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Brad Rosen - #FlipMyFunnel - Your Customers Are Selling For You

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Brad Rosen, Director of Sales at G2 Crowd, presents "Your Customers Are Selling For You" in Boston and Chicago #FlipMyFunnel Roadshows.

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Brad Rosen - #FlipMyFunnel - Your Customers Are Selling For You

  1. 1. YOUR CUSTOMERS ARE SELLING FOR YOU #FlipMyFunnel
  2. 2. You’re already naked. #FlipMyFunnel
  3. 3. ENGAGINGWITH PROSPECTS #FlipMyFunnel
  4. 4. HOW WEFLIP OUR FUNNEL #FlipMyFunnel
  5. 5. PROSPECTSARE LISTENING When considering a large business-to-business purchase, how valuable do you find the following sources of information in determining which vendors you will include in a request for proposal (RFP) or product pitch?* Percent reporting the source is valuable: Word of mouth from peers Industry analyst reports Private consultation with analyst Live events and conferences 86% 84% 83% 82% *Blanc & Otus Survey from March 2015 #FlipMyFunnel
  6. 6. PROSPECTSARE SEARCHING #FlipMyFunnel
  7. 7. #FlipMyFunnel PROSPECTSARE FINDING
  8. 8. #FlipMyFunnel BUILD TRUSTWITH REAL USER REVIEWS
  9. 9. BUILD TRUSTWITH REAL USER REVIEWS User-generated content builds trust Negative reviews are most viewed Reviews drive customer interaction #FlipMyFunnel
  10. 10. #FlipMyFunnel The Selfie Stick
  11. 11. #FlipMyFunnel THE STIGMAOF NEGATIVE REVIEWS
  12. 12. #FlipMyFunnel ADDRESSCUSTOMER CONCERNS
  13. 13. TAKE THE NAKED PLEDGE #FlipMyFunnel
  14. 14. DEVELOPA REVIEW STRATEGY Build Trust With User Reviews Implement Advocate Programs #FlipMyFunnel
  15. 15. Brad Rosen Director of Sales at G2 Crowd e: brosen@g2crowd.com

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