A monthly report on Social Media Statistics in our region.

1. Social Media Statistics
A Monthly report on Social Media Statistics in our region
SOCIAL MEDIA
STATISTICS
For Australia and New Zealand as
Reported in September 2012.
Copyright Adcorp 2012
Copyright © 2012 Adcorp Australia

2. Social Media Statistics
Why are Social Media statistics important to keep on top of?
1. To tells us where people 2. To shows us the current 3. To predict where the next big
are online. trends in social media. thing will come from.
As an advertising agency we want to know • What are the popular sites? With this knowledge we can gain useful
where people are, so that we can engage • Which are the fastest growing sites? insights and offer our clients the most up to
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people in the most effective way. date and innovative solutions.
• Which sites are losing users, the fastest?
We can also discover how users interact with
the platform; is it just a quick check to see
what’s happening while they are out and
about or do they login for 20 minutes.
Copyright © 2012 Adcorp Australia

3. Social Media Statistics
What are the most popular Social Media platforms in our region
this month?
Top 15 Social Media Sites September 2012
Australia % Of AUS New Zealand % Of NZ
Population Population
1
Facebook 11,680,640 51.44% Facebook 2256040 50.82%
2
YouTube 9,963,723 43.88% Youtube 2,200,000 49.56%
3
LinkedIn 3,214,170 14.15% Linkedin 615477 13.87%
4
Twitter 2,527,200 11.13% Twitter 350,000 7.88%
5 3
Flickr 1,361,142 5.99% WordPress 320,000 7.21%
6
Tumblr 1,211,200 5.33% Tumblr 290,000 6.53%
7
Pinterest 1,168,117 5.14% Flickr 180,000 4.05%
8
WordPress 844,718 3.72% Pinterest 150,000 3.38%
9
TripAdvisor 601,957 2.65% TripAdvisor 110,000 2.48%
10
Instagram 519,433 2.29% Instagram 104,000 2.34%
11
MySpace 639,373 2.82% MySpace 64,000 1.44%
12
StumbleUpon 348,773 1.54% Reddit 32,000 0.72%
13
Reddit 106,008 0.47% StumpleUpon 25,000 0.56%
14
Foursquare 96,452 0.42% Bebo 23,888 0.54%
15
Digg 41,737 0.18% Foursquare 12,056 0.27%
** Google+ insufficient data ** Google+ insufficient data
Copyright © 2012 Adcorp Australia

4. Social Media Statistics
What is this month’s Big News?
As usual, Google Plus data for Australia and It should be noted that Twitter is not struggling
New Zealand was difficult to come by. – it increased by 24% over this period.
However, half way through the month the Because they are, for the majority, based on
senior vice president of engineering at Google mobile devices, online tools have had
Plus, Vic Gundotra, announced that there difficulty in registering the numbers for these
were now over 400 million members globally. platforms and this explains why the spike
The platform has been criticized for the large hasn’t been noted until now.
amount of users that aren’t active; which has
been confirmed by Gundotra’s statement that
MySpace launched the new redesign of the
Google Plus has 100 million active monthly
platform in late September; it will be
users.
interesting to see how the numbers change 4
over our next few monthly social media
An interesting trend reported this month is the statistics updates.
peak in popularity that Instagram has
experienced on mobile devices. It now
What else do we know about Social Media?
surpasses Twitter’s popularity on mobile
devices as it has increased by nearly 9 times
the numbers it had in March.
Here’s Something to Take
Home…
Access and share this infographic from:
http://www.adcorp.com.au/news-blog/social-media-statistics-
september-2012,-australia
Copyright © 2012 Adcorp Australia

5. Social Media Statistics
Like what you see?
We invite to view and share our images from:
The blog on our website - http://www.adcorp.com.au/news-blog/social-media-statistics-september-2012,-australia
Or our Pinterest page - http://pinterest.com/adcorp/
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Written and Collated by: Images by:
Nicola Friedlieb Kiera Connell
Digital Coordinator Graphic Designer
Copyright © 2012 Adcorp Australia