: susanhallam<br />Web: www.hallam.biz<br />Blog: www.hallam.biz/blog<br />LinkedIn: susanhallam<br />Email: Susan@Hallam.biz<br />
  2. 2. A Quick Introduction<br />1993<br />
  3. 3. What today is not about...<br />
  4. 4. So Why Social Media?<br />Reaching more prospective customers<br />Converting visitors into customers<br />Keeping customers loyal<br />
  5. 5. Definition: Shredding<br />Shred guitar or shredding refers to lead electric guitar playing that relies heavily on fast guitar solos. It is usually used with reference to heavy metal guitar playing, where it is associated with rapid tapping solos and special effects such as whammy bar "dive bombs".<br />
  6. 6.
  7. 7. Blogging<br />
  8. 8. Google Loves Blogs<br />
  9. 9. Google Loves Blogs<br />
  10. 10.
  11. 11.
  12. 12. Slideshare<br />
  13. 13. YouTube<br />
  14. 14. YouTube<br />
  15. 15. Corporate videos... Ho hum....<br />
  16. 16. Corporate Videos... Ho hum<br />
  17. 17. Will It Blend?<br />
  18. 18. Will It Blend?<br />
  19. 19.
  20. 20. European Adoption of LinkedIn<br />
  21. 21. Creating an effective profile<br />
  22. 22. LinkedIn for Networking<br />
  23. 23. Questions & Answers<br />
  24. 24. LinkedIn for Recruitment<br />
  25. 25. Facebook for Business:Billy No Mates<br />
  26. 26.
  27. 27. Localised Twitter<br />
  28. 28. Twitter<br />
  29. 29. Who to follow?<br />
  30. 30. Press & Journalists<br />
  31. 31. Setting Your Objectives<br />Acquiring more visitors<br />Converting visitors into customers<br />Engaging with your clients<br />Retention and loyalty<br />
  32. 32. Framework Step 1: Planning<br />
  33. 33. Monitoring Your Digital Footprint<br />
  34. 34. Listening<br />What words (terms) help you to identify relevant conversations?<br />Who are your opinion leaders?<br />Where are the “touch points”?<br />How will you monitor conversations?<br />
  35. 35. Social Mention<br />
  36. 36. Framework Step 3: Conversing<br />Who are you speaking to? Partners? Journalists? Clients? Artists?<br />Which social media platforms do they use?<br />Who is the “real” person who will be the voice of your SM?<br />Create a content / editorial schedule<br />What good stuff (“link bait”) will you have your site?<br />
  37. 37. Framework Step 4: Responding<br />How will you handle responding?<br />Public vs private responding<br />Do you have a Social Media policy?<br />
  38. 38.
  39. 39. Framework Step 5: Measuring<br />Money is not a dirty word: Sales<br />Reverb: Fans, Followers, Friends<br />Engagement: Videos viewed, programmes downloaded<br />Quality vs Quantity<br />Return on Investment <br />
  40. 40. Google Analytics<br />
  41. 41. Framework Step 1: Planning<br />Who will be responsible?<br />Who needs to be kept informed?<br />How is social media being used in your sector?<br />What are you competitors doing with SMM?<br />What are your SMART objectives?<br />How will you report against these objectives?<br />
  42. 42. PRISM: Social Media Marketing<br />Twitter: susanhallam<br />Web: www.hallam.biz<br />Blog: www.hallam.biz/blog<br />LinkedIn: susanhallam<br />Email: Susan@Hallam.biz<br />

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