Hear from a few agencies about their experience using video.

1. Videos That Drive Real Results:
Success Stories from Agencies
WISTIAFEST 2016 AGENCY TRACK
#WistiaFest / @twitter-handle

2. #WistiaFest / @twitter-handle
Ed Heil
Owner
StoryTeller

3. Case Study
Be long. Be short. Be Interesting.
# W I S T I A F E S T

4. Ed Heil
President
• Former TV News Reporter & Anchor
• Founded StoryTeller in 2005
• Based in Journalism
• Inbound Marketing Agency
specializing in video production
@erheil
ed@storytellermn.com
# W I S T I A F E S T

5. People are drawn to stories, not ads.
The challenge is understanding the difference.
# W I S T I A F E S T

6. Breaking News
# W I S T I A F E S T

7. C O M M O N B E L I E F
0
10
20
30
40
50
60
70
80
90
100
0-30 sec 30-1 min 1-2 min 2-3 min 3-4 min 4-5 min 5-10 min 10-20 min 20-30 min 30-45 min 45-60 min 60 + min
VIDEO LENGTH
Wistia Video Analytics
PERCENT
Short Video > Long Videos. Always.

8. A L L V I D E O I S
N O T C R E AT E D E Q U A L
P E O P L E W I L L
WAT C H L O N G E R
V I D E O S I F T H E Y A R E
W O R T H WAT C H I N G
G O O D
C O N T E N T
= M O R E V I E W S

9. Step 1: Understand Your Audience
Who are you trying to reach?
What is important to them?
How can you help?
What information do they value?
What characters “speak” to them?
# W I S T I A F E S T

12. Capital Campaign
Compelling Story
Shareable
Drive Views
# W I S T I A F E S T

13. CEO
# W I S T I A F E S T

14. • Nearly 8,000 views
• Jumpstarted campaign
• Used in multiple campaigns
• Won 2014 Midwest Regional Emmy

15. The Results?
Nearly 8,000 Views
Jumpstarted Campaign
Used in Multiple Campaigns
Won a 2014 Midwest Emmy
# W I S T I A F E S T

16. Step 2: What Makes a Great Story?
Teach You Something
Show You Something
Take You Somewhere
Inspire You to Action
Make You Care
# W I S T I A F E S T

19. B L O G
V I D E O B L O G

20. A LWAY S I N C L U D E A C TA

21. “When people say they
are not interested, they
are saying you are not
interesting.”# W I S T I A F E S T

22. Key Takeaways
Understand your audience
Understand the medium
Focus on Quality
Measure Success and Adjust
Be interesting
# W I S T I A F E S T

23. Thank you!
ed@storytellermn.com
# W I S T I A F E S T

24. #WistiaFest / @twitter-handle
Lindsey Daku
Director of Strategic Projects
Farotech

25. Adventures in VideoPresented by Lindsey Morrison Daku
#WistiaFest / @farotech

26. #WistiaFest / @farotech
Asset Pages and iBlogs

27. #WistiaFest / @farotech
Asset Pages
For the Qualified Shopper
The Problem: potential clients have to
dig through content for information
they need to make a buying decision
The Solution: With Asset Pages, we
can answer key buying questions for
potential customers in 1 place through
a series of short, engaging videos.
Making these videos accessible on a
single page linked from the homepage
makes the content easy to find!

28. #WistiaFest / @farotech

29. Asset Pages - Analytics
#WistiaFest / @farotech

30. #WistiaFest / @farotech
iBlogs
For the Casual Visitor
The Problem: visitors skim blog
content, often not past the first
paragraph without gleaning much
info or seeing a call-to-action
The Solution: give visitors
interactive content within a blog
that highlights key information
within the blog writing above the
fold and put a call-to-action in it!

31. #WistiaFest / @farotech

32. #WistiaFest / @farotech
iBlogs - Analytics

33. #WistiaFest / @farotech
Our Process

34. #WistiaFest / @farotech
Making video work without a
“video department”. It’s easy…
sorta.
Train your team members on
parts of the process and integrate
video production in to a process
that is already in place.
Outsource parts of the process
that your team can’t handle!
Operate
Without a Net

35. #WistiaFest / @farotech
Find a Process
That Works
For us it was
important to work our
videos in to a process
that was already
working for us.

36. #WistiaFest / @farotech

37. #WistiaFest / @farotech
For small companies, turn
something you already do
on a regular basis in to
highly-sharable, video-
based content.
Keep it Simple,
Stupid

38. #WistiaFest / @farotech
Michael Litt CEO and Co-founder Vidyard
“The play button is the most
compelling Call-To-Action on the web”

39. #WistiaFest / @farotech
THANK YOU

40. #WistiaFest / @wistia
ASK ‘EM ANYTHING!
Questions?

41. #WistiaFest / @wistia
What was your most
successful video?
What was most
challenging about it?