20. “It’s the case that if you do enough
excellent, interesting, useful, funny,
compelling stuff [...] your links take care
of themselves.” Matt Cutts, June 2014
@kirsty_hulse
21. “Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience
— and, ultimately, to drive profitable customer
action.”
@kirsty_hulse
22. “Content marketing is a strategic marketing
approach focused on creating and distributing
valuable, relevant, and consistent content to
attract and retain a clearly-defined audience
— and, ultimately, to drive profitable customer
action.”
Planning
and Data
Context Audience
Understanding
@kirsty_hulse