The document discusses the history and growth of social networking. It defines social networking as a social structure made up of individuals and their interdependencies. Some key points: - Social networking originated in the 1930s and was further developed in the 1950s. - Popular sites today use open source software, web servers, and databases to connect users and allow sharing. - Social networking has grown due to low costs, ability to connect people, build credibility for business/students, and provide entertainment. However, privacy and security are concerns.

1. DATE: PREPARED BY:
9/9/2011 RICHA CHAUDHARY

2. Agenda
What is social networking?
History of social networking & how it
works?
Growth of social networking sites.
Merits & Demerits of social
networking.
Conclusion.

3. What is Social Networking?

4.  A social network is a social structure made up of
individuals.
 Defines interdependency such as friendship, common
interest, financial exchange, dislike, or relationships of
beliefs, knowledge .

5. HISTORY
 In the early 1930s Dr. Jacob
Levi Moreno introduced
the sociogram
 In 1954, anthropologist J. A.
Barnes used the phrase "social
network" to describe the
complex relationships .

6. Some social networking sites

8. HOW IT WORKS?
 Based on open source software.
 They use a Web Server.
 Most of the social networks also use
Sun's MySql database management
system.
 Their application programming
interfaces are available.

9. GROWTH OF SOCIAL NETWORKING SITES

11.  Low cost.
 Connections.
 Builds Credibility.
 Social media participation for business.
 For Students.
 An alternative source of entertainment.
 Good way to create awareness

13. Demerits
 Lack of privacy.
 Scams and
Harassment.
 Time Consuming.
 Fake accounts.

14. Be careful while using any social networking site……..

15. Conclusion
 Even though it has
the benefits in the
virtual world but the
real world greatly
impeded by the use of
online social
networking.