Social Networking and Health Education a HEDIR webinarby Jody Early, Ph.D., M.S., CHES
Learning Objectives• Define social networking.• Discuss current research and statistics relating to social networking.• Compare and contrast different types of social media used in social networking.• Describe how social networking is relevant to health education.• Suggest strategies for integrating social networking into the health education classroom and the field.
What is SocialNetworking?**And why is it important?
Definition The practice of expanding social and/or professional relationshipsthrough electronic media. (Voelkel, 2010)
Social Media:The platform you use to communicate and collaborate online such as Facebook or Twitter.
Social Networking: What you DO with social media!Following the events in Haiti on Youtube Dr. Early’s dog, Riot, even makes use of (CBS News.com, 2010) social media!
Social Networking: Past vs. Present Past Present
Evolution of Social Media and Social Networking The Internet EVOLVES…From Web 1.0, to Web 2.0, and on to Web 3.0…..Web 2.0 = movement away from static web pages to dynamic and shareable content • INTERACTIVE
Web 2.0•“It is….made BY and FORthe people….”•(Hanson et al., 2008)
•Web 2.0 (and social networking) “has thepotential to establish and empowerlarger communities of users thantraditional media.”•“….it can become another useful healthcommunication tool to support empowermentand social change.”Source:•Hanson, C.H., Thackeray, R., Barnes, M., Neiger, B., & McIntyre, E. (2008). Integrating Web 2.0 in Health Education Preparation and Practice. American Journal of Health Education. Vol 39(3), pp. 157-164.
Web 3.0“The Semantic Web”: Application and information sharing across platforms.
Is Social Networking a Fad or a Permanent Fixture or ourglobal society?
Facts about Social Networking“Social networking has become a fundamental part of the global online experience.” John Burbank, CEO of Nielson Online•Two-thirds of the world’s internet population visit social networking or blogging sites. •Social networking accounts for 17% of all internet time (up 7% from 2008). (Nielson, 2009)
“….that percentage is likely to grow as time spent on social network and blogging sites is growing more than three times the rate of overall internet growth.” Source: Social networking’s new global footprint. (March 9, 2009). Nielsen Wire. Retrieved from http://blog.nielson.com/nielsenwire/global/social-networking-new-global-footprint/
Consider These Facts:•By 2010, Gen Y will outnumber Baby Boomers.•96% of these Gen Y’s who are online have joined a socialnetworking site•Social Networking has overtaken porn as the number one activityon the web!•One in eight couples married in the U.S. last year met via socialmedia.•Years to reach 50 million users: --Radio = 38 years --TV = 13 years --Internet = 4 years --Ipod = 3 years --Facebook (social media) reached 100 million in less than 9 months --Ipod applications hit over 1 billion in 9 months•If Facebook were a country, it would be the 4th largest country in the world.(Source: Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York: John Wiley
Fastest Growing Sector of Social Networkers: Women The Power of Social Networking For Women Research Study was conducted by female-oriented social networking site ShesConnected: Participants in the survey (n = 749) were recruited through several social networks and were encouraged to share it with friends. 73% reported logging in daily and 59% reported visiting multiple social networking sites multiple times per day.
Average time spent on the internet per day in the U.S. = 27.3 minutes Social networking is about 1/3 oftime spent, at 9-11 minutes per visit (Nielson, 2009)
Implications for Health Education?Social Networking is an important tool for disseminating health education! --Share information quickly --Reach global audience (millions) --Create tailored messages --Keep individuals connected
Audience Poll How many of you participating in thiswebcast already subscribe to at least one social networking site? More than one?
*So how do Ibecome part of asocial network?*Where do I need tobe online?*How do I do it?
SocialNetworking Sites Every HealthEducator Should Know About
Popular Social Media for Social Networking• Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Xanga• Micro-blogging : Twitter, Tumblr, Posterous• Social networking: Facebook, Myspace, LinkedIn, Bebo, Facebook, Ning• Social Bookmarking: Delicious, StumbleUpon, Google Reader, CiteULike• Social news: Digg, Mixx, Reddit, NowPublic• Photography and art sharing: Flickr, Photobucket, Picasa, SmugMug, Zooomr; Snapfish• Video sharing: YouTube, Teachertube; Vimeo• Livecasting: Ustream.tv, Justin.tv, Vcast Live; Stickam, Skype• Music and audio sharing:, Audiofarm; Rhapsody; ITunes, Odeo; Airfoil• Wikis: Wikipedia; PBWiki; Google docs; Twiki (for enterprise)
Facebook MySpace LinkedIn •HISTORY: • HISTORY: • HISTORY: •Started by students at • Open to everyone • Started in 2003 Harvard • Large number of teens • Professional •Initially only open to • Negative media networking focus users with a .edu email coverage • Over 43 million domain • Emphasis on members •Over 200 million users entertainment now dominates • FUNCTIONALITY •FUNCTIONALITY • Email for Registration •Email for Registration • FUNCTIONALITY • Single Profile Photo •Personalization: • Email for Registration • Online Resume •Upload photos, • Personalization: • Work History videos • Background • Recommendations •Connect with various • Upload photos, videos • Networking networks, groups • Connect with various • Groups •Marketplace networks, groups • Job Listings •Friends • Marketplace • Paid Option • Friends • Connections •PRIVACY SETTINGS • PRIVACY SETTINGS • PRIVACY SETTINGS
“Facebook is like a high school reunion 24 hours a day, 7 days a week.”(Voelkel, 2009)Supposedly casual, but youwant to look your best.
Ning is like creating your own world…… Health Education …and inhabiting it with people who have the same interests.
Allows you to create customized socialnetworking site:Public or PrivateYou determine the functionality (discussionboards, wall posts, video, or photos or leavecomments).Good for classes, families, niche groups thatwant their own site for networkingExamples: AAHE Ning, Global Health Ning;WaldenNing
Video site for viewing of user generated contentYou can find just about anything on YouTube Public or Private Organizations, education and businesses use YouTube http://www.youtube.com
Teacher Tube http://www.teachertube.co mLike YouTube but for educators.
Flickr is like creating a virtual photo or digital video album……and sharing it with the world…..
Academia.edu is like a show and tell……..for Higher Education
Because Mark Says So! “We are doing the profession a disservice by not preparing our students to use thewide range of technologies. We are puttingour graduates at risk at being unprepared to survive the workplace.” (Kittleson, 2009, p. 314)
The latest Nielson (2009) data shows that mostyouth and young adults are already communicating on social networks.
….and so are alot of theirparents andgrandparents.* * The fastest growing demographic of Facebook users is women age 34-64.
Strategies for Health Education• Course blogs or Nings• Group wikis on various health topics• Design podcasts for health education• Critique video or upload video on Teachertube and Youtube• Create live webcasts for the field or your department• Dialogue and debate other health education students around the world• Twitter to generate announcements or send reminders• Text messages for health education• Provide training for students or those in the field• And so much many more possibilities!
Pitfalls of Social Media• What is posted on theinternet, stays on the internet• Cyber-stalking/harassment,predators• You could lose your job!• Your child could getsuspended, expelled or lose ascholarship!• Theft• Computer viruses
12 Ways to Protect Yourself Online• 1. Make sure your operating systems automatic updates and firewall are turned on.• 2. Use security programs including anti- virus and anti-spyware software, and subscribe to security updates.• 3. Run a full system scan at least once a month.• 4. Dont open attachments or click on links in e-mails from people you dont know.• .
12 Ways to Protect Yourself Online• 5. Don’t befriend people you don’t know in social networking sites.• 6. Don’t share too much personal information (full name, address, work, etc.)• 7. Use passwords with at least eight characters and numbers and symbols, and change them regularly.
12 Ways to Protect Yourself Online (cont’d.)• 8. Access the Internet through a router - it creates an implicit firewall for you, so bots cant reach your machine directly.• 9. Dont use the same password for every account - and use more complex passwords for "important" transactions, such as with your bank.• 10. Dont connect to the Internet using a wireless connection without a password.• 11. Dont send sensitive information to a Web site that does not begin with "https," which means its secured.• 12. When you receive an e-mail, think about whether its really from the purported sender, rather than an impostor, before taking action.
CHES Credit Activity Choose ONE of the following• #1. Create a 1-page communication plan for a health education activity that involves social networking and multiple types of social media. – Describe the health education activity and purpose – Describe the intended audience – List activity goals and objectives – List the strategies/methods used for health education delivery – Explain how social media and social networking will be used – Provide a rationale for your choice of social media
CHES Credit Activity Option 2: Contest Entry• #2. Participate in our Social Media and Health Education Contest! As an individual or group, submit an example of how you, your group, or your academic program has used social media in health education. Provide us with an example (screen shots, hyperlinks or video) as well as a 1-page written summary. Entry information will be posted on the HEDIR Blog, HEDIR Facebook page, and AAHE Facebook page and Ning.• Contest will begin: April 1 – November 1, 2010.• Nominees selected by expert panel.• Finalists showcased on the HEDIR Blog.• HEDIR Blog subscribers will vote for the winner!• Prize = $500 and spotlight at the HEDIR Technology forum in 2011 as well as on the HEDIR Blog.• Contact Dr. Jody Early at Jody.Early@waldenu.edu for more information
Special Thanks To:Micki Voelkel for his permission to use several images (and metaphors) Dr. Voeklel’s contact info: Center for Business and Professional Development University of Arkansas-Fort Smith email@example.com
References• A Pocket Guide to Social Media and Teens. (11/2/2009). Nielsonwire. Retrieved Feb. 19, 2010 from http://blog.nielsen.com/nielsenwire/2009/11/?cat=4284• CBS News. Social Networking in Haiti Updates World. (Jan. 14, 2010). Retrieved Feb. 10 from http://www.cbsnews.com/stories/2010/01/14/earlyshow/leisure/gamesgadgetsgizmos/main6096 483.shtml• Global Faces and Networked Places: A Nielsen Report on Social Networking’s New Global Footprint. (March 2009). The Nielson Company.• Grunwald & Associates. (n.d.) Kids social network study. Retrieved Feb. 18, 2010 from: http://grunwald.com/surveys/sn/index.php• Hanson, C.H., Thackeray, R., Barnes, M., Neiger, B., & McIntyre, E. (2008). Integrating Web 2.0 in Health Education Preparation and Practice. American Journal of Health Education. Vol 39(3), pp. 157-164. Kittleson, M.J. (2009). The future of technology in health education: Challenging the traditional delivery dogma. American Journal of Health Education. Vol. 40(6), pp. 313. Prescott, L. (2009). Social Networking by the Numbers. Retrieved online Feb. 10, 2010 at http://www.research-write.com Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York: John Wiley Publishers.• Ten Ways to Protect Yourself Online. (11/12/2007). Silicon Valley News. Retrieved Feb. 19, 2010 from http://www.siliconvalley.com/ci_7428024• Voekel, M. (2010). Social Networking 101. Retrieved online Feb. 10, 2010 at http://www.slideshare.com (some images and slides used with written permission)