In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights important aspects of launching an automotive loyalty program and how it can deliver great results for a brand.

1. Importance of Loyalty
in the Automotive
Segment
WEBINAR
Dibyo Ghosh
Director of Sales
@Zinrelo

2. • According to Deloitte’s recent Digital Divide study
^ Bodyshopbusiness.com
Why Consider a Loyalty Program?
3rd most digitally
influenced purchase!
• 95% of vehicle owners
use digital as a source
of information
• 25% of automotive
searches are related to
parts, service, and
maintenance
Data is the
new oil!
• Customer profiling
• Buying & non-
purchase behavior
• Zero & first-party
data
Margin driver
• The second-largest
expense for a vehicle
is auto parts!
• A repair can generate
gross profit margins of
20-40%
Omnichannel
customer engagement
• It’s no more about
the car purchase
alone!
• Personalization is the
key

3. 13 Years old | Headquartered – Silicon Valley, CA
2,000+ Global Customers | 100M+ Loyalty Members
Transactional
Loyalty
Emotional
Loyalty
Social
Loyalty
Behavioral
Loyalty
Advocacy
Loyalty
Engagement
Loyalty
Zinrelo helps unlock different flavors of loyalty
Ranked #1 Loyalty Software
by G2
Top Customer Data Platform
Provider 2022 by MarTech Outlook
Ranked as the Top
Performer by Source Forge
A modern-day, loyalty rewards platform that maximizes repeat sales and per-customer revenue
through 360-degree customer engagement, data sciences, and machine learning

4. STRATEGY CONSULTATION
- continuous improvement -
• Analysis w/ Actionable Insights
• Performance Monitoring &
Optimization
• Customer Segmentation &
Personalization
• Best Practices & Proven Strategies
Zinrelo’s 3Key Ingredients for a World-Class Loyalty Program
TECHNOLOGY PLATFORM
- table stakes! -
• Features & Functionality
• Omni Channel Customer Experience
• Architecture & Integration
• Customizability & Scalability
• Security
DATA ANALYTICS
- contextual decision making -
▪ Initial Discovery
▪ Data Driven Program Design
▪ Financial Modeling
▪ Metrics & KPI Benchmarking
▪ Launch Plan

5. Transactional
Behavioral
Social Emotional
Advocacy
Engagement
Fostering Brand Loyalty, Engagement & Relationships
Online | In Store | In App | Phone and
Email Orders | 3rd Party Purchases
Add Vehicle Info | “My Garage” |
Specific Category/SKUs | Bonus for
Purchases > $250 |
Facebook | Twitter | Pinterest |
TikTok | Instagram | YouTube
Profile Completion | Birthday & Anniversary | Email & SMS
Signup | Surveys & Feedback | Gamification
Referrals | Reviews | Customer
Videos & Testimonials | Share a
Photo | UGC
Surprise & Delight | Experiential &
Exclusivity | Chartable Donations

6. Features that Matter
Auto Specific
Loyalty
Personalization Omni Channel
Engagement
Data Sciences
Approach
Rewards &
Tiers
White-Glove
Service
• Add Vehicle
Information
• Service Details
• “My Garage”
• Unlimited Member
Attributes
• Customer
Segmentation &
Targeting
• Loyalty Campaigns
• Seamless CX across
all channels
• Emails, SMS, Push, In-
App
• Cross Channel Loyalty
• Program Design
Recommendations
• Financial Modelling
• Custom Reports
• Loyalty tiers
• Unlimited & Custom
Rewards
• Dedicated Account
Team
• Quarterly Business
Reviews
• Best Practices and
Recommendations

7. Website
Parts, Dealers,
Service, OEMs,
Distributors
Mobile App
Point-of Sale
Receipts
Phone Orders
Call Centre
Comprehensive Loyalty Platform

8. Benefits Realization with Zinrelo!
80%
Increase In
Repeat Sales
2.4X
Revenue Per
Member
50%
Higher Profitability
Per Member
14x
Better Customer
Retention
60%
Increase in
Conversion
20%
Higher Average
Order Value
Zero & First Party Data
Customer Acquisition
Referrals & UGC
Upselling & Cross Selling
“Earned Media”
Social Media Visibility

9. Strong Integrations

10. Client Showcase – Automotive Loyalty
Customized Rewards For The Automotive Industry

11. Tailored Tier Based Benefits for Automotive Customers
Client Showcase

12. Bill Lindsay
President at Stage 3 Motorsports
“Zinrelo’s structured approach to
creating engagement with our
customers was fantastic. The results we
have witnessed are astounding.”
26%
Increase in
Customer
Retention
21%
Increase in
Repeat Purchase
Revenue in 3
Months!
Zinrelo Success Stories

13. Alex German
Marketing Manager at German-Bliss Equipment
“We love Zinrelo’s structured approach to
creating an optimized loyalty program. We
were able to increase the number of repeat
purchasers significantly.”
Zinrelo Success Stories
87%
Increase in
Customer
Retention
85%
Increase in
Repeat
Purchase
Revenue
Parts Advantage Rewards System

14. Sandy Crespo-Mossi
Operations Manager at Oracle Lighting
“Our customers are more loyal because we can engage
with them better through the Loyalty Rewards Program.
Every part of the loyalty program was designed carefully
to achieve maximum results. The loyalty program has
helped us boost our repeat purchase revenues by 154%.”
Zinrelo Success Stories
71%
Increase in
Customer
Retention
154%
Increase in
Repeat
Purchase
Revenue

15. Trusted By Automotive Brands
and many more…

16. Ask Away!