0601043 feasibility study for diversification & market survey

A
PROJECT REPORT
ON
“FEASIBILITY STUDY FOR DIVERSIFICATION & MARKET
SURVEY TO IMPROVE SPINDLE RECONDITIONING FACILITY”
FOR
“ULTRA PRECISION SPINDLES PVT.LTD”
SUBMITTED BY
RAHUL A. PATHAK
UNDER THE GUIDANCE OF
PROF. S. D. DOKE
SUBMITTED TO
“UNIVERSITY OF PUNE”
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
AWARD OF THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION (MBA)
THROUGH
VISHWAKARMA INSTITUTE OF MANAGEMENT
PUNE-48
1

ACKNOWLEDGEMENT
I express great pleasure in introducing my project report titled FEASIBILITY STUDY
FOR DIVERSIFICATION & MARKET SURVEY TO IMPROVE SPINDLE
RECONDITIONING FACILITY.
I take this opportunity to express my most sincere and heartfelt gratitude to Mr. Rajesh
Mandlik (Director-Mktg. & Sales) and Mr. Pradip Waghela (Director-Technical),
Ultra Precision Spindles Pvt. Ltd., Pune, for providing me with a wonderful opportunity
to execute this project in their esteemed organization and for patiently mentoring and
guiding me throughout the project.
This project would not have been successful without the precious guidance of our
Director Dr. Sharad Joshi & my project guide Prof. S.D. Doke, to whom I express my
sincere gratitude and all those who have helped me directly and indirectly.
Moreover, I would also like to thank all the employees of Ultra Precision Spindles Pvt.
Ltd. for their constant support and help.
It was indeed a privilege to have done my project at ULTRA PRECISION SPINDLES
PVT.LTD.The learning experiences at UPSPL are something that I would cherish for the
rest of my life. Having worked in this corporation gives me the confidence and an
outlook out of the box much needed before I take steps in the professional work.
RAHUL A. PATHAK
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INDEX
Sr. No. TITLE Page No.
1 EXECUTIVE SUMMARY 1
2 COMPANY PROFILE 5
3 OBJECTIVES OF THE PROJECT 28
4 SWOT ANALYSIS 30
5 RESEARCH METHODOLOGY 34
6 RESEARCH DESIGN 42
7 SUMMER TRAINING SCHEDULE 44
8 DATA ANALYSIS & FINDINGS 45
9 SUGGETIONS &CONCLUSION 66
10 LIMITATIONS 71
11 BIBLIOGRAPHY 72
12 APPENDICES
3

1. EXECUTIVE SUMMARY
INTRODUCTION TO THE PROJECT
The economy of this country got liberated in 1992, with this liberalized economy came
many multinationals to market their product to Indian consumers. This liberalization
touched the industrial product users as well.
Tooling industry is one of such industry. Tools are major & important part of the
production. From long time tools have got immense important in any manufacturing
industry.
TCT, Taiwan is one of such company, which manufactures tools used for PCB (printed
circuit board) industry. T.C.T. Group is the first Taiwanese-capital company invested into
the P.C.B. cutting tool in Taiwan. T.C.T group has large number of customer segment in
all over the world but they failed to have impact on Indian market, which is very lucrative
in today’s scenario.
Hence the company is been constantly seeking to enter into the Indian market. ULTRA
PRECISION SPINDLES PVT LTD. (U.P.S.P.L) is one of the way TCT group has found
to achieve the same. T.C.T group approached U.P.S.P.L to take the agency of their
P.C.B.tools to capture the Indian market.
4

At this point U.P.S.P.L felt the need of such kind of marketing project, which can give
complete & true idea about taking T.C.T tool agency.
As U.P.S.P.L is already working in reconditioning of P.C.B spindles, the company found
the task little easy to complete. Hence the task is been forwarded to training department
instead of going to fulltime marketing task. This is first phase of the project.
Second phase of this project contains market survey about reconditioning of spindles.
This phase is particularly important to the company to enhance their reconditioning
activity.
The major portion of this project is collection of data, which is mainly done with the help
of questionnaire. This project also includes analyzing collected data, presenting it into
tabular form and suggestions to company if any.
The project is related to know the annual consumption, most popular sizes of drill bits &
router bits which are used in P.C.B industry for drilling and routing purpose respectively.
It is also related to know delight level of customers on their present supplier. The project
also includes knowing the present popularity of T.C.T group in Indian market. Lastly the
attempt is made to know the expectations from various companies from U.P.S.P.L, if
company takes the agency.
5

Second phase is related to know number of various types of machines with their
manufacturing makes. It is also related to the points like delight level of customers and
their expectations about reconditioning of spindles.
REASON FOR CHOOSING COMPANY & PROJECT
UPSPL is a mechanical company. As I was thinking of doing project in industrial
marketing, there was a lot of scope to do the different task of industrial marketing.
Though the company is relatively small, it was giving a due attention towards enhancing
marketing activities. This is the main reason of choosing this particular company.
The project is a challenging task particularly at trainee level. There were different
challenges involved at different stages in the project. Maximum responsibility was given
to carryout this project. Also there was scope to use maximum theoretical (marketing)
knowledge. Hence I have chosen this particular project.
Duration
The duration of the project was of 2 months starting from 1 June to 31 July.
6

HOW THE PROJECT IS CARRIED OUT?
The project was carried out by making questionnaire and personally visiting PCB
companies in different part of the country to fill up the same. Some part of the project
also includes visit of hard-core companies in pune region for the survey of reconditioning
of spindles. The project also involved analysis of collected data.
7

2. COMPANY PROFILE (U.P.S.P.L)
Ultra Precision Spindles Pvt. Ltd. (UPSPL) was started in the year 1993, by two
mechanical engineers, to provide fast and reactive spindle re manufacturing services,
with the emphasis on accuracy, quality and economy.
UPSPL has established a set up to manufacture a wide range of spindles, as per the
customer’s requirements. The manufactured spindles are successfully running for
different application namely automobile industries, bearing industries, ferrite grinding,
tool and cutter grinding, stainless steel spindles for EDM.
UPSPL has capabilities to re-manufacture wide range of precision grinding spindles,
which include electro-high frequency and belt driven of all types and makes.
UPSPL is authorized by VOUMARD Machines Co. SA and Westwind air bearings Ltd
UK, to repair their range of spindles in India.
FACILITIES
The company has re-manufacturing services enables precision machine tool spindle to be
brought back to the original manufacturer’s specifications. All operations, for giving
these services, are carried out in an atmospherically controlled environment. Inspection
8

of all critical parts of the spindle is carried out with latest meteorological instruments, to
decide upon the optimum method of refurbishment if required.
UPSPL has strong technical back up and following facilities to offer their services.
1. State of art temperature controlled dust free spindle room.
2. All meteorological equipments for inspection of spindle components.
3. Cleaning booth to ensure removal of finest particles of dust from dismantled
components.
4. Necessary tooling and equipments to refurbish the components.
5. Test bench for dynamic testing and run in trials of spindles.
6. Well-equipped tool room with cylindrical grinding machine, jig boring machine
and other GPM.
7. Hub with latest design software for designing of new spindles.
PROFESSIONAL EXPERIENCE
Pradeep Waghela, mechanical engineer, who is having
22 years of experience in spindle reconditioning services
out of which 19 years were with SKF Bearings India
Ltd., in their existing state of art spindle room. He has
repaired more than 15000 nos. of spindles in his career
with SKF. This includes four generations of spindles i.e. Belt Driven, High Frequency,
9

Hydrostatic and Hydrostatic High frequency. He is responsible for designing and
manufacturing of spindles.
Rajesh Mandlik, mechanical engineer, started his career with SKF, as a production
engineer and was user of grinding spindles, as he was looking after hard machining of
taper roller bearings. At UPSPL he is responsible for marketing and technical services of
new spindles and reconditioning services.
Both duo being internal supplier and customer in SKF gave them business prospective to
start Ultra Precision Spindles.
UPSPL is member of SV group of companies, whose business is primarily in to robotics
and automation. Group directors, Vikas Dangat and Suresh Warade are ex SKF
engineers, who have started business in 1996 and since then company has continued
growth of 40% every year.
Before venturing in to business, Vikas Dangat, a mechanical engineer, was working in
grinding department of SKF and had significant experience in technical knowledge of
grinding operations. Suresh Warade, an electronic engineer, was handling electronic
maintenance of grinding machines in SKF and has expertise in to AC drives of high
frequency spindles. At UPSPL both are responsible for business and product
development.
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MANUFACTURING RANGE: UPSPL can manufacture belt driven spindles up to
40000-rpm max. UPSPL have supplied spindles for following applications.
- Internal Grinding Spindles for bore grinding of bearings, connecting rod and other
mass production components.
- Spindles for machining centers
- Spindles for grinding ferrite core.
- Dressing spindles.
- Spindles for grinding optical lenses
- Spindles on dynamo testing machines in automobile industries.
- Spindles for tool and cutter grinding machines.
RECONDITIONING RANGE: UPSPL have repaired HF spindle up to 120000-rpm
max and belt driven up to 45000-rpm max.
- High frequency grinding spindles of Voumard,
GMN, and Gamfior. (We are authorized by
Voumard)
- PCB drilling spindles Westwind air bearing
spindles, Excellon Automation USA, Kavo
Germany. (Authorized by Westwind Air
Bearings UK)
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- Belt driven spindles for internal grinding. Voumard, GMN, Gamfior, Femaina,
Fortuna and of other makes.
- Tail stock spindles on SPMs.
- Centre less grinding and surface grinding spindles.
- Main spindles on VMC/HMC/CNC turning centers
BELT DRIVEN SPINDLES
UPSPL has technical competence to offer belt driven spindles upto 40,000 rpm. UPS has
can meet customer's requirement in application
engineering and then designing and manufacturing of spindles. We have well equipped
tool room with necessary machines, which include cylindrical grinding and balancing
12

machines, which shall ensure the best results of spindles on different parameters. UPS
has successfully manufactured spindles for following applications.
• Internal grinding spindles for bearing and automotive components.
• Internal grinding spindles for universal cylindrical grinding machines. (Tool room)
• Spindles for ferrite grinding.
• Spindles for center less grinding.
• Regulating wheel spindle and grinding wheel spindle for center less grinding.
• Spindles for optical lenses grinding. Spindles for automatic polishing machine.
• Spindles for testing machines in automobile industries.
• Apart from above UPS can manufacture spindles as per customer's specifications.
RENAUD HIGH FREQUENCY SPINDLES
Company’s high precision spindles for machine tools
fulfill the highest requirements for:
• Milling
• Grinding
• Turning
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• Dressing
• Engraving
• Drilling
WESTWIND AIR BEARING SPINDLES
Westwind air bearing spindles make the difference in
PCB manufacturing, automotive coating, semiconductor
manufacturing equipment, and many other markets
where performance needs are outside the scope of
conventional bearing technology.
Air bearing benefits include high precision, high integrity design solutions, high
rotational speed, consistent performance & long life. Westwind air bearing spindles make
the difference in PCB manufacturing, automotive coating, semiconductor manufacturing
equipment, and many other markets where performance needs are outside the scope of
conventional bearing technology.
Air bearing benefits include high precision, high integrity design solutions, high
rotational speed, consistent performance & long life.
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CUSTOMER LIST
AUTOMOBILE ENGINEERING
- TATA MOTORS LTD
- BAJAJ AUTO LTD.
- BAJAJ TEMPO LTD.
- CUMMINS INDIA LTD.
- GREAVES LTD.
- KINETIC ENGINEERING LTD.
- MAHINDRA & MAHINDRA LTD.
- WARTSILA INDIA LTD
BEARING INDUSTIRES
15

- ANTIFRICTION BEARINGS CORPORATION LTD., BHARUCH
- KC BEARINGS PVT. LTD.
- RING PLUS AQUA LTD.
MACHINE TOOL INDUSTRIES
- EXCELLENT ENGINEERS PVT. LTD.
- GODREJ & BOYCE LTD.
- HMT MACHINE TOOLS BANGALORE
- PREMIER AUOMOBILES LTD. (MTD)
- SV ROBOTICS AND AUTOMATION PVT LTD
- SUESSEN ASIA LTD.
ALLIED ENGINEERING INDUSTRIES
- MICO LTD
- ALFA LAVAL LTD.
- BHARAT FORGE LTD.
- DGP HINODAY LTD.
- KIRLOSKAR PNEUMATIC CO LTD.
- DELPHI TVS DIESEL SYSTEM LTD
- MAHINDRA SONA LTD
16

- SANDVIK ASIA LTD
- ZF STEERING LTD.
PCB DRILLING INDUSTRY
- Anand Electronics & Industries Ltd. Hosur
- Ascent Circuits Pvt. Ltd., Hosur
- AT & S Ltd., Nanjagaud
- Atotech India Ltd., Bangalore
- Bergen Associates Delhi
- Hirel Components India Ltd., Pune
- Leo Circuits Boards Pvt Ltd Mumbai
- NSP Electronics Ltd Bangalore
- Shogini Technoarts Pvt Ltd, Pune
- Sonic Technology Gandhinagar
- Sulakshna Circuits Ltd., Hyderabad.
TOOL INDUSTRY
- Forbes Gokak Ltd Mumbai
- Addison & Co Chennai
- Aamcol Tools Aurangabad
- Emkay Tools Nagpur
17

- Indian Tools Ltd Aurangabad
- Dagger Forst Ltd Aurangabad
- Ind Sphinx Tools Parwanu
OUR OTHER GROUP COMPANIES OFFER FOLLOWING PRODUCT RANGE.
Company Name Activity/Product Range
SV Robotics and Automation
India Pvt. Ltd.
Manufacturer of special purpose machines, robotics,
small automation systems, material handling Systems
Nexgen Drying Systems Manufacturer of high rpm centrifugal blower used for
drying application
SV Modular Conveyors Pvt Ltd Manufacturer of Standard Conveyors e.g. Flat Belt,
Roller, Flexible Link, Slat etc
Suvi Packaging Machines Pvt
Ltd
Manufacturer of pre and post packaging auxiliary
equipments such as palletisers, collators
SV Foods Manufacturer of processed foods
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ORGANIZATION CHART (UPSPL)
Rahul Pathak
Management trainee
M r. D e s h m u k h
M a n u fa c tu rin g
S a c h in K u c h e k a r
A s s e m b ly
M r. S a m a d h a n
D e s ig n & Q .A
S . K u c h e k a r
P a c k in g & L a b e lin g
M r. C h a v a n
S to re
M r. A m a n K u m a r
A c c o u n ta n t
M r.R a je s h M a n d lik
M .D
M r. P ra d e e p W a g h e la
C h a irm a n
19
Rahul Pathak
Management Trainee

SV GROUP OF COMPANIES
SV Group is rapidly growing organization in India with diverse presence in engineering
industry.
SV Group is established in 1996 located at Pune. Pune is one of the prominent industrial
hubs of India placed 150 kms away from Mumbai, economic capital of India. Pune is
well connected to international airport and moreover has access to India’s biggest seaport
JNPT.
Our group comprises of following companies:
• SV Robotics & Automation Ind Pvt Ltd
• SV Modular Conveyors Pvt Ltd
• Ultra Precision Spindles Pvt Ltd
• Nexgen Drying Systems
• SV Packaging Equipment Pvt Ltd
20

Following is the brief introduction of every company and subsequently submitting
herewith-detailed profile.
SV ROBOTICS & AUTOMATION IND PVT LTD
SVRA is in the field of offering total solution for automation to automotive industry and
allied engineering industry. SV’s team comprises of 60 dedicated technocrats, which
includes design experts, production engineers.
SVRA has completed nearly 900 projects since its inception. The company has supplied
these projects not only to domestic market but to overseas market also.
Tata Motors Ltd., Hero Honda, Mico Ltd., Cummins India Ltd are some of our valued
customers.
SV MODULAR CONVEYORS PVT LTD
21

SV Modular Conveyors is offering solutions to manufacture different types of conveyors
mainly for material handling applications. This includes flat belt conveyors, powerized
roller conveyors, wire mesh conveyors, flexible link conveyors. Conveyors are primarily
used by almost every industry, which has led to increase our customer segment to:
- Automobile Companies
- Pharmaceutical Segment
- Food Processing Segment
ULTRA PRECISION SPINDLES PVT LTD
Ultra Precision Spindles offers solution to manufacturing and reconditioning of high rpm
spindles. Its manufacturing range includes belt driven spindles up to 45000rpm for
grinding application and VMC/HMC applications. The company reconditions spindles of
different types and makes like high frequency, hydrodynamic bearings and aerostatic
bearing spindles.
It is authorized by VOUMARD Switzerland to recondition their spindles in India and
also by Westwind UK to recondition their air bearings spindles.
NEXGEN DRYING SYSTEMS
22

Nexgen Drying Systems is in the business of offering drying solutions. The company
manufacture high rpm centrifugal blower equipped with piping and air knife. This
modular system is used to dry the component by supplying high velocity air to blow
water or oil particle from plain or intricate surface patterns.
Nexgen has credential to export the systems to different parts of world and on poise to
become world leader in this segment.
SUVI PACKAGING EQUIPMENTS PVT LTD
SV Packaging is new venture of S.V groups where we will offer solutions for pre
packaging and post packaging equipments.
It manufactures following products:
• Palletisers (Automatic and Semi Automatic)
• Collators
• Bagging Machines
• Sealing Machines
• Stretch wrapping
• De palletisers
• Auto Case Packers
SV FOODS
23

S V FOODS is our new venture started with a mission to promote the traditional Indian
taste across the world.
It manufactures following products
• Instant Mixes
• Traditional Indian Chutneys
• Pulses Based Protein Rich – High Fiber Bread Spreads.
24

COMPANY PROFILE (TCT TOOL, TAIWAN)
COMPANY HISTORY
1986 CARBIDE INTERNATIONAL CO., LTD.
The first sales office of T.C.T. GROUP.
TAIWAN CARBIDE TOOL CO., LTD.
T.C.T. GROUP started the P.C.B. tool production in Taiwan,it was the first and
100% Chinese-capital maker in Taiwan for P.C.B. tool manufacturing.
1989 Represented DU-PONT in Taiwan area, marketed DU-PONT P.C.B. Dry
Film/Dry Film Solder Mask series, which created excellent image for T.C.T. to P.C.B.
industry.
TCT Equipment R&D Department in HQ
A R&D unit to support the needs of the production, and to develop new
equipments.
1991 TUNGSTEN CARBIDE TOOL SDN. BHD.
T.C.T. GROUP moved the production center from Taiwan to Malaysia and
became an international company.

1993 COMET PRECISION CO., LTD.
A sales & marketing office in Taiwan, handling Asian market place.
1994 TUNGSTEN CARBIDE TOOL (HK) LTD.
Financial & distribution center in Hong Kong.
TUNGSTEN CARBIDE TOOL TECHNOLOGY LTD.
T.C.T. GROUP second manufacturing site in Mainland
China (Shen Zhen).
1996 TUNGSTEN CARBIDE TOOL (USA) INC.
A sales & marketing office in USA, handling North America market place.
TCT / MITSUBISHI MATERIAL, OEM agreement was effective.
CARBIDE INTERNATIONAL (HUI ZHOU) CO., LTD.
T.C.T.GROUP's third manufacturing site in Mainland China (Hui Zhou).
CARBIDE INTERNATIONAL (HUI ZHOU) CO., LTD. SHANG HAI OFFICE
Sales & marketing office in Mainland China (Shang Hai), handling
central China market place.

1997 TAIWAN CARBIDE TOOL (S) PTE. LTD.
A sales & marketing office in Singapore, handling the market of Singapore and
Malaysia.
TCT (UK) LTD.
A sales & marketing office in Scotland, handling UK & European market place.
TCT Technical Servive Department in HQ
Total technical service unit to TCT's customers.
1998 CARBIDE INTERNATIONAL (HUI ZHOU) CO., LTD.
BEI JING OFFICE
A sales & marketing office in Mainland China (Bei Jing),
handling northern Chinese market place.
TCT (KOREA) CO., LTD.
Sales & marketing office in South Korea, handling
Korean market place.
1999 ISO 9002 certification of TCT GROUP Hui Zhou plant.
TCT GROUP Hui Zhou plant

2000 TCT (JAPAN) CO., LTD.
A sales & marketing office in Japan, handling Japanese market place.
THAI CARBIDE TOOL CO., LTD.
A sales & marketing office in Thailand (Bangkok) handling Thailand & Vietnam
market palce.
2001 TCT Technical R&D Department in HQ
TCT Products R&D unit.
TCT bought more land in Hui Zhou China total 73000 square meters for
expansion of Hui Zhou plant.
2002 TCT Overseas Sales Department in HQ
To manage overseas sales actives.
Combine China Plant (Shen Zhen) with China Plant (Hui Zhou) together.
China plant (Hui Zhou) setup 2 more building for manufacturing (#1~3).
TCT Material R&D Department in HQ
TCT HQ bought another land in Taoyuan Taiwan, 10000 square meters, for the
manufacturing in the 4thQ. 2003.

2003 TCT (Korea) Co., LTD.move to a new building for expanding the business in
Korea.
For expanding the manufacturing in china, TCT set up sub-micron Co., Ltd.
TCT Group Sub-micron Hui Zhou Co, Ltd plant
2004 TCT Group HQ's new manufacturing site in Taoyuan Taiwan to start using.
TCT Group HQ's new manufacturing site in Taoyuan Taiwan

ORGANIZATION
PROSPECT
T.C.T. Group is the first Taiwanese-capital company invested into the P.C.B. cutting tool
in Taiwan. And T.C.T. has been dedicated to the R&D, not only in the technique of
production but also in the manufacturing of high quality and long life tools, in order to
cut down the cost and increase the productivity for customers.
In order to meet the great demand of the market, T.C.T. is increasing its capacity
continuously in Malaysia and China (ISO 9002) and now is having its branches all over
the world.

3. OBJECTIVES OF THE PROJECT
U.P.S.P.L offers various services to industry such as manufacturing of high rpm spindles,
reconditioning of various types of spindles. The company is engaged in to the business of
manufacturing of belt driven spindles up to 40000 rpm and re manufacturing of belt
driven, electro-high frequency and hydrostatic spindles.
The main objective of the project is to find out the market potential of drill bits and router
bits in Indian P.C.B industry. Also, finding out frequently used sizes of drill & router bits,
supplier’s name, delight level of the customers and there valuable suggestions to
U.P.S.P.L about taking agency are the supplementary objective of the project. This is the
first phase of the project.
Second phase of the project include the survey about service facility provided by UPSPL
viz; reconditioning of spindles.
Following is the list of objectives of the project
FIRST PHASE
 To find out annual consumption of drill bits of Indian P.C.B industry
 To find out annual consumption of router bits of Indian P.C.B industry

 To find out most popular sizes of drill & router bits
 To find out value wise annual consumption of Indian P.C.B industry
 To find out delight level of P.C.B companies about their current suppliers
 To find out status of regrinding facility of spindles
 To find out their expectations from U.P.S.P.L if company take the agency
 Finally make the analysis & find out the feasibility of agency.
SECOND PHASE
 To find out the number of machines with manufacturing makes running in pune
industry
 To find out the frequency of reconditioning of spindles of different companies.
 To find out delight level of customers in the context of quality and price.
 To find out customers expectations from UPSPL to serve them better.

4. SWOT ANALYSIS (IN CONTEXT WITH PHASE 1)
STRENGTHS
• Company is already in the reconditioning business of PCB spindles. Hence
company has good contacts with the PCB industry.
• Good official relations with the PCB industry managers.
• As the company is Indian company, it knows up and downs of Indian industry.
WEAKNESSES
• Technical backup
• Marketing backup
• No experience in trading business

OPPORTUNITIES
• To diversify the business in PCB industry.
• To capture the existing PCB customers
THREATS
• Ind-sphinix company has already captured huge potential in router and drill bits
business.
• Less cost than competitors on initial period of business.
• Lucrative credit policies.

SWOT ANALYSIS (IN CONTEXT WITH PHASE 2)
STRENGTHS
• 27 years of experience
• Technical backup (experience of repairing 15000 number of spindles)
• Marketing backup
• Company is authorized by VOUMARD Machines Co. SA & WESTWIND Air
Bearings Ltd. UK. To repair their range of spindles.
WEAKNESSES
• Machine centre spindles (above 15 KW) testing facility is not available.
• Absence of modern design software like CATIA, PRO-E.
• No analysis of design is done using software like ANSYS.

OPPORTUNITIES
• As competitors are relatively less, company has a great chance to increase market
share.
• UPSPL is only one authorized reconditioning company in pune
THREATS
• Future increase of competitors as the business is lucrative.
• To maintain the price without affecting quality.

5. RESEARCH METHODOLOGY
Market research is the systematic design, collection, analysis and reporting of data &
findings relevant to a specific marketing situation facing the company. Market research is
a research carried out in a particular market. The market research is complete only when
proper analysis is carried out with the help of the relevant information and the solution
fulfilling the objective is identified.
Before embarking on the details of information collected, it is appropriate to represent a
brief view of the research process. Research process consists of series of actions or steps
necessary to effectively carry out the desired sequencing of these steps.
Following orders of steps to be taken provide useful guidelines regarding the research
process
1. Formulating the research problem
2. Extensive literature survey
3. Preparing the research design

4. Questionnaire formulation
5. Determining the sample design
6. Collection of data
7. Analysis of data
8. Interpretation of data

1. FORMULATING THE RESEARCH PROBLEMS
At the very outset of the research it was important to single out the problem to be studied.
In phase 1, it was very important to know the marketing potential of drill bits and router
bits, by which company will come to know offered agency’s feasibility.
In phase 2, the major research problem was to find out the potential of machines with
different make. Also collecting customer expectations was the major problem for the
research.
The research problems in case of this project are as follows.
PHASE 1
• To find out the market potential of P.C.B drill bits & router bits.
• To find out the need of the market regarding P.C.B drill bits & router bits.
• To find out the desire of market to change their present supplier.
• To find out the popularity of TCT group.
PHASE 2

• To find out the number of machines with their manufacturing make
• To find out customers expectations about how reconditioning of spindles
should be done.
• To find out how often reconditioning of spindles is done in various companies.
• To know delight level of existing customer and also customers of other service
provider.
2. EXTENSIVE LITERATURE SURVEY
The best source of literature is library. In the book of Philip kotler as well as other books,
the subject has been dealt extensively. Metric has provided with extensive books on
various management issues.
3. PREPARING THE RESEARCH DESIGN
After defining the problem clearly, the next step is to plan & design the research. It is
the arrangement of condition for collection & analysis of data in a manner that aims
to the research purpose with economy in procedure.

The preparation of research design usually consist the following consideration.
• The means obtaining the information
• Evolution of the way in which selected means of obtaining the information
will be organized & the reasoning leading to the selected
• The cost factor relating to the research
4. QUESTIONNAIRE FORMULATION
Questionnaire is consider as the core part of the survey and should be constructed
carefully. An insufficient & incorrect questionnaire leads to total failure of the survey.
Structured questionnaire was used. Questions were definite, concrete and
predetermined. The questions were either open or closed ended for response.
Structured questionnaire is simple to administer and relatively inexpensive.
5. DETERMINING THE SAMPLE DESIGN
When field studies are undertaken in practical life, consideration of time & cost
almost invariably lead to a selection of respondents. The respondents selected are the

representatives of the total population. The selected respondents constitute what is
technically called a “sample”. The survey is “sample survey”.
SAMPLING PLAN
a) SAMPLING UNIT- It indicates the people or subject that is selected for
particular research. The purchase managers/executives of leading companies
in Pune, Ahmednagar, Bangalore, Gandhinagar were selected
b) SAMPLE SIZE- It indicates the number of respondent that are selected for
particular research. A sample size is of 12 companies from Maharashtra &
southern region
c) SAMPLING PROCEDURE- Sampling procedure indicates the manner in
which particular respondents were selected.
As the P.C.B market is relatively strong in India it is somewhat mandatory for
me to select all possible P.C.B companies in Maharashtra & southern region. I
have also selected hard-core companies for second phase survey. But broadly
speaking I have selected the companies on the basis of their annual turnover.
d) GEOGRAPHICAL UNIT- Area which is covered in the project was
Maharashtra, Karnataka, Gujarat and Tamilnadu.

6. COLLECTION OF DATA
This stage of any research consists of collection of required data from the sample
decided upon.
There are two types of data collection
1) Primary data
2) Secondary data
1) Primary data: Primary data is collected from various P.C.B companies.
The exclusive survey is done to get the primary data. With prior appointment of
purchase managers, the interviews were fixed. This is more live and reliable data than
secondary data.
2) Secondary data: The information related to the industry is collected from
company brochure, technical manual, periodicals, newspapers, internet and different
magazines. This is less reliable data than primary data.
7. ANALYSIS OF DATA

After the data is collected, the next step is to analyze it. This task contains the use of
analytical skills, interdependence of the various attributes involved & their impact on the
research.
8. INTERPRETATION OF DATA
The real value of research lies in its ability to draw conclusion. Information based on
real facts & the systematic collected data was made available in this stage. This is the
final stage of research.

6. RESEARCH DESIGN
Research design is the overall description of all the steps through which the project
has proceeded from the setting of the objectives to the writing of the project work.
Below are the various steps in brief of the research design for this project.
PILOT SURVEY
Pilot survey was designed in Pune region to give an overview of the research and to
check whether industrial technocrats are responding that we needed. It might be
possible that, some companies are not wiling to cooperate & disclose their
confidential information. So accordingly it was necessary to modify the
questionnaire. Pilot survey is also necessary to receive some valuable suggestions
from experienced and key persons from the industry.
It played an important role as the persons interviewed from pune industry were
handling key positions in the company. Hence it gives some valuable suggestions to
modify the questionnaire there by giving a good start to the project.

RESEARCH INSTRUMENT
An ideal research instrument must ensure reliability of collected data. A well-
designed instrument was the main research instrument used in this particular project.
While some of the questions were open ended, some were close ended too.
INTERVIEW PLANNING
Interviews were planned as per the planned schedule. It was expected to finish of the
sample size within stipulated time. Most of the time it was depended upon getting
appointment of the purchase managers. Firstly interviews from pune region were
planed and then outside Maharashtra interviews were covered.
PROCESSING, ANALYSIS AND INTERPRETATION OF DATA
In this stage all the collected data were checked for any inconsistencies. This step
proves quite useful to remove or cross check any incorrect data which otherwise may
prove factual during analysis.

From analysis, the interpretation was possible and the various problems, which were
required to be explained, can be elucidated.
Finally the report containing all details was designed.
7. SUMMER TRAINING SCHEDULE
The project has to be completed in a period of 8 weeks. Before actual commencement
of the project, time schedule was prepared. It is as follows.
Operations 1 2 3 4 5 6 7 8
Introduction of
the company
Basic
knowledge
about drill bits,
router bits &
spindle
Introduction to
the project
Brainstorming
about project
Making
questionnaire
Pilot plant
survey &
questionnaire
modification
Industrial
survey
Analysis &
interpretation of
data
Preparation of
rough draft
Discussion with
project guide
Finalization of
the project
This symbol is used for PCB tool survey activity (PHASE 1)

This symbol is used for spindle reconditioning survey activity (PHASE 2)
8. DATA ANALYSIS & FINDINGS
PHASE 1 (PCB TOOL SURVEY)
1) Business from various companies
Sr
No Customer Name
Total
Business
Rs
1 Legend Corporation, Pune 364900
2 Shogini Techno Arts pvt ltd, Pune 10319700
3 Deccan Circuits pvt ltd,Pune 402825
4 Epitome Components ltd,A'nagar 351780
5 BLG Electronics,Gandhinagar 4290240
6
Sonic Technology India
inc,G'nagar
8560800
7 Circuit Systems India ltd,G,nagar 5707200
8 Cipsa-RIC pvt ltd,Bangalore 6642000
9
Electronics engineering
industries,
196800
10 Ascent circuits pvt ltd, hosur 5707200
11
AT & S pvt
ltd,nanjangaud,Mysore
48216000
12 Micropack limited, Bangalore 1050420

0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
Business in Rs.
Thousands
1
Comapny Name
Business from various companies
Legend Corporation ,Pune Shogini Techno Arts pvt ltd ,Pune Deccan Circuits pvt ltd,Pune
Epitome Components ltd,A'nagar BLG Electronics,Gandhinagar Sonic Technology india inc,G'nagar
Circuit Systems india ltd,G,nagar Cipsa-RIC pvt ltd,Bangalore Electronics engineering industries,
Ascent circuits pvt ltd, hosur AT & S pvt ltd,nanjangaud,Mysore Micropack limited, Bangalore
INTERPRETATION
 AT&S has maximum market share which is giving a total of 48216000 Rs
business
 Shogini has a potential of giving business of 10319700 Rs business.
 BLG, SONIC, CIRCUIT SYSTEM & CIPSA-RIC have average business
potential

2) Annual drill bits consumption
Sr No Customer Name Qty/Annum
6 Sonic Technology Indiainc,G'nagar 180000
9 Electronics engineering industries, 6000
11 AT & S pvt ltd,nanjangaud,Mysore 1200000
Annual drill bits consumption10000,0%
264000,12%
12000,1%120000,6%180000,8%
120000,6%
108000,5%
6000,0%
120000,6%
1200000,55%
30000,1%
6000,0%
gfgf

INTERPRETATION
 AT&S has maximum consumption of drill bits among all the
companies.
 Shogini Techno Art is on second position in drill bits consumption.
 Rest of the companies consumes average number of drill bits.

3) Annual router bits consumption
Sr
No Customer Name Qty/Annum
6
Sonic Technology India
inc,G'nagar 72000
10 Ascent circuits pvt ltd, Hosur 48000

INTERPRETATION
 AT&S has maximum consumption of drill bits among all the companies
 CIPSA-RIC is on second position in drill bits consumption
 Shogini Techno Art requires less router bits as compared to drill bits
4) Assured business potential for 1st yr (20% & 5 % A.T.B.P)
Annual router bits consumption
0% 8%
0%1%
2%
13%
9%
15%
0%9%
43%
0%

Sr No Customer Name
ABP For 1st
Year
6 Sonic Technology India inc,G'nagar 428040
1
Legend Corporation ,Pune
Deccan Circuits pvt ltd,Pune
BLG Electronics,Gandhinagar
Circuit Systems india ltd,G,nagar
Electronics engineering industries,
AT & S pvt ltd,nanjangaud,Mysore
0
500000
1000000
1500000
2000000
2500000
Value in Rs.
Company Name
Assured business potential for 1st yr (20% & 5 % A.T.B.P)

INTERPRETATION
 Though assured business from AT&S is only 5%, it can give a lot of
business.
 Shogini techno art can give a business of Rs 2063940
 BLG Electronics is third in the race
5) Expected profit
Sr No Customer Name
Expected
profit
6 Sonic Technology india inc,G'nagar 42804
7 Circuit Systems india ltd,G,nagar 28536

7298
206394
2014
7036
85805
42804
28536
33210
984
28536
241080
5252
0
50000
100000
150000
200000
250000
Value in Rs.
1
Company Name
Expected Profit
INTERPRETATION
 Expected profit from AT&S IS OF Rs.241080
 Shogini is in the second place, which can yield a profit of Rs.206394
 Rest of the companies may give a fair margin of profit.

PHASE 2 (SPINDLE RECONDITIONING SURVEY)

PERCENTAGE SHARE OF VMC M/C
11%
2%
9%
3%
7%
8%
3%1%1%1%1%0%
44%
2%
3% 3% 1% 1%
Mori seiki BFW FRD NTC Phanuc-Robodrill Makino
Nigata Kumai Hitachi sabereo DMG Haas
AMS Mazak Stama Winspindle Tal Casa 33
INTERPRETATION
 AMS has highest percentage of share in VMC M/C.
 Morie seiki has percentage share of 11% and stood at second position.
 STAMA, WINSPINDLE & NIGATA have equal share of 3 % in VMC
M/C.
 Percentage share of HAAS is negligible

PERCENTAGE SHARE OF HMC M/C
1% 5%
4%
1%
5%
2%
28%
3%2%
11%
3%
1%
8%
22%
3% 1%
Makino AMS BFW Cincinati Stama Tal Mazak PAC Okuma A-51 NTC
DMG A-55 Nishida HMT Tasa
INTERPRETATION
 MAZAK has highest percentage of share in HMC M/C.
 NISHIDA has percentage share of 22% and stood at second position.
 Other makes machines have very little contribution to HMC M/C category.

PERCENTAGE SHARE OF CNC M/C
27%
10%
3%
7%
1%
21%
7%
2%
4%
13%
3% 2%
Fuji Galaxi Okuma Mazak KWS Mori seiki Kesh Mysore kirlo. PMT ACE LMW Other
INTERPRETATION
 FUJI has highest percentage of share in CNC M/C.
 MORI SEIKI has percentage share of 18% and stood at second position.
 GALAXI & ACE is having percentage share of 10% & 13% respectfully.
 Other makes machines have very little contribution to CNC M/C category.

PERCENTAGE SHARE OF GRINDING M/C
13%
31%
3%
3%
17%
5%
5%
3%
17%
3%
Warnasosi Landis shout Parishut Mysore kirlo. Renishaw Newall HMT PMT FIE
INTERPRETATION
 LANDIS has highest percentage of share in CNC M/C.
 MYSORE KIRLOSKAR & PMT have almost equal percentage of share in
grinding M/C category
 Warnasosi has a percentage share of 13%.

PERCENTAGE SHARE OF BORING M/C
12%
31%
37%
8%
4%
8%
TBT LMT HMT FIE BFW Ananad machine tool
INTERPRETATION
 HMT has percentage share of 37% in boring M/C category.
 LMT has got a percentage share of only 31%
 TBT stood in third position having 12% share.

INTERPRETATION
 LEBHERR has more than 50% percentage of share in gear hobbing M/C
category.
 GORTH is next to LEBHERR, having percentage share of 41%.
PERCENTAGE SHARE OF GEAR HOBBING M/C
7%
52%
41%
Churchill Lebherr Gorth, Japan

2 2
5
10
75
140
26
3
69
40
0
20
40
60
80
100
120
140
No. OF M/C
1
COMPANY NAME
VMC M/C POTENTIAL
Carraro ind.ltd Pune Turbo gears ind pvt ltd RSB Transmission Bharat forge,Chakan Bosch ind.ltd Chakan
Endurance tech, Chakan Endurance tech, Taque Spicer India ltd,Chakan Bajaj Auto Ld ,Pune Tata Motors, Pune
INTERPRETATION
 ENDURANCE TECH., CHAKAN is having largest potential of VMC m/c.
 BOSCH IND. is having 75 VMC machines.
 RSB TRANSMISSION, TURBO GEARS & CARRARO are having total of
9 VMA M/C.
 BAJAJ, TATA MOTORS is having 60 & 40 VMC m/c respectively.

HMC M/C POTENTIAL
8
16
8
25
11
7
20
0
5
10
15
20
25
30
1
COMPANY NAME
No.OFM/C
INTERPRETATION
 BOSCH CHASIS is having 25 HMC machines, which is less than VMC
M/C.
 RSB TRANSMISSION is having 16 HMS M/C.
 TURBO GEARS don’t have any HMC M/C.
 BHARAT FORGE & CARRARO is having 8 HMC M/C each.

 TATA MOTORS don’t have a single HMC M/C.
1
Carraro ind.ltd Pune
Turbo gears ind pvt ltd
RSB Transmission
Bharat forge,Chakan
Bosch ind.ltd Chakan
Endurance tech, Chakan
Endurance tech, Taque
Spicer India ltd,Chakan
Bajaj Auto Ld ,Pune
Tata Motors, Pune
3
20
20
50
6
3
2
0
5
10
15
20
25
30
35
40
45
50
CNC TURNING M/C POTENTIAL
INTERPRETATION
 BHARAT FORGE is the leader in CNC turning having 50 M/C
 BOSCH CHASIS & SPICER IND LTD is having 20 CNC turning
machines each.
 Rest of the companies has marginal number of CNC M/C.

10
3
50
2
0
5
10
15
20
25
30
35
40
45
50
No.of M/C
1
Company Name
Grinding M/C Potential
Turbo gears ind pvt ltd RSB Transmission Bharat forge,Chakan Bosch ind.ltd Chakan
INTERPRETATION
 BHARAT FORGE is the leader in grinding too having 50M/C
 TURBO GEARS has 10 grinding M/C.

BORING M/C POTENTIAL
7
18
3
0
2
4
6
8
10
12
14
16
18
20
1
COMPANY NAME
No.OFM/C
Bharat forge,Chakan Endurance tech, Chakan Bajaj Auto Ld ,Pune
INTERPRETATION
 ENDURANCE, CHAKAN is leader in boring m/c category having 18
m/c.
 BHARAT FORGE is having 7 boring m/c.
 BAJAJ AUTO is having only 3 boring m/c.

12 15
49
234
144
158
37
30
92
43
0
50
100
150
200
250
No.OF M/C
1
COMPANY NAME
TOTAL M/C POTENTIAL
INTERPRETATION
 BHARAT FORGE has maximum number of M/C (234 M/C)
 ENDURANCE, CHAKAN is in the second number having total of 158
M/C.
 BOSCH IND LTD is having total 144 M/C.
 BAJAJ AUTO has 92 M/C.

9. SUGGETIONS & CONCLUSION
SUGGETIONS (PHASE-1)
As a management student, I would like to suggest some issues to the management of
Ultra Precision Spindles Pvt Ltd, which are as follows.
 Ind-sphinx is leader in Indian market having its own plant in India. I found high
delight level with customers in terms of their pricing, delivery & technical
support.
So management of U.P.S.P.L should give a due consideration to Ind-sphinx as a
major competitor in Indian market.
 Pricing policies plays an important role in Indian market. Hence U.P.S.P.L &
T.C.T group should decide pricing policies to enter in Indian market.
 U.P.S.P.L & T.C.T group will have to decide upon stocking programme of the
items, as delivery of items would play major role in success of selling the items.
 U.P.S.P.L should take technical support from T.C.T group in terms of speed/feed
selection of spindle speed & different quality related issues of tolerances of hole
sizes and quality of holes/routing.

CONCLUSION (PHASE-1)
 If U.P.S.P.L start working this FY, the expected market share would be 5
to 7% in FY 2008-09. i.e. US $ 1,25,000
The offer is feasible, if TCT group gives a due consideration to the following
points
 U.P.S.P.L need to finalize on channel of operation in terms of
technical support by way of training its personnel and joint
marketing as TCT/U.P.S.P.L in Indian market.
 Visit of technical experts from TCT is very necessary to address
different technical queries by customers till the time U.P.S.P.L
engineers have sufficient knowledge to handle these queries
independently.
 U.P.S.P.L need exclusiveness for selling these products in Indian
market.
 U.P.S.P.L need to work on best pricing with accepted credit
policies to enter Indian market as this is purely trading business
and would take time to realize investment in sales revenues.

SUGGETIONS (PHASE-2)
Suggestions for reconditioning facility are parallel to the customer expectations. I would
suggest to the management of U.P.S.P.L to fulfill maximum customer expectations,
which are as follows.
 Lead time should be as minimum as possible
 Root cause of breakdown should be given by UPSPL and remedies should be
given to avoid the same
 Facilities such as tool clamping force checking, bearing preload, noise &
vibration checking and temperature checking should be available in the tool room.
 Facility of 300mm mandrel run out check should be available in the tool room.
 10 to 15 hrs of running of spindle must be done before dispatching it to the
customer.
 Home service should be given for some specific kind of spindles.

 Difference between before reconditioning readings and after reconditioning
readings should be provided to the customers.
 Proper handling of spindles should be there at the time of dispatch.
 UPSPL should provide means to increase the life of spindles.
 In house servicing should be provided after 1 week of reconditioning of spindle.
 A-51 & A-55 spare spindles should be provided by UPSPL while reconditioning
of the same.

CONCLUSION (PHASE-2)
 U.P.S.P.L should concentrate more on reconditioning of machining center
spindles, whose population is on rise. Moreover, in comparison with grinding
spindles, which is primary focus of U.P.S.P.L, machining center spindles are used
more. Hence there has to be focus shift in U.P.S.P.L management working
policies to cater more on machining center spindles.U.PS.P.L has to create
appropriate infra structure to cater machining center spindle reconditioning.
 This paradigm shift will also fetch better sales revenue to U.PS.P.L as the average
reconditioning cost of grinding spindles is Rs 25,000 as against machine center
spindle reconditioning average cost is Rs 60,000.
 There are more avenues for U.P.S.P.L to support auxiliary services like total
AMC, on site taper grinding, vibration analysis etc.

10. LIMITATIONS
• Due to constraints, the study is limited towards only in Maharashtra, Karnataka,
Tamilnadu and Gujarat. It fails to capture north region.
• Survey is conducted only in industries; hence it is an industrial survey.
• Reconditioning of spindles survey is carried out in pune region only.

11. BIBLIOGRAPHY
• Kothari C.R (2007), Research Methodology, New Age International
Publisher, pp 100-104
• <http://www.indiamart.com/ultraspindles/spindles.html>assessed on
Wednesday 8th
August 2007, 5:00p.m
• <http://kemmer-praezision.com/eng/intro.html> assessed on Tuesday
3rd July 2007, 2:15p.m
• <http://www.tct-tool.com/e-file-body.htm> assessed on Friday
6th
July 2007, 12:10p.m

12. APPENDICES
FIRST QUESTIONNARE (PHASE 1)
Feasibility study to opt for cutting tool
agency
(Cutting tools used in PCB industry)
• Company Name:
• Address:
• Phone: Fax: Email:
• Respondent Name:
• Designation:
 Drill bits
• Quantity wise consumption (Monthly/Annually):

• Most popular sizes & its monthly/annual consumption:
• Value wise consumption monthly/annually:
 Router Bits
• Quantitative consumption monthly/annually:
• Most popular sizes & its monthly/annual consumption:
• Value wise consumption monthly/annually:
• Present supplier:
a) Union tool
b) Kemmer prazision
c) Ind Sphinx
d) Other (please specify name)
• Delight level (please give points from 1 to 10) (1-Minimum & 10-Maximum)
Quality wise
Lead-time
Price
• Do you know the company called TCT CO.LTD?
 YES
 NO
• If YES, please tell us few things about TCT CO.LTD
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10

1.
2.
3.
• If UPSPL take this agency, please mention your expectations
1.
2.
3.
4.
5.
• Do you expect UPSPL to have regrinding facility of tools to back up its activity?
 YES
 NO

SECOND QUESTIONNAIRE (PHASE 2)
 Company Name:
 Address:
 Phone: Fax: Email:
 Respondent Name:
 Designation:
Machine wise data
 Number of VMC:
 Number of HMC:
 Number of CNC turning:

 Number of grinding machines:
 Number of boring machines:
 Other machines having precision spindles:
Machine supplier wise data
 VMC
MANUFACTURING
MAKE
NUMBER
 HMC
MANUFACTURING
MAKE
NUMBER
 VMC
MANUFACTURING
MAKE
NUMBER
 CNC TURNING CERTERS

MANUFACTURING
MAKE
NUMBER
 GRINDING MACHINES
MANUFACTURING
MAKE
NUMBER
 BORING MACHINES
MANUFACTURING
MAKE
NUMBER
 OTHER MACHINES HAVING PRECISION SPINDLES
MANUFACTURING
MAKE
NUMBER
 EXISTING SPINDLES MAITENANCE SERVICE PROVIDER
 Company maintenance department
 Outsourced
 If Outsourced

Service provider name:
 Does your service provider gives you warranty?
 YES
 NO
 Satisfaction level (Please give points from 1 to 10) (1-minimum & 10-
maximum)
Quality of work
Price
 Frequency of reconditioning (monthly/annually):
 If UPSPL works for you for spindle reconditioning activity, what are your
expectations?
1. In terms of assembly:
2. In terms of testing:
3. Other infrastructure requirement:
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10

(OFFICE USE)
 UPSPL remark:
Signature of researcher

0601043 feasibility study for diversification & market survey

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