Have you noticed Google is changing local search and giving a big advantage to local businesses? Local Service Ads (a pay-per-lead ad) can be found at the very top of Google to help homeowners find you right away. Join us online at our first-ever Google Local Service Ads webinar! Our in-house expert, Meg Robinson, will be walking through everything you need to know: the opt-in process, best practices to get started and optimize along the way, and common misconceptions. This webinar is FREE and you'll learn: - What Local Service Ads are & why they matter for you - The process of applying to Local Services Ads - Real world client results from 300+ Local Service Ad accounts launched this year - How to manage leads in the dashboard - What to do to dispute any "bad leads"

1. Google Local
Service Ads
Everything You Need to Know
to Dominate Local Search

2. 2SurefireLocal.com
Est. July 2011 in Tysons, Virginia
Specialized in Home Services vertical
1500+ customers and 2500+ locations
Named one of Inc. 5000’s Fastest Growing Private
Companies 5 straight years
One of 50 companies in North America with dedicated
Google team as a Premier Partner; Yext Strategic Partner,
Yelp Channel Partner
5-time honoree
We Are Surefire Local

3. 3SurefireLocal.com
Create the best all-in-one marketing
platform that our customers LOVE and
RELY on every day because it puts them in
the driver seat to control their online
business presence.
Our Mission

4. 4SurefireLocal.com
You will receive a recording of this webinar. Please
check your spam folder for emails from
Surefirelocal.com
You can reach our team at any point by emailing
marketing@surefirelocal.com or using the
questions/chat box
A Few Quick Reminders

5. 5SurefireLocal.com
We’re giving away 2
Google Home Mini smart
devices today!

6. 6SurefireLocal.com 6SurefireLocal.com
Today’s Speaker
Meg Robinson
Director of Advertising

7. 7SurefireLocal.com 7SurefireLocal.co
m
What are Google
Local Service Ads

8. 8SurefireLocal.com
How do businesses get onto Google?
Google My Business
● Free product
● Limited features
● Offers a presence
on maps
Google Ads
● Paid platform
● Promoted listings
● Any business can
join
Google Local Service
Ads
● Paid platform
● PPL (Pay Per Lead)
● Only verified
businesses
NEW!
Organic Search
● Free product
● Very competitive
● Takes time to gain
visibility

9. 9
Local Service Ads
Have Changed
Google Search
Search Ads
Google Ads
Local SEO
Directory Listings, Online Reviews
Organic SEO
Website, SEO, Content
BEFORE

10. 10
Search Ads
Google Ads
Local Service Ads
Google LSAs
Organic SEO /
Paid Local
Directory Listings,
Online Reviews,
Website, SEO, Content
Local Service Ads
Have Changed
Google Search
NOW ON
DESKTOP

11. At the very top are
Google LSA Ads and
Google Ads
Followed by Google
Map listings for local
businesses
With organic search
results found at the
bottom
NOW ON
MOBILE
Local Service Ads
Have Changed
Google Search

12. “Hey, Alexa Siri Google… I need a plumber”
VOICE SEARCH IS GROWING
And Google responds with
Google Guaranteed providers
first in spoken results.NOW ON
VOICE
Local Service Ads
Have Changed
Google Search

13. 13SurefireLocal.com 13SurefireLocal.co
m
Why Should You
Participate?

14. 14SurefireLocal.com
Why Is Google Guaranteed Valuable?
INSTANT RESULTS
Compare professionals at
a glance, connecting with
the ones you choose.
EASE AND CONVENIENCE
Everything you need to
hire a professional is
organized in one place.
TRUST
Pros are prescreened, backed
by the Google guarantee and
real customer reviews.
Local Services ads help consumers quickly and easily discover,
connect with, and hire service professionals with complete
confidence.

15. 15SurefireLocal.com
What’s in it for
service providers?

16. 16SurefireLocal.com 16SurefireLocal.co
m
What Does it Take
to Get Started?

17. 17SurefireLocal.com
Becoming a Google Guaranteed Service Provider
5
Requestreview
s
To
go
live,you
need
atleastone
custom
er
review
4
Pass
a
background
check
Depending
on
yourtype
ofbusiness,you
subm
itbusiness
entity,ow
ner,field
w
orker
data
3
Subm
itlicense
and
insurance
Google
has
a
team
ofreview
ers
w
ho
look
at
yourdocum
ents
and
approve
orfailthem
Create
yourprofile
Google
requires
a
lotofbackground
inform
ation
aboutyourbusiness
sim
ply
to
create
yourads
dashboard.
21
Are
GLSA
available
in
yourregion
N
otallservice
types
are
available
in
every
region.

18. 18SurefireLocal.com
What Your Ads Say About Your Business

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m
How Do I Manage
Leads?

20. 20SurefireLocal.com
Your Leads Dashboard

21. 21SurefireLocal.com
See full lead
information - even
listen to the call - and
track results

22. 22SurefireLocal.com
Pay for 1 lead, even if
they call multiple
times

23. 23SurefireLocal.com
How is Ranking Decided for Local Service Ads?
ProximityRelevanceResponsivenessRatings

24. 24SurefireLocal.com
Roofing Contractor Case Study Completed 16 appointments in first month.
Cost per lead: $32 | Cost per Appointment: $44
Roof Repair /
Inspection
Roofing
Installations7 4 Gutter
Installation4 Unknown
1

25. 25SurefireLocal.com 25SurefireLocal.co
m
What’s Your
Strategy?

26. 26SurefireLocal.com
Google Ads... Local Service Ads… Both!

27. 27SurefireLocal.com
Google LSA Verticals Are Going Nationwide!
● Appliance repair
● Carpet Cleaning
● Electrician
● Garage Door
● House Cleaning
● HVAC
● Lawn Care
● Locksmith
● Moving Company
● Pest Control
● Plumber
● Roofing
● Water Damage Restoration
● Window Cleaning

28. 28SurefireLocal.com
Surefire Local Knows Google Local Services
Ongoing tips for
improving your visibility
based on Google
recommendations
Relationships with
background check
companies to facilitate
process
Close relationship with
Google team to expedite
processes
Over 700 Google Local
Service accounts under
management for Roofing,
HVAC, Windows,
Plumbing and more

29. 29SurefireLocal.com
Let’s talk Friday
Let’s talk Monday
Let’s talk next week
Get a Google Local Service Ads & Google Ads Consult with
Surefire Local
or call / email now!
571-327-3391
marketing@surefirelocal.com

30. 30SurefireLocal.com
“Hey Google, who are today’s
lucky winners of the Google
Home Minis?”

31. 31SurefireLocal.com
Such a pleasure to work with. The
knowledge and experience they have is
amazing.
We have worked with Surefire Local for
over 8 years. Our experience with their
team has been nothing less than
excellent!
SurefireLocal.com
marketing@surefirelocal.com
(571) 327-3391
Thank You!