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Google My Business Workshop

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Explore how local businesses are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps. You'll get hands-on training with all of the latest Google My Business features, including how you can:

-Control what information people see when they search for your business online
-Read & respond to reviews and share photos that represent your quality work
-View insights on how customers find your business online - from search keywords to devices used
-Publish relevant content using Posts & engage in real-time with people who are searching for your business on Google

Published in: Marketing
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Google My Business Workshop

  1. 1. Ultimate Google My Business Workshop Gabriel Brunk Digital Marketing Strategist Surefire Local
  2. 2. 2 Industry Leader | #1 Local Marketing Platform
  3. 3. 3SurefireLocal.com A Few Quick Reminders You will receive a recording of this webinar. Please check your spam folder for emails from Surefirelocal.com. You can ask questions at any point by using the questions/chat box or emailing marketing@surefirelocal.com
  4. 4. 4SurefireLocal.com Who wants to win today’s Google Home Hub giveaway?
  5. 5. 5 Gabriel Brunk Digital Marketing Strategist Surefire Local
  6. 6. 6SurefireLocal.com Today’s training will cover: ● Brief overview of Google My Business ● What you can do quickly, easily, and see results ● Google My Business and your online presence
  7. 7. 7SurefireLocal.com Google My Business Overview
  8. 8. 8 8SurefireLocal.com Google My Business allows you to control what information a potential customer sees when they search for your business on Google Search and Maps www.google.com/business
  9. 9. 9 9SurefireLocal.com First things first... Yes, Google My Business is free. No, your Google My Business listing does not replace your business’s website. Google My Business complements your existing website by giving your business a presence with a listing on Google, the most popular search engine in the world.
  10. 10. 10 10SurefireLocal.com Google My Business in Google Search Results
  11. 11. 11 11SurefireLocal.com Google My Business in Google Search Results
  12. 12. 12 12SurefireLocal.com Google now provides more information about your business directly in Google search results...instead of sending people to other sites
  13. 13. 13 13SurefireLocal.com Google now provides more information about your business directly in Google search results...instead of sending people to other sites
  14. 14. 14 14SurefireLocal.com Google now provides more information about your business directly in Google search results...instead of sending people to other sites
  15. 15. 15 15SurefireLocal.com Google now provides more information about your business directly in Google search results...instead of sending people to other sites
  16. 16. 16 16SurefireLocal.com What this means is homeowners don’t have to click to your website to learn what they (immediately) need about your business.
  17. 17. 17 17SurefireLocal.com Instead, Google will provide them just about everything they want to know about you directly in a search result
  18. 18. 18 18SurefireLocal.com BUT Google has to get this information from somewhere… AND TRUST that the information is correct
  19. 19. 19 19SurefireLocal.com Google My Business Enter
  20. 20. 20 20SurefireLocal.com Google My Business and Local Search Local search results favor... ● the most relevant results for a given search ● businesses offering the most detailed and accurate information ● actively managed Don’t leave anything to be guessed or assumed; make sure your listing communicates with potential customers what your business does, where it is, and how they contact you about your services.
  21. 21. 21 21SurefireLocal.com 56% of local businesses HAVE NOT CLAIMED their Google My Business Listing
  22. 22. 22 22SurefireLocal.com NAP NAP (Name, Address, Phone Number) data has a significant impact on how well you rank in local organic search results. Consistent and accurate in… ● Information provided: Hours open, same location, ● Spelling: “&” vs “and”, “LLC” vs no LLC ● Formatting: 571.327.3391 vs (571) 327-3391
  23. 23. 23SurefireLocal.com Google My Business Features
  24. 24. 24SurefireLocal.com Geo Targeting with Service Areas
  25. 25. 25SurefireLocal.com Geo Targeting with Service Areas
  26. 26. 26 26SurefireLocal.com Set Up Your Service Area ● Radius (phased out) ● Counties ● Towns ● Zip codes
  27. 27. 27SurefireLocal.com Geo Targeting with Service Areas Target by zip codes / cities. Target by radius
  28. 28. 28SurefireLocal.com Adding a Services List
  29. 29. 29SurefireLocal.com Adding a Services List Organize services by categories, and then descriptions
  30. 30. 30SurefireLocal.com Set Up Your Services List Allows you to add a whole menu of services you provide right within Google My Business Categorize your services, add descriptions Displays only on mobile
  31. 31. 31 31SurefireLocal.com Set Up Your Services List ● Confirm services listed are correct ● Define primary category ● Be wary of tools connected to your GMB listing
  32. 32. 32SurefireLocal.com Adding Photos & Videos
  33. 33. 33 33SurefireLocal.com Businesses with photos receive 35% more clicks to their website than businesses that don’t have photos
  34. 34. 34 34SurefireLocal.com Google Posts in Google Search
  35. 35. 35 35SurefireLocal.com Google Posts Now Appear in Map Listings
  36. 36. 36 36SurefireLocal.comSurefireLocal.com 1. Add Picture 2. Add Message 3. Add Link 4. Choose Button Type Google Post
  37. 37. 37 37SurefireLocal.comSurefireLocal.com Google Post
  38. 38. 38 38SurefireLocal.comSurefireLocal.com ● Get FREE views ● Important content, promotions, events Google Post
  39. 39. 39 39SurefireLocal.comSurefireLocal.com Add Promo / Coupons! Google Post’s Newest Features
  40. 40. 40 40SurefireLocal.comSurefireLocal.com Call Now option! Google Post’s Newest Features
  41. 41. 41 41SurefireLocal.comSurefireLocal.com Add Video! Google Post’s Newest Features
  42. 42. 42SurefireLocal.com Messaging Businesses can use the Google My Business app to view messages, respond to questions, and quickly provide support to your customers. Messaging in Google My Business has evolved over time and changed
  43. 43. 43SurefireLocal.com Google My Business, Powered by the Surefire Local Platform
  44. 44. 44SurefireLocal.com What is the Surefire Local Platform? A single platform to manage your online presence that can be accessed anywhere, anytime.
  45. 45. 45SurefireLocal.com With the Surefire Local platform, you’re able to schedule and publish Google Posts with ease
  46. 46. 46SurefireLocal.com With the Surefire Local platform, you’re able to schedule and publish Google Posts with ease
  47. 47. 47SurefireLocal.com Analyze performance and make informed decisions with up to the minute insights on your website traffic, share of search for you and your competitors, and more...
  48. 48. 48SurefireLocal.com Analyze performance and make informed decisions with up to the minute insights on your website traffic, share of search for you and your competitors, and more...
  49. 49. 49SurefireLocal.com Analyze performance and make informed decisions with up to the minute insights on your website traffic, share of search for you and your competitors, and more...
  50. 50. 50SurefireLocal.com Analyze performance and make informed decisions with up to the minute insights on your website traffic, share of search for you and your competitors, and more...
  51. 51. 51SurefireLocal.com Analyze performance and make informed decisions with up to the minute insights on your website traffic, share of search for you and your competitors, and more...
  52. 52. 52SurefireLocal.com Analyze performance and make informed decisions with up to the minute insights on your website traffic, share of search for you and your competitors, and more...
  53. 53. 53SurefireLocal.com Speed & Response Time Respond quickly and route leads generated from your online efforts and reply to them either with an automated email or a customized and individualized email.
  54. 54. 54SurefireLocal.com Add your business to 70+ online business listings instantly when you set up your business on the Surefire Local platform; make changes and update your information to ensure your information is correct across all online channels
  55. 55. 55SurefireLocal.com Share new promotions
  56. 56. 56SurefireLocal.com Share new photos
  57. 57. 57 57SurefireLocal.com Google My Business is the start to owning page 1 of Google... … it’s not about rank anymore...it’s about dominating Google’s search result page … filling your lead funnel is increasingly about off site vs on site … Google My Business is a critical tool in your marketing toolbox; CLAIM IT! … you need a business partner to help navigate the ever-changing digital channel
  58. 58. 58 58SurefireLocal.com Local Businesses Have a Significant Advantage Google said that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB).
  59. 59. 59SurefireLocal.com an analysis of your online presence & recommendations a 15 minute demo of an all-in-one marketing platform Schedule a call with Surefire Local to get... Want to learn more? Call/Email: 571-327-3391 | marketing@surefirelocal.com 1 2 Let’s meet on Wednesday Let’s meet on Thursday Let’s meet next week
  60. 60. 60SurefireLocal.com “Hey Google, who is the winner to today’s Google Home Hub giveaway?”
  61. 61. 61SurefireLocal.com Such a pleasure to work with. The knowledge and experience they have is amazing. We have worked with Surefire Local for over 8 years. Our experience with their team has been nothing less than excellent! SurefireLocal.com marketing@surefirelocal.com (571) 327-3391 Thank You!

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