Video Marketing Strategy: Creating a No-Nonsense Plan That Gets Results
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SEE THE FULL WEBINAR: https://info.storytellermn.com/video-marketing-strategy-webinar Mastering video content for your business is no longer an option, but that doesn’t mean that every tactic is going to work for you. The toolbox needed for a successful digital marketer is growing larger and larger by the year. We’ll help you identify the key video strategies that will help you engage with your audience and share your brand stories in 2018.
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Video Marketing Strategy: Creating a No-Nonsense Plan That Gets Results
- 1. VIDEO MARKETING STRATEGY: Creating a No-Nonsense Plan that Gets Results
- 2. Meet the Presenters Brittany Laeger Marketing Manager StoryTeller @bmiyo Todd Vaske Video Producer StoryTeller @toddvaske
- 4. today’s agenda • Start with a Strategy • Create a Production Plan • Follow a Publishing Plan • Maximize Your Budget (No Matter What it Is) • Measure Your Success • Pro Tips for Getting Started
- 6. Start with a strategy.
- 7. What are your goals and benchmarks?
- 8. Blogs Explainer Videos Short Features Social Media Videos Casual Video About Us Video Awareness Case Study Culture Videos Welcome Message Long Product Demo Salesperson Email Add-On Services Decision Demos Product Overview Virtual Tours Comparison Videos Expanded About Us Consideration Creating a Video Strategy
- 9. ✓ Focus on the most important products/services ✓ Brainstorm common questions and barriers from your audience ✓ Create key messages for video ✓ Identify your FAQs ✓ Better understand your audience for video
- 10. Content Blocking
- 11. Create a production plan.
- 13. Meet Todd. He is here to help you. This is Todd.
- 16. Follow a Publishing Plan.
- 19. Maximize your budget. (No matter what it is)
- 20. $0 - 5,000: • Hire freelance videographer • Don’t rely on freelancers for your strategy • Invest in a course or workshop • Focus on creating free or cheap videos (Facebook live, Webcam Videos, etc.) • Spend money on a HD webcam, good microphone, quality lighting, etc. $5,000 - 25,000 • Work with a video production company who can advise you • Look at how you can create multiple videos in a single shoot • Create a strategy with your production company $25,000+ • Make sure you have a solid video strategy that is maximizing your budget • Consider a video retainer to allow for a predictable cadence • Match production quality to strategy • Create efficiencies by collecting a library of B-Roll
- 22. • FAQs • Short Video Profiles • About Us Videos • Recruiting Videos • HR/Culture Videos • Training Modules • On-boarding New Employees • On-boarding New Clients • Video Blogs • Explainer Videos • Client Testimonials • New Product Video • Product Overview • Case Study Video • Social Media Teaser • Demo Videos • Virtual Tours • Comparison Video • How To Videos • Tutorials • Welcome Message • Message from the President • Webinar/Thought Leadership • Live Video • Live Q&A Video • Event Video • Event Recap Video • Salesperson Email • Add-On or Expanded Service • Process Overview • Storytelling • Personal Profile • Employee Profile • Demo Reel • Splash Video • Landing Page Video Types of Video Content
- 26. A/B Test Your Pages
- 27. Pro Tips for Video
- 28. Test Square Video (with Text)
- 29. Engagement > Video Length
- 30. THANK YOU
- 32. QUESTIONS