Shineroad India Pvt. Ltd.
Sales & Distribution Plan to launch
A New Product (Fruit Jelly) with Six Flavours
In Single Pack...
Shineroad’s products

Assorted Fruit Jelly (6 Flavours) in Single
Pack
Unti Price – Rs. 5
MRP – Rs. 50
1 Case = 40 Pouches...
Jelly Market In India

It is estimated that the total production of processed fruit &
vegetable in India is about 15.0 lak...
Maket support through atl & btl



POSM for immediate merchandising



Distribution of Leaflets,






Posters , Dang...
TERRITORY (U. P. – West & Uttarakhand)
TERRITORY (U. P. – West & Uttarakhand)
CITIES & TOWNS TO BE COVERED
CITIES & TOW NS...
GEOGRAPHICAL TERRITORY
GEOGRAPHICAL TERRITORY
CITIES & TOW NS TO BE COVERED IN FIRST PHASE
CITIES & TOWNS TO BE COVERED IN...
GEOGRAPHICAL TERRITORY
GEOGRAPHICAL TERRITORY
CITIES & TOW NS TO BE COVERED IN FIRST PHASE
CITIES & TOWNS TO BE COVERED IN...
SUMMARY



TOTAL CITIES COVERED - 32



TOTAL NO OF SS -1



TOTAL NO OF DISTRIBUTORS 25



BEAT PLAN 15 DAYS



TOTA...
THANK YOU

By Jamshed Alam

9
THANK YOU

By Jamshed Alam

9
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Jelly candy From Shine Road India

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Shineroad ppt

  1. 1. Shineroad India Pvt. Ltd. Sales & Distribution Plan to launch A New Product (Fruit Jelly) with Six Flavours In Single Pack To Launch In Uttar Pradesh (West) & Uttarakhand By:Jamshed Alam By Jamshed Alam 1
  2. 2. Shineroad’s products Assorted Fruit Jelly (6 Flavours) in Single Pack Unti Price – Rs. 5 MRP – Rs. 50 1 Case = 40 Pouches 1 Case MRP = Rs. 2,000 By Jamshed Alam 2
  3. 3. Jelly Market In India It is estimated that the total production of processed fruit & vegetable in India is about 15.0 lakh tonnes. Out of various products fruit juices and fruit pulp accounts for 27 percent, followed by ready-to-serve beverages and pickles being between 12 to 13 percent each, Jams & Jellies 10 percent and synthetics 8 percent. There are good reasons to believe that the processed products of fruit business will remain a growth industry for a long time, one of the main reasons for expectation of growth is that the consumption of Jam, Jelly, marmalade, Pickle is gaining popularity day by day owing to the growing change in the food habits and increased consumption of bread and other convenient snack foods. Among the established brand in the jelly segment are Jelly Belly, Perfetti & TAPI. Except these prominent names there are many other small players in the market. By Jamshed Alam 3
  4. 4. Maket support through atl & btl  POSM for immediate merchandising  Distribution of Leaflets,    Posters , Danglers , stickers, Banners , standees, etc. Conducting all effective promotional activities like Window Display, QPS, Sampling through promoters etc. In shop activities, institutes, Schools etc.  TV commercial  Hoardings  Print media ( News Papers & magazines etc.) By Jamshed Alam 4
  5. 5. TERRITORY (U. P. – West & Uttarakhand) TERRITORY (U. P. – West & Uttarakhand) CITIES & TOWNS TO BE COVERED CITIES & TOW NS TO BE COVERED U. P. (West) U. P. (West) Ghaziabad Ghaziabad Noida Noida Meerut Meerut Baghpat Baghpat MuzaffarNagar Muzaffar Nagar Saharanpur Saharanpur Hapur Hapur Bijnor Bijnor Amroha Amroha Sambhal Sambhal Muradabad Muradabad Rampur Rampur Bareilly Bareilly Shahjahanpur Shahjahanpur Badaun Badaun Pilibhit Pilibhit Agra Agra Mathura Mathura MahamayaNagar Mahamaya Nagar Aligarh Aligarh Bulandshahr Bulandshahr Hathras Hathras Etah Etah Firozabad Firozabad Uttarakhand Uttarakhand Dehradun Dehradun Haridwar Haridwar Rudrapur Rudrapur Haldwani(Nainital) Haldwani (Nainital) TehriGarhwal Tehri Garhwal Pauri Pauri UttarKashi Uttar Kashi Almora Almora By Jamshed Alam 5
  6. 6. GEOGRAPHICAL TERRITORY GEOGRAPHICAL TERRITORY CITIES & TOW NS TO BE COVERED IN FIRST PHASE CITIES & TOWNS TO BE COVERED IN FIRST PHASE By Jamshed Alam 6
  7. 7. GEOGRAPHICAL TERRITORY GEOGRAPHICAL TERRITORY CITIES & TOW NS TO BE COVERED IN FIRST PHASE CITIES & TOWNS TO BE COVERED IN FIRST PHASE By Jamshed Alam 7
  8. 8. SUMMARY  TOTAL CITIES COVERED - 32  TOTAL NO OF SS -1  TOTAL NO OF DISTRIBUTORS 25  BEAT PLAN 15 DAYS  TOTAL NO OF OUTLETS COVERED 7,575+  PROJECTED AVG. MONTHLY SALES Rs. 2,300,000/- (Third Month)  In First Phase we will open 20 cities (only main cities). In Second Phase we will open other main cities as well as small towns.  Projected Sale of Rs. 2,300,000 shown last slide is for third month, assuming only one billing of each distributor. 4 SE/SO can cover that territory.  Sales figure mentioned above is based on MRP, not on SS or distributor billing price because I m not aware of those prices or of their margins. By Jamshed Alam 8
  9. 9. THANK YOU By Jamshed Alam 9
  10. 10. THANK YOU By Jamshed Alam 9

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