Personal Brand Exploration

PERSONAL BRAND EXPLORATION
Chantavia Franklin
Project & Portfolio I: Week 1
June 3,

I found my love for music and the artistry at a
very young age. Around the age of 3 years old, I
began performing in front of friends and family.
Years later, I performed on stages at different
events. Over the years, I developed a love for
managing artists and helping them develop their
own skills to become the very best version of
themselves.
IDENTITY

PROFESSION
Potential Job Titles:
• A&R Rep
• Artist Development Manager
• Venue Manager
BRAND ARCHETYPE - Royalty "To
create a prosperous, successful
community. To leverage their
authority and lead by example”.I am
a great leader. I enjoy helping
people to elevate into a better
version of themselves.
Artist Development Manager

[CATEGORY of PEOPLE]
TARGET AUDIENCE
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
PROFILE
PICTURE [TITLE] at [COMPANY]

GOALS
Short Term: (Immediately After Graduation, 2025)
• Specific goal you want to achieve in short term.
‣The first year, I want to work with a local artist.
Mid Term: (2026)
• Specific goal you want to achieve in mid term.
‣I want to have my own Artist management
company.
Long Term: (2030)
• Specific goal you want to achieve in long term.
‣I want to be able to have a record company, so
sign artists.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
People Management Skills Novice / Adept / Expert
Problem Solving Skills Novice / Adept / Expert
Web Page Creation and Editing
SOFT
HARD
Graphics and Photo Imaging
Software
Leadership Novice / Adept / Expert
Sales and Marketing Novice / Adept / Expert

I help clients own the stage by helping them
identify and develop their skills.
[WHO?] [WHAT?] [HOW?]
PROMISE

CREDENTIALS
Work Experience:
• Administrative Assistant II
• Department Coordinator
Education:
• Music Business, B.S., Full Sail University (Exp. 2025)
Leadership role:
• Administrative Assistant II
• Staff Developer Support
Picture Relevant
to Your Industry
Goes Here

COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Education:

COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Education:
Education:

ARTIST DEVELOPMENT
For aspiring music Artists who want to become
the best versions of themselves, I provide artist
development management because I want to help
Artists develop the necessary skills for longevity
within the industry, as well as have a basic
understanding of the music industry and how it
operates..]
“?”

NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
‣ DATE | LOCATION
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?

PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills

Chantavia Franklin
You know how to become the best? Well, what I do is help you become the
best. In fact, I have experience working with aspiring artists who want to
have longevity within the music industry.

REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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