1. We put the public back into public relations

2. How to become famous
Presented by Jennifer O’Grady
Saturday 1 March

3. So, how famous do you want
to be?

8. Quick reality check

9. You can become more famous
than you are today

10. 5 Practical Tips

11. 1. Work out how famous you
are now

12. Use the major search engines
Find the base line
Define success

13. 2. Decide what you want to be
famous for

14. Product
Service
Genius like qualities?

15. And decide what you want to
say

16. 3. Work out who you want to
talk to

17. Investors
Customers
Consumers
Industry

18. 4. Find ways to reach them

19. Consumer Newspapers &
Magazines
News stories
Human interest/case studies
Photo stories - Expert comments
Product placement - Features
Business deals - Reactive news
National and Local

20. TV & Radio
Much of the same but with a
strong visual hook
Backed by a spokesperson

21. Trade Press
New developments
Industry observations
Awards
Gossip . . . .

22. Blogs, social networks and
websites
Insightful comments
Up to date blogs
The right connections
Interesting!

23. Events
Stunts
Media events
Roadshow
Industry events
Networking events

24. 60% of stories in the press
come through public relations

25. 60% of stories in the press
come through public relations
Can you spot a PR story?

26. Oh, and 83% of statistics are
made up!

27. 4. Project the right image

28. Be consistent
Online
In print
In person

29. 5. Don’t be Chesney Hawkes

30. It’s all about sustainability

31. Thank you!