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Introduction To Group Members: 
Presented By:- 
1. Komal Maheshwari 
2. Aarti Sharma 
3. Vishal Mehta 
4. Don 
5. Dharak M...
Importance Of COLORS 
 Color plays a vitally important role in the world in 
which we live. 
 Color can sway thinking, c...
Effectiveness of COLORS in marketplace 
It is a vital key in communicating positive, 
enticing and irresistible image for...
Psychological Impact of COLORS 
Four Psychological primary colors: 
 Blue 
 Red 
 Green 
 Yellow 
They relate respecti...
Psychological Impact of COLORS 
 Use of specific colors. 
 Colors can make clue to identifying objects. 
 Colors coding...
Psychological Impact of COLORS 
Green- “fertile thinking "mince creativity 
Color and light have medical, therapeutic im...
Significance of RED COLOR 
Courage & Confidence 
Action & Passion 
Energy & Speed 
Driven & Determined 
Aggression & ...
Significance of BLUE COLOR 
Predictable & Weak 
 Unforgiving & Frigid 
 Lack of emotions 
 Aloofness 
Loyalty & Trust...
Significance of YELLOW COLOR 
Impatient & Impulsive 
Depression & Fear 
Critical & Judgemental 
 Anxiety & suicide 
C...
Significance of GREEN COLOR 
Possessive & Materialistic 
Selfish & Greedy 
Boredom & Stagnation 
Indifferent & Over-ca...
The power of COLORS in 
learning environment 
We learn to communicate through color before our language skills are 
devel...
How do COLORS affect the purchases
Influence of COLORS Over Big Brands
Can you imagine life without 
COLORS 
???
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
Business communication importance of color
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Business communication importance of color

how color affect in our life...

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Business communication importance of color

  1. 1. Introduction To Group Members: Presented By:- 1. Komal Maheshwari 2. Aarti Sharma 3. Vishal Mehta 4. Don 5. Dharak Modi 6. Sunil Patel 7. Devang
  2. 2. Importance Of COLORS  Color plays a vitally important role in the world in which we live.  Color can sway thinking, change actions and cause reactions.  Tied to religious, cultural, political and social influences.
  3. 3. Effectiveness of COLORS in marketplace It is a vital key in communicating positive, enticing and irresistible image for a product.  It is often called as ”SILENT SALES PERSON” Color must immediately attract the consumer’s eye.
  4. 4. Psychological Impact of COLORS Four Psychological primary colors:  Blue  Red  Green  Yellow They relate respectively to the body, the mind, the emotions and the essential balance between these four colors.
  5. 5. Psychological Impact of COLORS  Use of specific colors.  Colors can make clue to identifying objects.  Colors coding.  Colors overlay.  Use of black and white color.  Careful use of bold color such as Orange and Red.  Use of Brown, Black and Grey color.
  6. 6. Psychological Impact of COLORS Green- “fertile thinking "mince creativity Color and light have medical, therapeutic implications, hence the use of phototherapy units of blue lights to treat newborns with jaundice, or the use of white light to treat patients with depression because of “winter blues”. Research shows that an occasional bold stroke of red or orange attracts the learner’s attention to details. Both red and orange are useful for alerting children to specific points of knowledge or new concepts.
  7. 7. Significance of RED COLOR Courage & Confidence Action & Passion Energy & Speed Driven & Determined Aggression & Anger  Overbearing & Tiring  Violent & Brutal  Rebellious & obstinate
  8. 8. Significance of BLUE COLOR Predictable & Weak  Unforgiving & Frigid  Lack of emotions  Aloofness Loyalty & Trust Caring & Concerned Reliability & Responsibility Calm & Peace
  9. 9. Significance of YELLOW COLOR Impatient & Impulsive Depression & Fear Critical & Judgemental  Anxiety & suicide Cheerful & Happy Confidence & Creativity Wisdom & Logic Optimism & Emotional
  10. 10. Significance of GREEN COLOR Possessive & Materialistic Selfish & Greedy Boredom & Stagnation Indifferent & Over-cautious Nature lover & family oriented Growth &Vitality Renewal & Restoration Adaptable & Flexible
  11. 11. The power of COLORS in learning environment We learn to communicate through color before our language skills are developed. Color adds tremendous meaning to communication as it vitalizes the message, delivering an instant impression.
  12. 12. How do COLORS affect the purchases
  13. 13. Influence of COLORS Over Big Brands
  14. 14. Can you imagine life without COLORS ???

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  • ghulammuhammad737001

    Mar. 28, 2015
  • RaviPrakash269

    Aug. 18, 2016

how color affect in our life...

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