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DFB2B 2016- Mogelijkheden vandaag de dag in B2B zijn ongekend.

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Ronald Velten - Mogelijkheden vandaag de dag in B2B zijn ongekend.
Digital Future of B2B 2016 - High Tech Campus Eindhoven

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DFB2B 2016- Mogelijkheden vandaag de dag in B2B zijn ongekend.

  1. 1. Creating Moments That Matter @RonaldVelten Marketing & Communications Director IBM Europe
  2. 2. © 2013 IBM Corporation
  3. 3. World’s largest taxi company ` owns no taxis. The largest accommodation provider owns no real estate. The largest phone company owns no own telco infrastructure. World’s most valuable retailer has no inventory. The most popular media platform creates no content. World’s largest movie house owns no cinemas. Fastest growing bank has no actual money. Largest software vendor doesn’t write the code.
  4. 4. 1995+ 2010+ 2015+ Music Photography Video Rental ….. TV News Travel Recruitment ….. Retail Finance Automotive Healthcare Education ….. 2020
  5. 5. Uber for locksmiths: KeyMe, KeysDuplicated Uber for Childcare: KangaDo… Uber for Cleaning/Laundry: Cleanly, Dashlocker, Washio, Flycleaners Uber for Hotel Dry Cleaning: Oliom Uber for Mobile Repairs iCracked Uber for Removals: Moveline Uber for Lawnmowing: Lawnstarter, Plowz&Mowz… Uber for Food Delivery: Seamless Uber for Taxis: Lyft… Uber for Home Maintenance RatedPeople, HouseCall, RedBeacon Uber for Home Decoration: PaintZen Uber for Home Deliveries: Anyvan, Doorman, Instacart, UberRUSH Uber for Dog Walking: Wortheem Swifto, Urban Leash, Trottr Uber for Private Jets: BlackJet Uber for City Parking: ParkingPanda, MonkeyParking, SpotHero… Uber for Language Tuition: Cambli Uber for Storage [Valet]: Caddy, MakeSafe, Boxbee Uber for Bodyguards: Bannerman… Uber for Liquor Delivery: Saucey, Drizly, Minibar… Uber for Cannabis Delivery: Eaze, Canary… Uber for Errands: TaskRabbit… Uber for Odd Jobs: GladlyDo Uber for Hotel Rooms: HotelTonight Uber for Beauty Services: Swan, Stylebee, StyleSeat, Manicube Uber for Home Cleaning: Handybook, Homejoy Uber for Car Repairs: YourMechanic Uber for Babysitting: Urban Sitter… Uber for Pizza Delivery: Push for Pizza… Uber for Medical Equipment: Cohealo Uber for Quiet Spaces: Breather Uber for Vet (Home Visit): VetPronto Uber for Dog Sitters: DogVacay Uber for in-home Massage: Massage, UnwindMe, Zeel, Soothe Uber for Doctor House-call: Medicast, Pager Uber for Doctor Consultation: Doctor on Demand, dvisit Uber for Courier Deliveries: Deliv, Postmates, Shyp
  6. 6. 6
  7. 7. Design Matters Experience Matters Moments Matter Context Matters Design Matters Experience Matters Moments Matter Context Matters
  8. 8. INDIVIDUALLY TAILORED CREATIVE ENGAGEMENT CONSISTENT EXPERIENCE RELEVANT AWESOME UNIQUE
  9. 9. DATA-DRIVEN DECISIONS DESIGN THINKING MARKETING AUTOMATION RELEVANT AWESOME UNIQUE
  10. 10. Region/area of the country City Zip code Neighborhood Climate Coastal vs inland Age Generation Income level Gender Marital status Family life cycle Family size Occupation Education Socio-economic background Religion Lifestyle Loyalty card activity Industry Sector Legal status Location Company name Number of employees Competitors Revenue size
  11. 11. Ratings history Time of day of log-in Time spent on site Sequence of visit FollowersFollowing Number of hashtags used Membership in groups Number of Likes received Direct message recipients Direct message senders Frequency of searches Search strings entered Items put in cart Offers engaged wit Email addresses Region/area of the country City Zip code Neighborhood Climate Coastal vs inland Age Generation Income level Gender Marital status Family life cycle Family size Occupation Education Socio-economic background Religion Lifestyle Loyalty card activity Industry Sector Legal status Location Company name Number of employees Competitors Revenue size Sequence of visit Size of Network Search engine used Date on site Device used Wish lists Purchase history Subscriptions Deposits/withdrawals Trades Clickstream Videos viewed GeolocationDevice used Number of apps on device Apps deleted Check-ins App usage duration Device used
  12. 12. Time of day of log-in Time spent on site Sequence of visit FollowersFollowing Size of Network Number of hashtags used Membership in groups Number of Likes received Direct message recipients Direct message sendersSearch engine used Frequency of searches Search strings entered Date on site Device used Wish lists Purchase history Items put in cart Subscriptions Deposits/withdrawals Trades Clickstream Ratings history Videos viewed Offers engaged wit Device used Email addresses GeolocationDevice used Number of apps on device Apps deleted Check-ins App usage duration Colloquialisms Concepts Dialog Facial Recognition Semantics Phonemes Logistical Regressions Knowledge Extrapolation Linguistics Question Analysis Reasoning Strategies Openness Conscientiousness Extroversion Agreeableness Hedonism Self-enhancement Self-Transcendence Adventurousness Self-consciousness Latent Semantic Analysis Language Modeling Logistical Regressions Linguistic Analysis Logical reasoning analysis multi-language analysis n-gram Analysis Ontology Analysis Q&A Reasoning Strategies Similarity Analysis Language Parsing Syllable Analysis Region/area of the country City Zip code Neighborhood Climate Coastal vs inland Age Generation Income level Gender Marital status Family life cycle Family size Occupation Education Socio-economic background Religion Lifestyle Loyalty card activity Industry Sector Legal status Location Company name Number of employees Competitors Revenue size Euphemisms Sentiment Tone Phoneme Aggregation Sequence of visit
  13. 13. Colloquialisms Concepts Dialog Facial Recognition Semantics Phonemes Logistical Regressions Knowledge Extrapolation Linguistics Question Analysis Reasoning Strategies Openness Conscientiousness Extroversion Agreeableness Hedonism Self-enhancement Adventurousness Self-consciousness Latent Semantic Analysis Language Modeling Logistical Regressions Linguistic Analysis Logical reasoning analysis multi-language analysis n-gram Analysis Ontology Analysis Q&A Reasoning Strategies Similarity Analysis Language Parsing Syllable Analysis Region/area of the country City Zip code Neighborhood Climate Coastal vs inland Age Generation Income level Gender Marital status Family life cycle Family size Occupation Education Socio-economic background Religion Lifestyle Loyalty card activity Industry Sector Legal status Location Company name Number of employees Competitors Revenue size Euphemisms Sentiment Tone Phoneme Aggregation Time of day of log-in Time spent on site Sequence of visit FollowersFollowing Size of Network Number of hashtags used Membership in groups Number of Likes received Direct message recipients Direct message sendersSearch engine used Frequency of searches Search strings entered Date on site Device used Wish lists Purchase history Items put in cart Subscriptions Deposits/withdrawals Trades Clickstream Ratings history Videos viewed Offers engaged wit Device used Email addresses GeolocationDevice used Number of apps on device Apps deleted Check-ins App usage duration Sequence of visit Self-Transcendence
  14. 14. 18 The volume, variety and velocity of data is creating an unprecedented opportunity. 2.5Bn.gigabytes of new data are generated every day, of which 80% is unstructured and therefore largely invisible to us. Untill now!
  15. 15. creating a new partnership between people and computers that enhances, scales and accelerates human expertise. CognitiveBusiness
  16. 16. IBM Watson Digital Intelligence meets Business Creativity
  17. 17. Question & Answer Machine Learning Question Analysis Feature Engineering Ontology Analysis Natural Language Processing
  18. 18. Core Technologies Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015 Speech to Text Image Link Extraction Tradeoff Analytics Concept Tagging Image Tagging Natural Language Classifier Retrieve and Rank Author Extraction Visual Recognition Message Resonance Language Detection Tone Analyzer Question & Answer Entity Extraction Concept Expansion Sentiment Analysis Personality Insights Feed Detection Face Detection Dialog Keyword Extraction Taxonomy Language Translation Concept Insights Text Extraction Text to Speech Relationship Extraction Author Extraction Colloquialism Processing Concept Expansion Convolutional Neural Networks Deep Learning Dialog Entity Extraction Entity Resolution Feature Engineering Feature Weighting Html Analysis Image Processing Information Theory Keyword Extraction Language Identification Language Modeling Learn To Rank Linguistic Analysis Linguistic Query Machine Learning Machine Translation Message Resonance Multi-Dimensional Clustering Multilingual Training Natural Language Processing Neural Networks Ontology Analysis Pareto Analysis Passage Answering Phoneme Aggregation Question Analysis Relationship Extraction Rules Processing Scalable Searching Similarity Analytics Statistical Language Statistical Language Parsing Statistical Language Processing Syllable Analysis Text Extraction Tradeoff Analysis Visual Analysis Visual Rendering Visualization Voice Synthesis And Customization
  19. 19. Draws on Five Core Technologies Speech to Text Image Link Extraction Tradeoff Analytics Concept Tagging Image Tagging Natural Language Classifier Retrieve and Rank Author Extraction Visual Recognition Message Resonance Language Detection Tone Analyzer Question & Answer Entity Extraction Concept Expansion Sentiment Analysis Personality Insights Feed Detection Face Detection Dialog Keyword Extraction Taxonomy Language Translation Concept Insights Text Extraction Text to Speech Relationship Extraction Case Evaluation QA Qualification Video Augmentation Policy Identification Knowledge Graph Criteria Classification Risk Stratification Factoid Pipeline Usage Insights Easy Adaptation Answer Generation Decision Optimization Knowledge Studio Service Fusion QA Emotion Analysis Knowledge Canvas Statistical Dialogue Decision Support 2016 Author Extraction Colloquialism Processing Concept Expansion Convolutional Neural Networks Deep Learning Dialog Entity Extraction Entity Resolution Feature Engineering Feature Weighting Html Analysis Image Processing Information Theory Keyword Extraction Language Identification Language Modeling Learn To Rank Linguistic Analysis Linguistic Query Machine Learning Machine Translation Message Resonance Multi-Dimensional Clustering Multilingual Training Natural Language Processing Neural Networks Ontology Analysis Pareto Analysis Passage Answering Phoneme Aggregation Question Analysis Relationship Extraction Rules Processing Scalable Searching Similarity Analytics Statistical Language Statistical Language Parsing Statistical Language Processing Syllable Analysis Text Extraction Tradeoff Analysis Visual Analysis Visual Rendering Visualization Voice Synthesis And Customization Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015
  20. 20. Cognitive An ever-deepening understanding of you as an individual. BusinessRetailBankingHealthcareUtilitiesSupply ChainPharmaEnergyEducationCarsBuildingsToysGridsClothesPacemakersAppliancesMarketing
  21. 21. Understand Personalize Engage Outperform Understand Personalize Engage Outperform OUTTHINK
  22. 22. Core Technologies Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015 Speech to Text Image Link Extraction Tradeoff Analytics Concept Tagging Image Tagging Natural Language Classifier Retrieve and Rank Author Extraction Visual Recognition Message Resonance Language Detection Tone Analyzer Question & Answer Entity Extraction Concept Expansion Sentiment Analysis Personality Insights Feed Detection Face Detection Dialog Keyword Extraction Taxonomy Language Translation Concept Insights Text Extraction Text to Speech Relationship Extraction Author Extraction Colloquialism Processing Concept Expansion Convolutional Neural Networks Deep Learning Dialog Entity Extraction Entity Resolution Feature Engineering Feature Weighting Html Analysis Image Processing Information Theory Keyword Extraction Language Identification Language Modeling Learn To Rank Linguistic Analysis Linguistic Query Machine Learning Machine Translation Message Resonance Multi-Dimensional Clustering Multilingual Training Natural Language Processing Neural Networks Ontology Analysis Pareto Analysis Passage Answering Phoneme Aggregation Question Analysis Relationship Extraction Rules Processing Scalable Searching Similarity Analytics Statistical Language Statistical Language Parsing Statistical Language Processing Syllable Analysis Text Extraction Tradeoff Analysis Visual Analysis Visual Rendering Visualization Voice Synthesis And Customization
  23. 23. Core Technologies Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015 Speech to Text Image Link Extraction Tradeoff Analytics Concept Tagging Image Tagging Natural Language Classifier Retrieve and Rank Author Extraction Visual Recognition Message Resonance Language Detection Tone Analyzer Question & Answer Entity Extraction Concept Expansion Sentiment Analysis Personality Insights Feed Detection Face Detection Dialog Keyword Extraction Taxonomy Language Translation Concept Insights Text Extraction Text to Speech Relationship Extraction Author Extraction Colloquialism Processing Concept Expansion Convolutional Neural Networks Deep Learning Dialog Entity Extraction Entity Resolution Feature Engineering Feature Weighting Html Analysis Image Processing Information Theory Keyword Extraction Language Identification Language Modeling Learn To Rank Linguistic Analysis Linguistic Query Machine Learning Machine Translation Message Resonance Multi-Dimensional Clustering Multilingual Training Natural Language Processing Neural Networks Ontology Analysis Pareto Analysis Passage Answering Phoneme Aggregation Question Analysis Relationship Extraction Rules Processing Scalable Searching Similarity Analytics Statistical Language Statistical Language Parsing Statistical Language Processing Syllable Analysis Text Extraction Tradeoff Analysis Visual Analysis Visual Rendering Visualization Voice Synthesis And Customization
  24. 24. Try it for free: ibmbenchmarklive.mybluemix.net
  25. 25. Core Technologies Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015 Speech to Text Image Link Extraction Tradeoff Analytics Concept Tagging Image Tagging Natural Language Classifier Retrieve and Rank Author Extraction Visual Recognition Message Resonance Language Detection Tone Analyzer Question & Answer Entity Extraction Concept Expansion Sentiment Analysis Personality Insights Feed Detection Face Detection Dialog Keyword Extraction Taxonomy Language Translation Concept Insights Text Extraction Text to Speech Relationship Extraction Author Extraction Colloquialism Processing Concept Expansion Convolutional Neural Networks Deep Learning Dialog Entity Extraction Entity Resolution Feature Engineering Feature Weighting Html Analysis Image Processing Information Theory Keyword Extraction Language Identification Language Modeling Learn To Rank Linguistic Analysis Linguistic Query Machine Learning Machine Translation Message Resonance Multi-Dimensional Clustering Multilingual Training Natural Language Processing Neural Networks Ontology Analysis Pareto Analysis Passage Answering Phoneme Aggregation Question Analysis Relationship Extraction Rules Processing Scalable Searching Similarity Analytics Statistical Language Statistical Language Parsing Statistical Language Processing Syllable Analysis Text Extraction Tradeoff Analysis Visual Analysis Visual Rendering Visualization Voice Synthesis And Customization
  26. 26. Sander van der Blonk http://www.cruxdigital.nl/future-proof-your-marketing-technology-stack/ You are unlikely to______ Click on an ad Follow on social media Buy healthy foods You are likely to______ Buy eco-friendly Reply on social media Try it for free: https://watson-pi-demo.mybluemix.net
  27. 27. Core Technologies Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015 Speech to Text Image Link Extraction Tradeoff Analytics Concept Tagging Image Tagging Natural Language Classifier Retrieve and Rank Author Extraction Visual Recognition Message Resonance Language Detection Tone Analyzer Question & Answer Entity Extraction Concept Expansion Sentiment Analysis Personality Insights Feed Detection Face Detection Dialog Keyword Extraction Taxonomy Language Translation Concept Insights Text Extraction Text to Speech Relationship Extraction Author Extraction Colloquialism Processing Concept Expansion Convolutional Neural Networks Deep Learning Dialog Entity Extraction Entity Resolution Feature Engineering Feature Weighting Html Analysis Image Processing Information Theory Keyword Extraction Language Identification Language Modeling Learn To Rank Linguistic Analysis Linguistic Query Machine Learning Machine Translation Message Resonance Multi-Dimensional Clustering Multilingual Training Natural Language Processing Neural Networks Ontology Analysis Pareto Analysis Passage Answering Phoneme Aggregation Question Analysis Relationship Extraction Rules Processing Scalable Searching Similarity Analytics Statistical Language Statistical Language Parsing Statistical Language Processing Syllable Analysis Text Extraction Tradeoff Analysis Visual Analysis Visual Rendering Visualization Voice Synthesis And Customization
  28. 28. TRY IT https://tone-analyzer-demo.mybluemix.net
  29. 29. Core Technologies Source: Watson Qualitative IDIs, Watson Brand—Business Survey, July 2015 Speech to Text Image Link Extraction Tradeoff Analytics Concept Tagging Image Tagging Natural Language Classifier Retrieve and Rank Author Extraction Visual Recognition Message Resonance Language Detection Tone Analyzer Question & Answer Entity Extraction Concept Expansion Sentiment Analysis Personality Insights Feed Detection Face Detection Dialog Keyword Extraction Taxonomy Language Translation Concept Insights Text Extraction Text to Speech Relationship Extraction Author Extraction Colloquialism Processing Concept Expansion Convolutional Neural Networks Deep Learning Dialog Entity Extraction Entity Resolution Feature Engineering Feature Weighting Html Analysis Image Processing Information Theory Keyword Extraction Language Identification Language Modeling Learn To Rank Linguistic Analysis Linguistic Query Machine Learning Machine Translation Message Resonance Multi-Dimensional Clustering Multilingual Training Natural Language Processing Neural Networks Ontology Analysis Pareto Analysis Passage Answering Phoneme Aggregation Question Analysis Relationship Extraction Rules Processing Scalable Searching Similarity Analytics Statistical Language Statistical Language Parsing Statistical Language Processing Syllable Analysis Text Extraction Tradeoff Analysis Visual Analysis Visual Rendering Visualization Voice Synthesis And Customization
  30. 30. 40
  31. 31. TRY IT connectidy.com
  32. 32. BETA: Thenorthface.com/xps
  33. 33. Equals 3
  34. 34. 47
  35. 35. IBM Institute for Business Value
  36. 36. TRY IT! record.underarmour.com
  37. 37. Design Matters Experience Matters Moments Matter Context Matters Design Matters Experience Matters Moments Matter Context Matters
  38. 38. 53@ronaldvelten linkedin.com/in/ronaldvelten

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