Dayna Rothman, VP of Marketing at EverString and author of Lead Generation for Dummies, took the stage at The Uberflip Experience to talk about how content marketing and account-based marketing go hand in hand.
3. When
ABM
&
Content
Collide:
How
to
Build
an
Account-‐
Based
Content
Strategy
Dayna
Rothman,
VP
of
Marketing
– Brand,
Content,
and
Demand
@
EverString
and
Author
of
Lead
Generation
for
Dummies
@dayroth