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Mobile, Social Health at the National Library of Medicine

Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project"Fact tank" at Pew Research Center's Internet & American Life Project

Internet penetration, mobile use, and the social life of health information. Presented to the senior staff of the National Library of Medicine.

Mobile, Social Health at the National Library of Medicine

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Download to read offline
Generations Online
and the Social Life of Health Information


          A presentation prepared by Susannah Fox
             for the National Library of Medicine

                             July 8, 2010


   All Pew Internet Project studies are available for free on our site:
                       http://pewinternet.org/

                          Health research:
            http://www.pewinternet.org/topics/Health.aspx

                        Questions or comments:
                         sfox@pewinternet.org
                            @SusannahFox
                             202-419-4511
2
Source: Sydney Jones and Susannah Fox, “Generations Online: Charts” (Jan. 28, 2009)
http://pewinternet.org/Presentations/2009/Generations-Online-in-2009.aspx



                                   Active engagement
                                    with social media
                                   (visit SNS, create SNS profile,
                                            create blogs)


                                 More advanced online
                                    entertainment
                                    (download videos, music and
                                            podcasts)

                                   More advanced
                              communication and passive
                                  social media use

                              Basic online entertainment
                                 (online videos, playing games)



                                        E-commerce
                       (online shopping, banking, and travel reservations)



                        Research and information gathering
               (product research, news, health and religious information searches)




                                     Email and search




                                                                                      3
Source: Josh Bernoff, Social Technographics: Conversationalists get onto the ladder
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html




                                                                                             4
Source: Aaron Smith, “Mobile Access 2010” (Pew Internet Project: July 7, 2010)
http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
                                                                                 5
Source: Aaron Smith, “Mobile Access 2010” (Pew Internet Project: July 7, 2010)
http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx




                                                                                 6
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Mobile, Social Health at the National Library of Medicine

  • 1. Generations Online and the Social Life of Health Information A presentation prepared by Susannah Fox for the National Library of Medicine July 8, 2010 All Pew Internet Project studies are available for free on our site: http://pewinternet.org/ Health research: http://www.pewinternet.org/topics/Health.aspx Questions or comments: sfox@pewinternet.org @SusannahFox 202-419-4511
  • 2. 2
  • 3. Source: Sydney Jones and Susannah Fox, “Generations Online: Charts” (Jan. 28, 2009) http://pewinternet.org/Presentations/2009/Generations-Online-in-2009.aspx Active engagement with social media (visit SNS, create SNS profile, create blogs) More advanced online entertainment (download videos, music and podcasts) More advanced communication and passive social media use Basic online entertainment (online videos, playing games) E-commerce (online shopping, banking, and travel reservations) Research and information gathering (product research, news, health and religious information searches) Email and search 3
  • 4. Source: Josh Bernoff, Social Technographics: Conversationalists get onto the ladder http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html 4
  • 5. Source: Aaron Smith, “Mobile Access 2010” (Pew Internet Project: July 7, 2010) http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx 5
  • 6. Source: Aaron Smith, “Mobile Access 2010” (Pew Internet Project: July 7, 2010) http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx 6
  • 7. Source: Susannah Fox, “The Social Life of Health Information” (Pew Internet Project: June 11, 2009) http://pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx 7
  • 8. Source: Susannah Fox, “Chronic Disease and the Internet” (Pew Internet Project: March 24, 2010) http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx 8
  • 9. Source: Susannah Fox, “Chronic Disease and the Internet” (Pew Internet Project: March 24, 2010) http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx 9