According to Google, 97% of consumers search for local businesses online before making a purchase. Misinformation or duplicate listings can hurt your rankings and make it difficult for these potential customers to find you online.  Worse yet, they could turn to a competitor whose listing appears higher than your's in online search. Ask yourself these two questions: 1) Am I listed everywhere I need to be? 2) Do my listings present the same (and accurate) information? If you’d like to find the answer, watch this webinar on demand and learn actionable steps you can take to ensure local search engines and potential customers can find you online. Watch on demand at: https://surefiresocial.lpages.co/webinar-yext-hs-september-2017/

1. marketing@surefirelocal.com
Live with Yext
Why Local & Mobile Search Matter
for Home Improvement Pros

2. Confidential + Proprietary
We’re here for the Hard Workers - that means YOU!
The last thing you should be worrying about is
marketing, so we make sure you don’t have to. We call
it Hardworking marketing for hardworking people.

3. ◆ Director of Partner Marketing
◆ Ensures partner success as they deploy
the Yext Knowledge Engine on behalf of
their clients
◆ Over his 20+ year career, he has managed
business development, digital marketing,
and social media strategies for a wide
range of companies
◆ B.A. at Michigan State University in
Telecommunications & Sociology and
Communications & Media Studies
David “Rev” Ciancio

5. Digital Knowledge

6. Digital Knowledge
Management

15. •82% of local searchers follow up offline
via an in-store visit, phone call or purchase
•(TMP / comScore)
•74% of internet users perform local searches
•(Kelsey Group)
•61% of local searches result in purchases
•(TMP / comScore)

19. 2.7x More Views
100s MORE
Yext Proprietary Study, February 2017

20. PHONE CALLS APPOINTMENTS
& RESERVATIONS
ORDERS
& TRANSACTIONS
DRIVING
DIRECTIONS

22. 100sLOCATION SERVICES

23. LASSES | ORGANIC PRODUCE | DELI COUNTER | HOME DELIVERY | ONLINE ORDERIN
IVERY | GLUTEN FREE OPTIONS | NAME | OFFICE HOURS | KITCHEN HOURS | WEBS
OPENING HOURS | HOLIDAY HOURS | WHEELCHAIR ACCESSIBLE | KOSHER | HALAL
OUTDOOR SEATING | KIDS MENU | REGIONAL MENU | SEASONAL MENU | FULL BAR
EER & WINE | WI-FI AVAILABLE | BAR HOURS | WEEKLY BRUNCH | DRIVE THROUGH
ONLINE ORDERING | RESERVATIONS ACCEPTED | PLUS SIZES | SALES | DIESEL |
ARMACY | AIR-CONDITIONED | REPAIRS | GAS PRICES | CLASSES | ORGANIC PRODU
DELI COUNTER | HOME DELIVERY | ONLINE ORDERING | INSURANCES ACCEPTED |
WALK-INS ACCEPTED | APPOINTMENT ONLY | PHYSICIANS | HEALTHCARE PROVIDER
AIN ENTRANCE | ER DROP-OFF POINT | SPECIALTIES | CERTIFICATIONS | FACILITIE
NO BAR | RESERVATIONS ACCEPTED | SERVICES OFFERED | LANGUAGES SPOKEN |
OFFICE LOCATIONS | OFFICE HOURS | AGENTS | PHYSICIANS ON-CALL | AGENT BIO
AGENT PHOTO | BANK LOCATIONS | WIRE TRANSFER | CURRENCY EXCHANGE |
GENTS ON PREMISES | ADVISOR HOURS | ATM LOCATIONS | DEALERSHIP LOCATION
EST DRIVE AVAILABLE | PAID PARKING | CERTIFIED PRE-OWNED | SERVICE CENTER
HOLIDAY HOURS | WEALTH ADVISORS ON-PREMISES | EMISSIONS TESTING | VALET
PARKING | PARKING GARAGE ENTRANCE | GUEST ENTRANCE | KID-FRIENDLY |

25. Confidential + Proprietary
PUT YOUR MARKETING
BACK TO WORK
Google My
Business eBook
Introduction to the
Surefire Cloud
Google Chromecast
Call: (888) 804-8685
Email: marketing@surefirelocal.com

26. Relevance
Distance
Prominence
Google’s Local Ranking Factors:

27. RELEVANCE

28. Is it Five Guys or Five Guys Burgers or Five Guys Burgers & Fries?

29. Is it Capital Grille or The Capital Grille?

30. DISTANCE

31. PROMINENCE

32. Which
would
you
choose?

34. Can you
afford to
lose 9% of
your
business?

49. ?

50. Intelligent
Systems

51. By 2020,
50%of searches
will be
voice search
comScore, 2016

52. “House of Lasagna at 334
Lexington Ave in New York is
the top rated restaurant for
lasagna near you.
Shall I confirm your reservation?”

53. The Future

57. MANUAL UPDATES

58. DATA AGGREGATORS

59. DIRECT CONNECTIONS =
CONTROL
MATCH & LOCK

62. THANK YOU
Rev Ciancio
Director, Partner Marketing
@revciancio

63. PUT YOUR MARKETING
BACK TO WORK
Introduction to the
Surefire Cloud
Google Chromecast
Call: (888) 804-8685
Email: marketing@surefirelocal.com
Google My
Business eBook

64. Hardworking marketing
for hardworking people
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal