Social Media Marketing Basics for Boomers and Older Adults
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Social media uses web and mobile technologies to enable the creation and sharing of user-generated content and the development of online communities. Boomers and older adults are increasingly using social media, with Facebook and LinkedIn now second only to email for online activities in these age groups. Susan Avello, principal of Social Buzz Concepts, has a background in eldercare marketing and social media and provides social media marketing basics and strategies for businesses.
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Social Media Marketing Basics for Boomers and Older Adults
- 1. by Susan Avello Social Buzz Concepts
- 4. What is Social Media, anywho? • Social media uses web-based and mobile technologies to turn communication into interactive dialogue • Tools that enable Enables the creation/exchange of user- generated content, and the development of online community relationships • Can include discussion groups/forums; blogs and podcasts; social Q&A; online ratings, reviews and commenting and content sharing, Social collaboration and gaming, information sharing Social Buzz Concepts
- 5. Boomers and Older Adults are increasingly active on Social • Fastest growing social networking segment – Use has doubled over last two years, especially among ‘baby boomer’ women • Facebook, LinkedIn use now second to email, online news consumption – Age 50-64: 51%; Age 65+: 33% • 11% of adults age 50-64 using Twitter Source: Pew Research Center’s Internet & American Ife Project Surveys, Sep’05-May’10 and Apr-May’11 Social Buzz Concepts
- 6. Social Media Marketing BASICS Social Buzz Concepts
- 14. Susan Avello, originally from the south, now resides in the suburbs of Chicago. She is a Social Media Marketer and Principal of Social Buzz Concepts. Susan has an extensive background in Eldercare and Caregiving in the areas of Marketing, Sales, Director of Social Media, and Blogger. She is the recipient of the Illinois 2011’s Most Influential Women in Business by the Daily Herald Business Ledger. Connect with her online from her About. me page: http://about.me/susanavello
Editor's Notes
- Don’t try to be on every platform. Find one or two places, get familiar, build community – once perfected, go from there.
- Use professional logos/images for profile avatar (professionally and for your businesess). Don’t use pics of you with your dog (unless it’s Facebook personal) Use keywords in your descriptions. Include contact information and link to your website. Add those social icons to your website / blog.
- Post links and great content (including your own) to add value to your connections. This helps users see you asan Industry Expert. Avoid temptation to be too self-promotional (where most folks get it wrong). Focus on benefit to audience.
- Engage, Engage, Engage! Talk to folks. Start a conversation. Answer a question. Always be listening, ready to answer. Help others! It’s called SOCIAL for a reason.
- Set goals and measurable objectives. Develop a strategy – where are your customers, target audience hanging out? How do you get YOUR message out there without looking like your selling?
- • Observe, listen, learn. Identify and emulate best practices for each platform and your community there. How are others in your industry (your competitors) using these platforms, how are they engaging? What are they doing that’s working? Learn from them.
- Know that it does take time – it’s not going to happen overnight. But be intentional, actively listening, and engaging – this will build a trusted, loyal community that will come to you for answers, products and services.