BASIC DESIGN - CLASS 3

4. HOW YOU PERCEIVE COLOR *

5. LIGHT: THE VISIBLE SPECTRUM *

6. LIGHT: THE VISIBLE SPECTRUM *

7. EFFECT OF COLORS *
•Colours affect us in numerous ways,
both mentally and physically. A strong
red color has been shown to raise the
blood pressure, while a blue color has
a calming effect.
•Being able to use colors consciously
and harmoniously can help you
create more effect designs that
communicate your message and be
more user friendly

8. THE COLOR RED *

9. THE COLOR RED *
 Stimulates a faster heartbeat and
breathing.
 Symbolizes love
 Red clothing gets noticed and
makes the wearer appear heavier.
 Attract attention.
 Alert
 Red making your heart race since
it’s linked with fire trucks and
ambulances (in other words, alarm)

10. THE COLOR RED *

11. THE COLOR ORANGE *

12. THE COLOR ORANGE *

13. THE COLOR YELLOW *

14. THE COLOR YELLOW *
 Considered an optimistic color
 People lose their tempers more
often in yellow rooms
 Difficult color for the eye to take in
 Enhances concentration
 Speeds metabolism

15. THE COLOR YELLOW *

16. THE COLOR GREEN *

17. THE COLOR GREEN *
 Symbolizes nature
 Easiest color on the eye
 Calming
 Refreshing
 Relaxes MOOD

18. THE COLOR GREEN *

19. THE COLOR BLUE *

20. THE COLOR BLUE *

21. THE COLOR BLUE *

22. THE COLOR PURPLE *

23. THE COLOR PURPLE *

24. THE COLOR PURPLE *

25. THE COLOR PINK *

26. THE COLOR PINK *

27. THE COLOR PINK *

28. THE COLOR WHITE *

29. THE COLOR WHITE *

30. THE COLOR WHITE *

31. THE COLOR GREY *

32. THE COLOR GREY *

33. THE COLOR GREY *

34. THE COLOR BLACK *

35. THE COLOR BLACK *

36. ORGANIZING COLORS *
The color wheel is a way to
visualize and organize the entire
color spectrum of light. The ends
of the spectrum are bent around
a circle to form a color wheel.

37. THE COLOR WHEEL *
The color wheel (sometimes called a color
circle) is a handy tool often used by artists
and interior decorators as a visual aid in
understanding the relationship between
colors. It was developed in 1666 by
Sir Isaac Newton.
The color wheel is a circular chart
divided into 12 sections with each
sector showing a different color. It is
made up of three different types of
colors – Primary, Secondary, & Tertiary.

38. THE COLOR TYPES *
RED YELLOW BLUE ORANGE GREEN VIOLET RV RO YO YG GB BV

41. WHAT IS COLOR THEORY *
 Color theory is sometimes referred to as the ART and SCIENCE
of COLOR and encompasses many different aspects of how
we interact with color.
 Color theory explains how humans perceive color, how colors
mix, match or clash, the subliminal messages color
communicates, and the methods used to replicate color.
 Colors are just as important as the content of your presentation.
The chosen colors will, if used right and consistently, help
enhance your message.

42. THE COLOR TYPES *

43. ADDITIVE COLOR THEORY *
ADDITIVE COLOUR! MIXING
 THE ADDITIVE (LIGHT) THEORY DEALS
WITH RADIATED AND FILTERED LIGHT.
 COLOR VISION IN HUMANS IS BASED
ON THE ADDITIVE COLOR THEORY.
THIS THEORY STATES THAT ALL
PERCEIVABLE COLORS CAN BE MADE
BY MIXING DIFFERENT AMOUNTS OF
RED, GREEN, AND BLUE LIGHT,
THE PRIMARY COLORS OF THE
ADDITIVE COLOR SYSTEM.
R G B

44. SUBTRACTIVE COLOR THEORY *
SUBTRACTIVE COLOUR! MIXING
 THE SUBTRACTIVE (PIGMENT) THEORY DEALS
WITH HOW WHITE LIGHT IS ABSORBED AND
REFLECTED OFF OF COLORED SURFACES.
 ANY COLOR YOU SEE ON A PHYSICAL SURFACE
(PAPER, SIGNAGE, PACKAGING, ETC.) USES
THE SUBTRACTIVE COLOR MIXING MODEL.
MOST PEOPLE ARE MORE FAMILIAR WITH THIS
COLOR MODEL BECAUSE IT’S WHAT WE
LEARNED IN KINDERGARTEN WHEN MIXING
FINGER PAINTS. IN THIS CASE.
 “SUBTRACTIVE” SIMPLY REFERS TO THE FACT
THAT YOU SUBTRACT THE LIGHT FROM THE
PAPER BY ADDING MORE COLOR.
CMYK

45. THE COLOR TYPES *
COOL COLORS: Colors such as blue,
green and light purple have the
ability to calm and soothe. Cool
colors remind us of water and sky.
Cool colors look as though they
move away.
WARM COLORS: Colors such as
orange, red, yellow tend to make you
think of sunlight and heat. Warm
colors look as though they come
closer.
NEUTRAL COLORS: Neutral usually
means without color. Soft hues,
such as beige, khaki, and rain-
cloud gray, create a calming
atmosphere.

46. COLOR HARMONY *
COLOR HARMONY IS THE RELATIONSHIP OF COLORS THAT WORK
WELL TOGETHER.
A HARMONY CAN BE BASIC HAVING ONLY ONE COLOR WITH
SEVERAL SHADES (MONOCHROMATIC) OR TWO COLORS THAT
COMPLEMENT ONE ANOTHER, OR IT CAN BE A MORE ADVANCED
RELATIONSHIP INVOLVING A COMBINATION OF MULTIPLE COLORS.
THERE ARE MANY IDEAS FOR ACHIEVING HARMONY IN OUR
COLOR PALETTES. THESE HARMONIES ARE BASED ON THE COLOR
WHEEL
FOLLOWING ARE SOME ILLUSTRATIONS AND DESCRIPTIONS
INTRODUCING SOME OF THE MORE POPULAR COLOR HARMONIES.

47. A HUE REFERS TO THE DOMINANT COLOR FAMILY OF
THE SPECIFIC COLOR WE'RE LOOKING AT. WHITE,
BLACK AND GREY ARE NEVER REFERRED TO AS A
HUE.
HUE REFERS TO THE ORIGIN OF THE COLOR WE SEE.
THINK OF THE HUE AS ONE OF THE SIX PRIMARY AND
SECONDARY COLORS.
 IN OTHER WORDS, THE UNDERLYING BASE COLOR OF
THE MIXTURE YOU'RE LOOKING AT IS EITHER YELLOW,
ORANGE, RED, VIOLET, BLUE OR GREEN.
COLOR HARMONY *
HUE

48.  "THE QUALITY BY WHICH WE DISTINGUISH
A LIGHT COLOR FROM A DARK ONE."
- ALBERT HENRY MUNSELL
A COLOUR NOTATION 1905
 THIS IS THE LIGHTNESS OR DARKNESS OF
A COLOR. A COLOR’S VALUE CHANGES
WHEN WHITE OR BLACK IS ADDED. ADDING
WHITE CREATES A “TINT” OF THAT COLOR
AND ADDING BLACK CREATES A “SHADE”.
VALUE
COLOR HARMONY *

49. VALUE IS THE RELATIVE LIGHTNESS OR DARKNESS OF A COLOR
COLOR HARMONY *

50. IF A COLOR IS MADE
LIGHTER BY ADDING
WHITE, THE RESULT IS
CALLED A TINT
TINT TONE SHADE
COLOR HARMONY *
IF A COLOR IS MADE
SMOOTHER BY ADDING
GREY, THE RESULT IS
CALLED A TONE
IF A COLOR IS MADE
DARKER BY ADDING
BLACK, THE RESULT IS
CALLED A SHADE

51. MONOCHROMATIC
COLOR HARMONY *

52. COMPLEMENTARY
COLOR HARMONY *

53. SPLIT-COMPLEMENTARY
COLOR HARMONY *

54. ANALOGOUS
COLOR HARMONY *

55. TRIADIC
COLOR HARMONY *