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  1. 1. SOCIAL MEDIA @Webbiegirl Integrated Media | Web Services | Online Marketing | Training Mia Lee
  2. 2. SOCIAL MEDIA Are You Getting It?
  3. 3. What Businesses Fear • We won’t know what to talk about • Customers will talk bad about us • We don’t have time for social media
  4. 4. Old Navy Gobble Palooza
  5. 5. Local Deals
  6. 6. Facebook Customization Custom FBML Custom Landing Tab Custom Facebook URL
  7. 7. From Mad to Glad
  8. 8. Use Facebook to invite feedback
  9. 9. A New Birthday Cake Thanks to Twitter
  10. 10. The Power of the ReTweet
  11. 11. A New Tenant Thanks to Twitter
  12. 12. Integration / Tools • Link Tweets to Facebook • Link Facebook Updates to Twitter • Use Social Media Apps and Tools from your Phone • Use all-in-one tools link • Use team sharing tools like CoTweet or HootSuite These are options, but not always appropriate.
  13. 13. How to know when you’re Getting It • You’re okay with talking to a competitor • You don’t feel pressure to SELL • You understand that excellent customer service is the underlying key 