The document discusses the concept of color from different perspectives. It explains that color is a form of power, vision, emotion, and information. It then discusses how personal color choices may be influenced by emotion, personality, culture, and energy levels. The document outlines the role of colors in different sectors such as food, art, nature, workplaces and homes. It also covers color theory terms like hue, value, intensity and color schemes. Finally, it discusses color psychology and seasonal/event colors.
2. WHAT IS COLOR IN GENERAL?
• Color is a POWER, because it holds
energy.
• Color is VISION, because it is visible
through light.
• Color is an EMOTION, because it
holds mood of a person.
• Color is a MAJOR ELEMENT,
because it gives life to a thing or a
surface.
• Color is a SOURCE OF
INFORMATION, because it gives
knowledge about things.
3. PERSONAL COLORS
• What are PERSONAL COLORS?
Color choice depends on -
1. EMOTION : My Maternal Grandmother or Nani used to love red.
2. MYTH : Pink color is meant for girls only.
3. NATURE OF THE PERSON : My personality is bold so I like maroon.
4. SIGNIFICANCE : Yellow is a spiritual color.
5. ENERGY : Blue relaxes me (as my mind is always over occupied).
6. PEER PRESSURE : Pastel shades (trend these days).
12. COLOR THEORY
IMPORTANT TERMS-
1. HUE : it is a pure color.
2. VALUE : it is the lightness or darkness of a color.
3. INTENSITY : it is the brightness or dullness of the color.
4. COLOR WHEEL : it is a wheel which shows the relationship od colors.
5. TINT : A new color made with more of white to the hue.
6. TONE : A new color formed by adding grey color to the hue .
7. SHADE : A new color formed by adding black to the hue
17. COLOR WHEEL
• PRIMARY COLORS (LEVEL – 1) are BASIC COLORS.
• SECONDARY COLORS (LEVEL -2) are made of 2 BASIC COlORS.
• TERTIARY COLORS (LEVEL- 3) are made out of 1 BASIC and 1
SECONDARY COLOR.
18. PRIMARY COLORS :
RED – YELLOW – BLUE
SECONDARY COLORS :
ORANGE – GREEN – PURPLE
TERITARY COLORS :
1. REDDISH ORANGE - YELLOWISH
ORANGE
2. REDDISH PURPLE - BLUISH PURPLE
3. BLUISH GREEN - YELLOWISH GREEN
19. COLOR PSYCHOLOGY
• Colors and their meanings.
• Color impacts
• Cultural Color Rules eg : white is
worn in funeral.
24. PASTEL COLORS
A pastel colour is any colour that has enough white mixed into it to look pale and
soft personality. The most common pale colours we've seen this year are soft
pink, light azure, creamy mint, and whimsy yellow.
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27. SEASONAL COLOURS
• Seasonal colors are hues that mirror the shades
seen in the four seasons of nature.
• Each season has its own set of
traditional colors that are typically associated with.