Audience    Segmentation:    Communicate     With One to     Reach ManyStrategic Decision-Making RegardingAudiences, Stori...
Kids, Water and…    Who the Heck to Tell?What is our goal ?Who will help us get there ?How do we choose {tools, messages, ...
logo
urban graphic
stats on migration
So, then …Who are we talking to ?How do they listen ?What are they seeking ?
Defining “Personas”Who must we reach?Who will naturally evangelize?For whom will the act of giving betransformational, not...
Choose Three  (Oops: We Chose Four)SaraJuliaDavidNed
final slide
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
Peter Drury - Audience Segmentation: Communicate With One to Reach Many
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Peter Drury - Audience Segmentation: Communicate With One to Reach Many

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  • This is a river in central Kathmandu that, in 2003, I could see the bottom of and was considered fairly pristine…
  • Peter Drury - Audience Segmentation: Communicate With One to Reach Many

    1. 1. Audience Segmentation: Communicate With One to Reach ManyStrategic Decision-Making RegardingAudiences, Stories & Tools for a GrowingNonprofit Organization
    2. 2. Kids, Water and… Who the Heck to Tell?What is our goal ?Who will help us get there ?How do we choose {tools, messages, and channels}when there are so many {bright, shiny objects} ?
    3. 3. logo
    4. 4. urban graphic
    5. 5. stats on migration
    6. 6. So, then …Who are we talking to ?How do they listen ?What are they seeking ?
    7. 7. Defining “Personas”Who must we reach?Who will naturally evangelize?For whom will the act of giving betransformational, not transactional?What motivates them to engage with us?What are they seeking?
    8. 8. Choose Three (Oops: We Chose Four)SaraJuliaDavidNed
    9. 9. final slide

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