2. My name is Sterling Clark I was born in Chicago. I served in the Military
when I was out of the Military. My past have help me understand the
importance of live and how to communicate better and expressing my
emotions and Ideas. My vision is to be Honest, Empathetic and impactful
leader, and to recognize internationally within the industry. My purpose is to
help indie artist to have an successful career experience, My mission I am
committed to grow as a leader and delivering value added projects to and
users. My mission is to create a save environment where the recording
artist they could feel comfortable and can get all the services they need in
one location. My goal is to start up with a internship to gain some more
experience and move up to working with recording Artist and having a
successful business In the future.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Internship A&R
• A&R Sony
• A&R Assistant
BRAND ARCHETYPE –I will recruit
recording artist that work hard. I will
provide guides to the recording
artist for they could be in the right
path. My motivations is to be know
in the industry. My goal is to
become a success A&R and be
known.
[A&R] for [Music industry]
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• I Will schedule a virtual consultation with her
• One method I Will use is Linkedin or reach out though
her.
• I planned to reach out in the end of this month .
PICTURE
[A&R at [Epic Record ]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
Never FallingUnder
Outreach Plan:
• +
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
[A&R] at [ROC NATION]
Zoë Young
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• My goal is to get involve with a internship as a intern.
• My goal is to get an internship and get more
knowledge within the internship. I will like to start the
internship 2023
Mid Term: (2025)
• I will join another internship to gain more knowledge
and join major recording label as a intern
Long Term: (2026
• My long term goal is to use the knowledge from the
internship and work with major companies as a A&R I
will like to open my own A&r company.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
M
COMMUNICATION
SOFT
HARD
Expert
Typing Expert
w
w
Communication Expert
microsoft Adept /
Promotion and Marketing
SOFT
HARD
Expert
Artist Development Expert
B
U
SB
BUSINESS KNOWLEDGE Adept
VERBAL COMMUNICATIONSkill 1 Adept /
7. I promise to help all the recording artist to
become know by promoting and marketing. I
promise I will also help them with artist
development.
PROMISE
8. CREDENTIALS
Work Experience:
• United states marines
• Mercy Entertainment
Education:
• Evergreen High school
• Music Business , B.S., Full Sail University (Ex:2024
Awards:
• United states
9. COMPETITION
Juawanna McGhee
Industry Experience:Produer
Education:
• Fullsail University
• Delta High school
Leadership Experience:
Producer
Skills and Proficiencies:
Producer
Executive producer
Sterling Clark
Overall Online Presence:
• She has 1,132 followers on linkedin. She has facebook
and other social media
• https://www.linkedin.com/in/juawanna-mcghee-
a0317256/
HEADSHOT HEADSHOT
Industry Experience:
• Producers, a&R
Education:
• Fullsail University
Leadership Experience:
• Marine corps
• Excel
• Powerpoint
Skills and Proficiencies:
Mirosoft
Producer
Management
Overall Online Presence:Sterling clark has
500 plus connections. Is active on face
book and instagram
ttps://www.linkedin.com/in/sterling-clark-iii-
79362794/
10. COMPETITION
Chase Matthews
Noteworthy Experience:
• Artist development
Sterling clark
HEDSHOT HEADSHOT
Industry Experience:
Education:Culverhouse College of
Business
Skills and Proficiencies:
• Mircosoft
• Artist development
• Management
Overall Online Presence:
• Has connection on linkedin He has a page up in linked
in facebook and instagram
• https://www.linkedin.com/in/chase-matthews-
b574b2178/
Industry
Experience:Producers, a&R
Education:
• Fullsail university
Leadership Experience:
• Marine corps
• Excel
• Powerpoint
Skills and Proficiencies:
• Producer
• Management
Overall Online Presence
Sterling clark has 500 plus connections. Is
active on face book and instagram
ttps://www.linkedin.com/in/sterling-clark-iii-
79362794/
11. BRAND POSITION
For indie artist who want to grow as a artist. I will
provide social media campagin, magazine article,
itunes chart, billboard and artist consultation. It
will help artist increase your target audience
because if you succed we both do
“KINGZIUH
12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ Sound Advice: Breaking Into the Music Business
‣ March 20 LOCATION Brooklyn new york
‣ Dead & Company - The Final Tour
‣ June| LOCATION queens new York
‣ The Metropolitan Museum of Art Pay-What-You-Wish /
Free Admission Wednesdays
‣ March 15 LOCATION new york
Digital Marketing
• Primary Content: I will create content that shares integrated
promotion and marketing .Resources that should be available
to general public.
• Primary Tools:linkedin youtube facebook I will promote every
month
• Website: digital portfolio it will help people learn about me, my
brand and what services I offer , and can benefit from my
help?
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking an experience artist development or social
media marketing, that can provide me with the
tools, mindset and information to bring my brand
life
Formal Education
• Complete Music bachelors by Feb 2024.
Technical Skills
• Compete bachelors degree at fullsail university by feb
2024
• Get a internship after school
• Get a job within the industry
Soft Skills
• Artist development
• Management
• A&r
14. Sterling clark
Did you know recording artist have their own A&R that represents them.
Some indie artist doesn’t have one. Let me be the one to help you grow and
promote you
Picture of You
Goes Here
15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.