With just two days left until polling day, find out what women think about the EU referendum

1. A part of Creston Unlimited
Confidential: For research purposes only
The EU referendum:
What do women think?
21st June 2016

2. 2
5 key take outs
Full data available on the ICM website
Women are still twice as likely as men to be undecided on how to vote in the referendum.
They are also less certain that they will vote at all.
Voting preference is split by age and social class (the same trend applies to men).
With just days left until polling day, only 56% of women feel well informed enough to
make a decision over how to vote.
Only a minority feel either side of the campaign has addressed their concerns, and
only a quarter say either campaign has helped them make up their mind.
But that’s not because women don’t care – women are more likely than men to say they have
found the EU debate interesting. Representation may play a part: 37% of women think that both
sides of the debate have been too dominated by men
1
2
3
4
5

3. 3
Methodology
• These slides provide a snapshot of public opinion towards the “Remain” and “Leave” EU
referendum campaigns. A particular emphasis is placed on the views of women.
• The data is from two sources:
• ICM’s weekly EU referendum tracker. Fieldwork conducted using ICM’s online omnibus. For
voting intention data, those not registered to vote or certain not to vote have been excluded
from the data. In addition, from April onwards voting intention data is weighted according to
stated likelihood to vote.
• Two waves of research on ICM’s online omnibus for the Fawcett Society. A representative
sample of 2,000 GB adults (18+) was originally interviewed between the 8th and 10th of April
2016. The questions (along with 3 additions) were repeated using the same methodology
between the 10th and 13th of June 2016. Data has been weighted to match the known
demographic profile of GB adults.
• Unless otherwise stated, data refers to the June 2016 omnibus research.
• Full data is available on the ICM website.

4. Confidential: For research purposes only 4
Women’s voting intentions over time
0%
10%
20%
30%
40%
50%
60%
Remain Leave Don't know
Q. Should the United Kingdom remain a member of the European Union or leave the European Union?
Base: All female respondents (n=c. 1,000 per wave); all female respondents registered to vote and likely to vote in the EU referendum (n=c. 900 per wave).
Source: ICM Unlimited EU referendum tracker, 22 September 2015 to 13 June 2016.
50%
40%
10%
Turnout weighting
introduced

5. 5
0%
10%
20%
30%
40%
50%
60%
70%
80%
04-Apr 11-Apr 18-Apr 25-Apr 02-May 09-May 16-May 23-May 30-May 06-Jun 13-Jun
Men Women
Q. The referendum on the UK’s membership of the European Union will take place on June 23rd. Many people we have spoken to have told us that they will not
vote in the referendum, while others will vote. How certain is it that you would actually vote in the referendum? 10-point answer scale, % giving 10/10 displayed.
Base: All female respondents (n=c. 1,000 per wave). Source: ICM Unlimited EU referendum tracker, 4 April 2016 to 13 June 2016.
% Absolutely certain to vote
72%
75%
In mid-June, just 46% of
women aged 18-24 said
they were absolutely
certain to vote, vs 91% of
women aged 65 or older
Over the last two months, men have generally been more likely to
say they are certain to vote in the referendum

6. 6
Younger women and women from more affluent backgrounds are
more likely to favour remaining in the EU
A
G
E
54%
56%
36%
33%
26%
33%
33%
51%
64%
73%
13%
11%
13%
2%
1%
18-24
25-34
35-64
65-74
75+
Remain Leave Don't know
Q. Should the United Kingdom remain a member of the European Union or leave the European Union?
Base: All female respondents who are registered to vote and likely to vote in the EU referendum (n=935).
Source: ICM Unlimited EU referendum tracker, 13 June 2016.
S
O
C
I
A
L
G
R
A
D
E
47%
47%
33%
31%
44%
39%
56%
63%
9%
14%
11%
6%
AB
C1
C2
DE
Remain Leave Don't know

7. 7
A large % of women don’t feel informed enough to make a decision
on how to vote in the referendum
56%
17%
22%
5%
Net:
Agree
Neither/
nor
Net:
Disagree
Don't
know
64%
17%
16%
3%
G
E
N
D
E
R
W
O
M
E
N
B
Y
A
G
E
41%
48%
53%
55%
63%
68%
77%
18%
18%
22%
15%
15%
15%
10%
33%
25%
21%
27%
20%
11%
11%
9%
9%
4%
3%
2%
6%
2%
18-24
25-34
35-44
45-54
55-64
65-74
75+
!
Q3. To what extent do you agree or disagree with the following statements…”I feel informed enough to make a decision on how to vote in the
referendum”. Base: All women (n=1109); all men (n=912); Women aged: 18-24 (n=104); 25-34 (227); 35-44 (n=210); 45-54 (n=200); 55-64
(n=164); 65-74 (n=95); 75+ (n=109). Source: ICM Unlimited omnibus. Fieldwork conducted online 10th-13th June 2016.
A third of young
women don’t
feel informed
enough to make
a decision on
how to vote

8. 8
Over the last 3 months, the Leave campaign has made more
progress in addressing women’s concerns
30%
28%
37%
30%
April Now
25%
36%
28%
28%
27%
25%
25%
25%
25%
21%
24%
29%
23%
18%
23%
19%
Leave - April
Leave - Now
Remain - April
Remain - Now
Net: Agree Neither/nor
Net: Disagree Don't know
W
O
M
E
N
O
V
E
R
T
I
M
E
49% of
female
remainers
agree
56% of
female
leavers
agree
Q1. Thinking about what you have seen or heard about these campaigns, to what extent do you agree or disagree that each of the following have
addressed issues that you personally are concerned about? People or organisations campaigning for the UK to a) remain in the EU; b) leave the
EU. Base: All respondents (n=2,021); All women in April (n=1,107); all women in June (1,109). ICM Unlimited omnibus. Fieldwork conducted
online 10th-13th June 2016. April fieldwork conducted 8th-10th April 2016.
Overall % agree that each campaign has addressed
issues they are personally concerned about
L
E
A
V
E
R
E
M
A
I
N

9. 9
Despite being more interested in the EU debates than men, only
26% of women have actually found them useful
Have the campaigns helped you decide which
way to vote in the referendum?
“I have found debates over the EU interesting”
40%
36%
Have helped me
Haven’t helped me
N/A: I’d already
decided which way
to vote
26%
37%
31%
27%
41%
29%
Q2. To what extent, if at all, have the arguments presented by the campaigns so far helped you decide which way to vote in the referendum?
Q3. To what extent, if at all, do you agree or disagree with the following statements…”I have found debates over the EU referendum interesting”
Base: All women (n=1,107); all men (912).
ICM Unlimited omnibus. Fieldwork conducted online 10th-13th June 2016.

10. 10
37% of women think both sides of the debate have been too dominated
by men. Remainers are more likely to think this than Leavers
37%
36%
15%
11%
Agree Neither/ nor Disagree Don't know
25%
40%
27%
9%
G
E
N
D
E
R
%
A
G
R
E
E
Remainers
Leavers
47% 33%
19%34%
Q3. To what extent, if at all, do you agree or disagree with the following statements… ”both sides of the
EU debate have been too dominated by men”
Base: All women (n=1,107); all men (912). Women intending to vote remain (432) or leave (504); men
intending to vote remain (417) or leave (419).
ICM Unlimited omnibus. Fieldwork conducted online 10th-13th June 2016.

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