Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business. With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search. During this training, you'll learn how to optimize and leverage your Google My Business listing, including: - How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps. - Details on Google's recent updates to service area and how to make sure your listing is set up correctly - Why you absolutely want to take advantage of the Services List feature in Google My Business - And more best practices to increase your search visibility on Google

1. Google My Business
Workshop & Summer
2019 Updates

2. 2SurefireLocal.com
Est. July 2011 in Tysons, Virginia
Specialized in Home Services vertical
1500+ customers and 2500+ locations
Named one of Inc. 5000’s Fastest Growing Private
Companies 5 straight years
One of 50 companies in North America with dedicated
Google team as a Premier Partner; Yext Strategic Partner,
Yelp Channel Partner
5-time honoree
We Are Surefire Local

3. 3SurefireLocal.com
Is to make you successful in your business
with the best all-in-one marketing platform
that puts you in the driver seat to control
your online business presence.
Our Mission

4. 4SurefireLocal.com
You will receive a recording of this webinar. Please
check your spam folder for emails from
Surefirelocal.com
You can reach our team at any point by emailing
marketing@surefirelocal.com or using the
questions/chat box
A Few Quick Reminders

5. 5SurefireLocal.com
Who wants to win today’s
Google Home Hub giveaway?

6. 6SurefireLocal.com 6SurefireLocal.com
Today’s Speaker
Gabriel Brunk
Digital Marketing Strategist
at Surefire Local

7. 7SurefireLocal.com 7SurefireLocal.com
Today’s training will cover:
● Brief overview of Google My
Business
● What you can do quickly, easily,
and see results
● Google My Business and your
online presence

8. 8SurefireLocal.com 8SurefireLocal.com
Google My
Business Overview

9. 9 9SurefireLocal.com
Google My Business allows you to control what
information a potential customer sees when they
search for your business on Google Search and Maps
www.google.com/business

10. 10 10SurefireLocal.com
First things first...
Yes, Google My Business is free.
No, your Google My Business listing does not
replace your business’s website.
Google My Business complements your
existing website by giving your business a
presence with a listing on Google, the most
popular search engine in the world.

11. 11 11SurefireLocal.com
Google My Business in Google Search Results

12. 12 12SurefireLocal.com
Google now provides more information about your business directly in
Google search results...instead of sending people to other sites

13. 13 13SurefireLocal.com
Google now provides more information about your business directly in
Google search results...instead of sending people to other sites

14. 14 14SurefireLocal.com
Google now provides more information about your business directly in
Google search results...instead of sending people to other sites

15. 15 15SurefireLocal.com
Google now provides more information about your business directly in
Google search results...instead of sending people to other sites

16. 16 16SurefireLocal.com
What this means is homeowners don’t have
to click to your website to learn what they
(immediately) need about your business.

17. 17 17SurefireLocal.com
Instead, Google will provide them just about
everything they want to know about you directly
in a search result

18. 18 18SurefireLocal.com
BUT Google has to get this information from
somewhere… AND
TRUST that the information is correct

19. 19 19SurefireLocal.com
Google My Business
Enter

20. 20 20SurefireLocal.com
Google My Business and Local Search
Local search results favor...
● the most relevant results for a given search
● businesses offering the most detailed and accurate information
● actively managed
Don’t leave anything to be guessed or assumed; make sure your listing communicates with
potential customers what your business does, where it is, and how they contact you about
your services.

21. 21 21SurefireLocal.com
56%
of local businesses
HAVE NOT CLAIMED
their Google My Business Listing

22. 22 22SurefireLocal.com
NAP
NAP (Name, Address, Phone Number) data has a significant impact on how well you
rank in local organic search results.
Consistent and accurate in…
● Information provided: Hours open, same location,
● Spelling: “&” vs “and”, “LLC” vs no LLC
● Formatting: 571.327.3391 vs (571) 327-3391

23. 23SurefireLocal.com 23SurefireLocal.com
Google My
Business Features

24. 24SurefireLocal.com
Geo Targeting with Service Areas

25. 25SurefireLocal.com
Geo Targeting with Service Areas

26. 26 26SurefireLocal.com
Set Up Your Service Area
● Radius (phased out)
● Counties
● Towns
● Zip codes

27. 27SurefireLocal.com
Geo Targeting with Service Areas
Target by zip
codes / cities.
Target by
radius

28. 28SurefireLocal.com
Adding a Services List

29. 29SurefireLocal.com
Adding a Services List
Organize services by
categories, and then
descriptions

30. 30SurefireLocal.com
Set Up Your Services List
Allows you to add a whole menu of
services you provide right within
Google My Business
Categorize your services, add
descriptions
Displays only on mobile

31. 31 31SurefireLocal.com
Set Up Your Services List
● Confirm services listed are
correct
● Define primary category
● Be wary of tools connected
to your GMB listing

32. 32SurefireLocal.com
Adding Photos & Videos

33. 33 33SurefireLocal.com
Businesses with
photos receive 35%
more clicks to their
website than
businesses that don’t
have photos

34. 34 34SurefireLocal.com
Google Posts in Google Search

35. 35 35SurefireLocal.com
Google Posts Now Appear in Map Listings

36. 36 36SurefireLocal.comSurefireLocal.com
1. Add Picture
2. Add Message
3. Add Link
4. Choose Button Type
Google Post

37. 37 37SurefireLocal.comSurefireLocal.com
Google Post

38. 38 38SurefireLocal.comSurefireLocal.com
● Get FREE views
● Important content, promotions,
events
Google Post

39. 39 39SurefireLocal.comSurefireLocal.com
Add Promo / Coupons!
Google Post’s Newest Features

40. 40 40SurefireLocal.comSurefireLocal.com
Call Now option!
Google Post’s Newest Features

41. 41 41SurefireLocal.comSurefireLocal.com
Add Video!
Google Post’s Newest Features

42. 42SurefireLocal.com
Messaging
Businesses can use the Google
My Business app to view
messages, respond to questions,
and quickly provide support to
your customers.
Messaging in Google My
Business has evolved over time
and changed

43. 43SurefireLocal.com 43SurefireLocal.com
Google My Business,
Powered by the
Surefire Local Platform

44. 44SurefireLocal.com
What is the Surefire Local Platform?
A single platform to manage your
online presence that can be accessed
anywhere, anytime.

45. 45SurefireLocal.com
With the Surefire Local platform, you’re able to schedule and
publish Google Posts with ease

46. 46SurefireLocal.com
With the Surefire Local platform, you’re able to schedule and
publish Google Posts with ease

47. 47SurefireLocal.com
Speed & User Experience
54% say that as the load
time for a brand’s
mobile site increases, so
does their frustration.
A one-second delay in
mobile load times can
impact conversion rates
by up to 20%.
www.thinkwithgoogle.com/feature/testmysite

48. 48SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...

49. 49SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...

50. 50SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...

51. 51SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...

52. 52SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...

53. 53SurefireLocal.com
Analyze performance and make informed decisions with up to the minute insights on
your website traffic, share of search for you and your competitors, and more...

54. 54SurefireLocal.com
Speed & Response Time
Respond quickly and route leads generated from your
online efforts and reply to them either with an automated
email or a customized and individualized email.

55. 55SurefireLocal.com
Add your business to 70+ online business listings instantly when you set up your business on the Surefire Local platform; make
changes and update your information to ensure your information is correct across all online channels

56. 56SurefireLocal.com
Share new promotions

57. 57SurefireLocal.com
Share new photos

58. 58SurefireLocal.com
Geo Targeting with GeoJuice
Publish content to your website
with location signals that get shared
across all your online business
listings and social media channels
Show Google and clients your full
service area, descriptions of your
team at work, and images of your
final results.

59. 59SurefireLocal.com
Geo Targeting with Online Advertising
Google Ads
Facebook
Ads
Bing
Ads
Google Local
Services
Yelp
Ads
Amazon Ads
We had to increase our hiring to keep up with
the increased leads we got from Surefire Local’s
digital marketing.
Brian Spicer
Spicer Roofing

60. 60SurefireLocal.com
Geo Targeting with Google Local Service Ads
Get found at the very top of
Google, ahead of traditional
Google Ads
Local Services ads helps
homeowners quickly and
easily discover, connect with,
and hire home services
contractors with complete
confidence.

61. 61SurefireLocal.com
EXCITING NEWS About Google Local Service Ads
Google just shared an exciting update about a national roll-out
of Google Local Services ads, starting on April 29.
What does this mean for you?
● There are NO MORE restrictions on regions! If you’re one
of the verticals listed to the right, you can get started with
Local Service Ads
● If you are one of THREE Google Guaranteed contractors in
a given zip code - your ad will appear in search.
● You have a great opportunity to get early access to Google
Local Service Ads by partnering with Surefire Local

62. 62 62SurefireLocal.com
Google My Business is the start to owning page 1 of Google...
… it’s not about rank anymore...it’s about dominating Google’s search result page
… filling your lead funnel is increasingly about off site vs on site
… Google My Business is a critical tool in your marketing toolbox; CLAIM IT!
… you need a business partner to help navigate the ever-changing digital channel

63. 63SurefireLocal.com
At the very top are Google
LSA Ads and Google Ads
Followed by Google Map
listings for local businesses
With organic search results
found at the bottom
The NEW
Google Search
Results

64. 64 64SurefireLocal.com
Local Businesses Have a Significant Advantage
Google said that local search on mobile devices is growing faster than mobile
search overall — 50 percent year over year. Partly in response, Google has been
regularly adding new features to the Knowledge Panel and Google My Business
(GMB).

65. 65SurefireLocal.com
an analysis of your
online presence &
recommendations
a 15 minute demo
of an all-in-one
marketing platform
Schedule a call with Surefire Local to get...
Want to learn more? Call/Email: 571-327-3391 | marketing@surefirelocal.com
1 2
Let’s meet on
Wednesday
Let’s meet on
Thursday
Let’s meet next
week

66. 66SurefireLocal.com
“Hey Google, who is the
winner to today’s Google
Home Hub giveaway?”

67. 67SurefireLocal.com
Such a pleasure to work with. The
knowledge and experience they have is
amazing.
We have worked with Surefire Local for
over 8 years. Our experience with their
team has been nothing less than
excellent!
SurefireLocal.com
marketing@surefirelocal.com
(571) 327-3391
Thank You!