HU Social Media - Day 1 Presentation


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Day one introduction & class overview presentation for the Social Media course at Huntington University.

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HU Social Media - Day 1 Presentation

  1. 1. Changing The Conversation Introduction - History - Statistics Fall 2011 Instructor: Andrew HoffmanFriday, September 2, 2011
  2. 2. Andrew HoffmanFriday, September 2, 2011
  3. 3. Andrew Hoffman Background: Contact Info: ๏ HU Graduate in 2003 ๏ ๏ Former advertising agency guy ๏ ๏ Executive Director of NeighborLink Fort Wayne ๏ & NeighborLink Network ๏ ๏ Communications Consultant ๏ ๏ Co-Founder of The Intentionals - ๏ 260.710.7611 ๏ Executive Committee member of NextGen ๏ young non-profit network group in Fort WayneFriday, September 2, 2011
  4. 4. Tell Me About You Name Major & Year How Do You Use Social Media Currently? What Do You Hope to Get Out of This Class? What Do You Want to Do For A Living?Friday, September 2, 2011
  5. 5. Class Objectives •To develop an understanding of how businesses and nonprofits, public relations practitioners, and journalists are currently using "new" media to accomplish goals such as expanding their reach, creating brands, shaping organizational reputations, and broadening reporting and dissemination techniques. • To grasp and analyze the large-scale communications shift in our culture. • To develop a basic, hands-on experience using multiple online & social media tools & strategies. • To gain an understanding of how these new tools can replace or mesh with existing mediums-- mobile reporting and marketing, augmented reality, application development, search engine optimization, etc. • To become acquainted with the legal environment around social media, including institutional policy development and implementation.Friday, September 2, 2011
  6. 6. Communications Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". Although there is such a thing as one-way communication, communication can be perceived better as a two-way process in which there is an exchange and progression of thoughts, feelings or ideas (energy) towards a mutually accepted goal or direction (information).[1] Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback. All forms of communication require a sender, a message, and a receiver. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song, and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, and writing. Defined by WikipediaFriday, September 2, 2011
  7. 7. Things We’ll Discuss Tools Concepts Facebook Blogs Twitter Internet TV - Hulu & Netflix Video - YouTube & Vimeo Cell phones & text messaging Email User Generated Content Wikipedia Web 2.0 Handheld Devices - Mobile Phones & Tablets Social Media Personal Branding Peer-to-Peer Giving - Micro VolunteeringFriday, September 2, 2011
  8. 8. Syllabus OverviewFriday, September 2, 2011
  9. 9. Books Overview Assigned Texts Suggested TextsFriday, September 2, 2011
  10. 10. Website SuggestionsFriday, September 2, 2011
  11. 11. Goals of Class ๏ You Understand the Power of Social Media ๏ You Can Teach Someone Else ๏ You Are More Qualified Than Your Peers for the Future ๏ That We Have FunFriday, September 2, 2011
  12. 12. Social Media Explained We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. Social Network Sites: Definition, History, and ScholarshipFriday, September 2, 2011
  13. 13. Web 1.0 Web 1.0 (1991-2003) is a retronym which refers to the state of the World Wide Web, and any website design style used before the advent of the Web 2.0 phenomenon. Web 1.0 began with the release of the WWW to the public in 1991, and is the general term that has been created to describe the Web before the "bursting of the Dot-com bubble" in 2001, which is seen by many as a turning point for the internet. Main Differences ๏Static pages instead of dynamic user-generated content ๏The rest is all things we can’t see on the surfaceFriday, September 2, 2011
  14. 14. Web 2.0 The term "Web 2.0" (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.Friday, September 2, 2011
  15. 15. Where Web 2.0 Came From The term "Web 2.0" was coined in 1999 by Darcy DiNucci. In her article, "Fragmented Future," DiNucci writes: “The Web we know now, which loads into a browser window in essentially static screenfulls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfulls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven.”Friday, September 2, 2011
  16. 16. What Makes Social Media Sites unique What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. ๏ This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between "latent ties" (Haythornthwaite, 2005) who share some offline connection. ๏ On many of the large SNSs, participants are not necessarily "networking" or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network. ๏ To emphasize this articulated social network as a critical organizing feature of these sites, we label them "social network sites." Social Network Sites: Definition, History, and ScholarshipFriday, September 2, 2011
  17. 17. Examples of Social Media Communication Collaboration Blogs: Blogger, LiveJournal, Open Diary, Wikis: Wikipedia, PBwiki, TypePad, WordPress, Vox, wetpaint ExpressionEngine, Xanga Social bookmarking (or social Micro-blogging / Presence applications: tagging): Delicious, fmylife, Jaiku, Plurk, Twitter, Tumblr, StumbleUpon, Google Posterous, Yammer Reader, CiteULike Social networking: Bebo, BigTent, Elgg, Social news: Digg, Mixx, Reddit, Facebook,, GovLoop, Hi5, NowPublic LinkedIn, MySpace, Ning, Orkut, Skyrock, Opinion sites: epinions, Yelp Social network aggregation: NutshellMail, FriendFeed Events: Upcoming, Eventful, Meetup.comFriday, September 2, 2011
  18. 18. Examples of Social Media Multimedia Reviews and Opinions Photo sharing: Flickr, Zooomr, Photobucket, Product Reviews:, SmugMug, Picasa Amazon Video sharing: YouTube, Viddler, Vimeo, Business Reviews: Customer sevenload Lobby,, Angie’s List Livecasting:,, Stickam, Community Q&A: Yahoo! Skype Answers, WikiAnswers, Askville, Google Answers Audio and Music Sharing: imeem, The Hype Machine,, Ping, Pandora, GroovesharkFriday, September 2, 2011
  19. 19. History of Social Media Does having historic context really matter?Friday, September 2, 2011
  20. 20. Social Media RevolutionFriday, September 2, 2011
  21. 21. Statistics - Internet usage Internet World StatsFriday, September 2, 2011
  22. 22. Statistics - Internet usage Current As of March 31st, 2011 Internet World StatsFriday, September 2, 2011
  23. 23. Statistics - Facebook 750 Million+ Users 900 Million+ Objects People Interact With (pages, groups, events & community Pages) Stats From Facebook People Spend 700+ Billion Minutes Monthly Chart From Compete.comFriday, September 2, 2011
  24. 24. Statistics - Twitter 175 Million+ Users Stats From 95 Million+ Tweets A Day Chart From Compete.comFriday, September 2, 2011
  25. 25. Statistics - Google Chart From Compete.comFriday, September 2, 2011
  26. 26. Statistics - YouTube Stats From Over 35hrs of Video are Uploaded every Minute More Video is Uploaded in 60 Days than the 3 Major US Networks Created in 60 Yrs YouTube is Monetizing over 3Bil Video Views Per Week Globally Chart From Compete.comFriday, September 2, 2011
  27. 27. Statistics - Flickr Estimate 5 Billion Hosted Images Chart From Compete.comFriday, September 2, 2011
  28. 28. Rogers Model for the Adoption & Diffusion of InnovationsFriday, September 2, 2011
  29. 29. Rogers Model for the Adoption & Diffusion of Innovations Innovators Brave people, puling the change. Innovators are very important communication. Early Adopters Respectable people, opinion leaders, try out new ideas, but in a careful way. Early Majority Thoughtful people, careful but accepting change more quickly than the average. Late Majority Skeptic people, will use new ideas or products only when the majority is using it. Laggards Traditional people, caring for the "old ways", are critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition. Innovation adoption curve of Rogers!Friday, September 2, 2011
  30. 30. Definitions There are lots of terms and things that will need defining as we go through the course. I’ll do my best to outline them as well go. Ask lots of questions.Friday, September 2, 2011