Social Media in the UK

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Using DCMS and ONS data, here is a short SlideShare on how people and businesses use social media in the UK.
Please note some slides refer to data for England and Wales only.

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Social Media in the UK

  1. 1. Social Media in the UK Social Media in the UK Statistics from the Office for National Statistics and Department for Culture Media and Sport
  2. 2. Source: Office for National Statistics In 2016, 82% of adults in Great Britain used the internet daily or almost every day Social Media in the UK Internet Use
  3. 3. Source: Office for National Statistics Social Media in the UK Types of engagement In 2016 adults aged 16 to 24 in Great Britain were most likely to engage in online activities that focused on leisure or recreation, such as social networking (91%) or listening to music (87%) 65% 87% 66% 91%
  4. 4. wedf Internet use for social networking is growing, rising to 63% in 2016. This was an increase from 45% in 2011 Social Media in the UK Social networking 0 10 20 30 40 50 60 70 80 90 100 % 63%45% Source: Office for National Statistics
  5. 5. Source: Department for Culture Media and Sport Social Media in the UK In England LinkedIn has more users who are male 62% Instagram has more users who are female 56% Who uses social media? Male LinkedIn Facebook Twitter Any social media Instagram YouTube Spotify Female 47% 53% 54% 46% 53% 47% 62% 38% 43% 56% 58% 42% 50% 50%
  6. 6. Social Media in the UK Who uses social media? People with a limiting illness or disability are less likely to use social media Source: Department for Culture Media and Sport
  7. 7. The more employees a business has, the more likely it is to use social networks Social Media in the UK Businesses with 10 to 49 employees Businesses with 1,000 or more employees 49% 83% Businesses using social media Source: Office for National Statistics
  8. 8. Source: Department for Culture Media and Sport Over two thirds of those who used social media did so at least once a day Social Media in the UK How often? 32% 37% At least once a day Several times a day11% At least 3 to 4 times a week 10% 1 to 2 times a week 11% Less often than once a month
  9. 9. Source: Department for Culture Media and Sport Social Media in the UK 29% 41% 17% 17% 16% The most common reasons for using social media are to find out what’s happening in the local area, and to share content and views on content Why do people use social media?
  10. 10. Social Media in the UK Platforms Source: Department for Culture Media and Sport Facebook, YouTube and Twitter are the most popular platforms
  11. 11. Source: Department for Culture Media and Sport Social Media in the UK Instagram had the youngest users, whilst LinkedIn had the oldest Platforms % Users The age distribution of the population of all adults in England % 16 to 24 45 to 6425 to 44 65 to 74 75+ 16 to 24 45 to 6425 to 44 65 to 74 75+ 16 to 24 45 to 6425 to 44 65 to 74 75+ 40 40 20 20 0 0 LinkedIn Facebook Twitter Instagram YouTube Spotify 16 to 24 45 to 6425 to 44 65 to 74 75+ 16 to 24 45 to 6425 to 44 65 to 74 75+ 16 to 24 45 to 6425 to 44 65 to 74 75+
  12. 12. Mobile devices used for internet use ‘on the go’ Great Britain, 2016 70% 36% 12% Social Media in the UK Platforms Source: Office for National Statistics
  13. 13. For more information, visit our website www.ons.gov.uk Social Media in the UK

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