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Color and psychology


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Color is the visual perceptual property corresponding in humans  to the categories called red, green, blue, and others.

Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.

Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.

colors can have both positive and negative effects on our moods and feelings..

Published in: Design

Color and psychology

  1. 1. COLOR AND PSYCHOLOGY Presenting By:- NIVEDITHA A.S 3rd semester MSc Dept. Apparel Technology & Management Guided by:- Professor. Dr. K.N. NINGE GOWDA Dept. Apparel Technology & Management
  2. 2. INTRODUCTION• Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others.• Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.• Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.• colors can have both positive and negative effects on our moods and feelings..
  3. 3. • color psychology is relatively old area of scientific research, ancient civilizations believed in the influence of color on humans. The ancient Chinese Egyptians and Indians believed in chromotherapy or healing with colors.
  4. 4. UNDERSTAND OF COLOR FROM DIFFERENT DOMAINS• Fashion Designer:- Identity and Quality• Psychologist:- Psychology of each color• Artist:- Experimentation• Gemologist:- Astro –Planetary• Scientist:- reflective property and wave Length
  5. 5. REVIEW OF LITERATURE• According to Johnson (2007), color does affect mood by producing certain chemicals and stimulating different feelings such as hunger.• writer, Wollard, (2000) opinions to think that color can affect one’s mood, but the effect also can depend on one’s culture and what one’s personal reflection
  6. 6. REVIEW OF LITERATURE• Eric, John, and Paraag’s (2007) main point about color psychology is that color has both a physiological and psychological effect.• by Airey (2006), is that color is energy, and it can have a physical, mental, spiritual, and/or emotional affect on people.
  7. 7. WHITE• Purity, cleanliness, preci sion, innocence, sterility , death.• Signifies marriage in the U.S., but mourning in India and other Eastern cultures.
  8. 8. BLACK• Power, sophistication, death, mystery, fear, unhappiness, elegance.• Signifies death and mourning in many western cultures. Conveys elegance, wealth.
  9. 9. GRAY• Intellect, futurism, mode sty, sadness, decay.• Can be seen as boring or dull. Also symbolizes old age and sadness.
  10. 10. BROWN• Earth, reliability, comfort, endurance, security, stability, very practical.• Very arrogant in nature
  11. 11. RED• Passion, danger, heat, ad venture, optimism, pow er, energy.• Can be seen as aggressive, it can be overpowering and may cause headaches.
  12. 12. YELLOW• Spirituality, Happiness, Growth.• Might enhance feeling of emotional distress.• Jealous, Can symbolizes cowardice, dishonesty.
  13. 13. BLUE• Clam, peacefulness, loy alty, serenity, authority, promotes intellectual thought.• Can be cold and unwelcoming. Can symbolize sadness, depression and is thought to suppress hunger.
  14. 14. GREEN• Nature, energy, clam, balance, security, life, growth, good luck.• Can also symbolize jealousy and envy.
  15. 15. PURPLE• Royalty• Joy, creativity• Can symbolize evil / cruelty, death, arroganc e.
  16. 16. ORANGE• Spiritual, sacrifice• Stability, warmth, reassurance.• Can be seen attention- seeking,
  17. 17. PINK• Love, femininity, youth.• Can appear to be very girlie or symbolize naivety or weakness.
  18. 18. COLOR THROUGH AGE DEVELOPMENT• There is a cycle changing colors that affects our mind and body through the different stages of life. These are reflected in our changing color preferences. Children have color likes and dislikes according to individual character and stage of development
  19. 19. Young Children And Color:-• Comfort colors for very young children are pinks, peaches, pale almond beiges and lavenders as these equate to love security.• Babies starts to cry in yellow rooms.
  20. 20. Adolescents and color:-• Majority bright shades influenced by cartoon characters.• Various shades of blue- greens work as study/learning color and coupled with yellow- creams and lesser amounts of orange yellow create stimulation energy.
  21. 21. Teenagers and color:-• Teenagers go through an identity crisis and often use black.• Using small amounts of fluoro brights will lift the young person away from the feeling of isolation or withdrawal from the world.• Red is a favorite bright for this age group.• Bold blues and citrus greens also provide some tranquility and release of tension.• Purple is usually embraced when the mind develops social awareness and outward thoughts-
  22. 22. Older people and colors:-• Drawn to soft pastels.• Softer shades of reds and oranges are warming and help with circulation and energy levels.• Peaches, apricots, warm tans, terracotta’s and pinks can also be used for this purpose.• Reflecting on the past and thoughts of a spiritual future can also be reflected in color choices.• Soft blues, lavender mauves and violets are colors that connect to the spiritual or reflective mood.
  23. 23. CULTURAL DIFFERENCEScolor India Western china Japan Middle East Europe & U.SRED Festive, Danger, Joy, Festive Anger, Danger, Evil wedding Anger, occasions DangerGREEN Prosperity, Caution, Honor, Grace, Happiness, Festive Cowardice Royalty Nobility, Prosperity Occasions ChildishYELLOW Spiritual Safe, Sour Youth, Future, Strength Growth Youth, EnergyWHITE Mourning Purity, Mourning, Death, Purity, wedding Humility Mourning MourningBLUE Strength Clam, Strength, Villainy Authority, Power MasculinityBLACK Evil, Death, Evil Evil Mystery, Evil
  24. 24. ASSOCIATION OF COLORS WITH CHAKRAS• Violet:- Crown• Indigo:- Third Eye• Blue:- Throat• Green:- Heart• Yellow:- Solar Plexus• Orange:- Sacral• Red:- Base of Spin
  25. 25. CHROMOTHERAPY• Red is used to stimulate the body and mind and to increase blood circulation.• Yellow is thought to stimulate the nerves and purify the body.• Orange is used to heal the lungs and to increase energy levels.• Blue is believed to soothe illnesses and treat pain.• Indigo shades were thought to alleviate skin problems.• Green effects on Blood Pressure, cures hormonal imbalance.
  26. 26. CONCLUSION• The psychological and physiological effects of color are apparent in everyday life.• It is extremely important to understand how these colors affect us, and the careful attention that must be paid when designing garment.• However, it is also important to note that certain colors should not be overused simply for their calming or exciting effects.• It was also suggested that the environmental color (e.g., color lighting) and the object’s color (e.g., color of one’s clothing) would be different in ways they exhibit psychological effects on us.• These colors benefit our mental and physical welfare.