50 Ways to Promote Your Business on the Internet

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Susan Hallam's presentation at Trent Bridge, covering tips for Google Search Engine Optimisation (SEO), social media marketing, ways to drive traffic to your website, and a total of 50 great ideas for small businesses to promote their website on the Internet

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50 Ways to Promote Your Business on the Internet

  1. 1. ©Hallam Internet Ltd http://www.hallaminternet.com 50 Ways to Promote Your Business Beat the clock! Twitter: susanhallam LinkedIn: susanhallam Web: www.HallamInternet.com Blog: www.HallamInternet.com/
  2. 2. ©Hallam Internet Ltd http://www.hallaminternet.com
  3. 3. ©Hallam Internet Ltd http://www.hallaminternet.com Internet Marketing Professionals
  4. 4. ©Hallam Internet Ltd http://www.hallaminternet.com
  5. 5. ©Hallam Internet Ltd http://www.hallaminternet.com What do we do?
  6. 6. ©Hallam Internet Ltd http://www.hallaminternet.com
  7. 7. ©Hallam Internet Ltd http://www.hallaminternet.com Become an Author on Google
  8. 8. ©Hallam Internet Ltd http://www.hallaminternet.com 1. Create a Great Google Plus Profile
  9. 9. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Hook Google+ up to your other social identities
  10. 10. ©Hallam Internet Ltd http://www.hallaminternet.com 3. Connect Google+ to your content
  11. 11. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Get your company on Google+, too
  12. 12. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Google Plus: Get Reviews
  13. 13. ©Hallam Internet Ltd http://www.hallaminternet.com 6. Get External Reviews
  14. 14. ©Hallam Internet Ltd http://www.hallaminternet.com 7. Google+: Get on the Google Map
  15. 15. ©Hallam Internet Ltd http://www.hallaminternet.com 8. Get Access to Your Webmaster Tools
  16. 16. ©Hallam Internet Ltd http://www.hallaminternet.com 9. Fix your Site Links
  17. 17. ©Hallam Internet Ltd http://www.hallaminternet.com 10. Let Google help you stay alert
  18. 18. ©Hallam Internet Ltd http://www.hallaminternet.com 11. SEO: It’s all change this summer…
  19. 19. ©Hallam Internet Ltd http://www.hallaminternet.com 12. Fresh content ● Fresh unique content: blogs ● User generated content: reviews, testimonials ● Social media signals: social media mentions
  20. 20. ©Hallam Internet Ltd http://www.hallaminternet.com 13. SEO: Quality Links Count
  21. 21. ©Hallam Internet Ltd http://www.hallaminternet.com 14. Review your inbound link profile ● Different types of sites: blogs, news, directories, Q&A ● Low and high PageRank sites ● Social links: Twitter, LinkedIn, YouTube, Google+
  22. 22. ©Hallam Internet Ltd http://www.hallaminternet.com 15. Create an SEO Dashboard
  23. 23. ©Hallam Internet Ltd http://www.hallaminternet.com
  24. 24. ©Hallam Internet Ltd http://www.hallaminternet.com LinkedIn : affluent, educated, professional
  25. 25. ©Hallam Internet Ltd http://www.hallaminternet.com 1. Start Social Selling 1. Networking 2. Prospecting 3. Research
  26. 26. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Improve Your Profile ● Video ● Powerpoint ● Images
  27. 27. ©Hallam Internet Ltd http://www.hallaminternet.com 3. LinkedIn Company Page
  28. 28. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Status updates: What can you say?
  29. 29. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Who’s Viewed Your Profile?
  30. 30. ©Hallam Internet Ltd http://www.hallaminternet.com 6. Measuring LinkedIn Success
  31. 31. ©Hallam Internet Ltd http://www.hallaminternet.com
  32. 32. ©Hallam Internet Ltd http://www.hallaminternet.com 7. What works? Being human
  33. 33. ©Hallam Internet Ltd http://www.hallaminternet.com 8. Seriously. Being Human & Cute.
  34. 34. ©Hallam Internet Ltd http://www.hallaminternet.com 9. Being helpful
  35. 35. ©Hallam Internet Ltd http://www.hallaminternet.com 10. Tell them what you want them to do
  36. 36. ©Hallam Internet Ltd http://www.hallaminternet.com Half Way... Everybody OK?
  37. 37. ©Hallam Internet Ltd http://www.hallaminternet.com Looking for more traffic?
  38. 38. ©Hallam Internet Ltd http://www.hallaminternet.com 1. World’s 2nd Largest Search Engine: YouTube
  39. 39. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Don’t forget the press (new address: www.nottinghampost.com)
  40. 40. ©Hallam Internet Ltd http://www.hallaminternet.com 3. Partnership working
  41. 41. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Offer Something for Free
  42. 42. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Pay With a Tweet
  43. 43. ©Hallam Internet Ltd http://www.hallaminternet.com Twitter
  44. 44. ©Hallam Internet Ltd http://www.hallaminternet.com 1. Write a great profile
  45. 45. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Listening: Spy on your competition
  46. 46. ©Hallam Internet Ltd http://www.hallaminternet.com 3. Engage with your community
  47. 47. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Retweet to engage with your community
  48. 48. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Share recommendations
  49. 49. ©Hallam Internet Ltd http://www.hallaminternet.com 6. Show Photos
  50. 50. ©Hallam Internet Ltd http://www.hallaminternet.com 7. Journalists love Twitter
  51. 51. ©Hallam Internet Ltd http://www.hallaminternet.com 8. Find Lists
  52. 52. ©Hallam Internet Ltd http://www.hallaminternet.com 9. Use Scheduling Tools
  53. 53. ©Hallam Internet Ltd http://www.hallaminternet.com 10. Use your 15 minutes a day wisely 3 minutes: Reply to comments, posts, questions 2 minutes: Share some love: thank you, kudos 10 minutes: generate updates
  54. 54. ©Hallam Internet Ltd http://www.hallaminternet.com Improving your own web pages
  55. 55. ©Hallam Internet Ltd http://www.hallaminternet.com 1. Take the 3 second test
  56. 56. ©Hallam Internet Ltd http://www.hallaminternet.com 2. Make A Promise
  57. 57. ©Hallam Internet Ltd http://www.hallaminternet.com 3. Use Reviews to Build Trust
  58. 58. ©Hallam Internet Ltd http://www.hallaminternet.com 4. Check your reading levels
  59. 59. ©Hallam Internet Ltd http://www.hallaminternet.com 5. Rewrite your About Us page
  60. 60. ©Hallam Internet Ltd http://www.hallaminternet.com 6. Test what you look like on mobile http://mattkersley.com/responsive/
  61. 61. ©Hallam Internet Ltd http://www.hallaminternet.com 7. Get a Custom 404
  62. 62. ©Hallam Internet Ltd http://www.hallaminternet.com 8. Get a Favicon
  63. 63. ©Hallam Internet Ltd http://www.hallaminternet.com 9. Use HubSpot Marketing Grader
  64. 64. ©Hallam Internet Ltd http://www.hallaminternet.com 10. Keep Learning!
  65. 65. ©Hallam Internet Ltd http://www.hallaminternet.com 50 Ways to Promote Your Business Beat the clock! Twitter: susanhallam LinkedIn: susanhallam Web: www.HallamInternet.com Blog: www.HallamInternet.com/

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