How color affects communication

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How color affects communication

  1. 1. “How Color AffectsCommunication”
  2. 2.  COLOR is the element of art that is producedwhen light, striking an object, is reflected back tothe eye. COLOR is the important communication tool invisual communicationWhat is Visual communicationCOLORS
  3. 3.  Simplicity , clarity and consistencyColor combinationColor combinationColor combinationColor combinationColor combinationColor combinationColor Combination
  4. 4. Color Contrast/Backgrounds Backgrounds are very important in visualcommunicationPOOR VISIBILITYEffective color contrast
  5. 5. Color Symbolism COLOR associations is a very important factorin visual communication. COLOR symbolism can vary dramaticallybetween cultures.
  6. 6. For exampleIn certain eastern cultures "RED" may beconsidered as a positive color and on theother hand in Western cultures the sameCOLOR may suggest danger
  7. 7. COLOR PSYCHOLOGY IN BRANDINGAND MARKETINGKFCRED : FAST , INCREASE APPETITEMC DONALDSYELLOW : HUNGER , GRAB ATTENTION
  8. 8.  COLOR is powerful and importantcommunication tool ; unless it is misused oroverusedIt is tied to religious, cultural,political andsocial influencesDifferent cultures react to COLOR differently by choosing right COLOR for your product youcan increase your salesCONCLUSION

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