LinkedIn: Tips and Best PracticesAlex Lawrence: Vice Provost – Weber State UniversityTwitter: @_AlexLawrence (underscore before my name)LinkedIn: /AlexOnLinkedInFacebook: /AlexLawrenceBlog: StartupFlavor.comGoogle+: Gplus.am/Alex
LinkedIn Stats World’s largest professional network = 225 million members in over200 countries and territories 77+ million in United States Executives from every Fortune 500 company are members 5.7 billion professionally oriented searches in 2012 Revenue increased 72% last year to $325 million 132 million unique visitors in first quarter of 2013 Many companies block social networks but don’t block LinkedIn
It All Starts With Your Profile Has to be complete – get the 100% bar Has to be accurate (dates, titles, etc.) Needs a current photo The more detailed the better Needs recommendations (more on that later) Quantity over quality of connections
After Your Profile Is Legit… Start with all of your business cards, contact files and peopleyou email regularly – search for them Pre-write a custom request to connect, do not use the template Only connect with people you have met in person or online If you want to connect with someone new, find a way toconnect with them somewhere easier (Twitter) Follow up tweet, etc. connection with customized LinkedInrequest mentioning those interactions
Recommendations After profile is complete and you have high quality connections Get recommendations by giving them first Not all recommendations are created equal Good = specific results and stories (details) Bad = people that don’t really know you (generic)
Recommendations Asking is okay -- make it personal and polite.Dear ____,I’m sending this to ask you for a brief recommendation of mywork that I can include in my LinkedIn profile. It wouldbe great if you could include stories and details as a result ofworking with me.To make this easier for you, here’s a possible draft…feelfree to edit this or create your own. I’d be happy to do thesame for you in return![Insert your draft of the recommendation]Thanks so much for your help.
Sample Recommendations Something like this for a draft recommendation: I’ve worked with Jane for the past two years. During thattime her department has increased sales from $20m to over$40, which was nearly 50% more than the company hadhoped for. I’ve seen Jane earn the respect of her peers andcustomers alike in addition to strong and measurableperformance. When I was promoted, I specifically asked forher to join my team. Since that time, Jane has led a teamthat has consistently been our top performer, beating quotaby an average of over 20%. Jane is a pleasure to work withand a very reliable high performer – a great combination.
Recommendations Get at least ten You control which ones show up Okay to ask for a re-write or edit (if relationship warrants it) Make sure they are specific Customers and co-workers – get them while working togetherand still there
Leads On LinkedIn Three types of leads on LinkedIn Jobs Who’s Viewed You Employees Great way to find talent online Customers Who makes the decisions and how do you get to them?
Paid and Unpaid Lead Gen Paid = targeted status updates Unpaid strategies Include and encourage employees – 70% more likely tocomment and share Join groups – lots of them out there or start your own Time your updates – morning and midday on weekdays Encourage participation – calls to action, spark discussion Keep it brief
Content = Interaction Personalize your updates 60% interested in industry insights 53% interested in company news 43% interested in new products/services 3 – 4 times a day and 20 times a month Comment on others updates daily In or out – faking it won’t work
Monitor, Analyze and Refine Individual status update performance (analytics) to refine: Time of day Length of update Content type -- question or comment, etc. Frequency – too much or too little? Are you a curator or an advertiser?
Maximizing LinkedIn Profile is 100%, current and full of accurate information 10+ recommendations, each with great detail Joining targeted groups and sharing curated content Updating 3-4 times a day with posts you’ve experimented with Regularly having conversations on your profile updates NOW you can reach out to unknowns, get introductions, searchand prospect for leads, employees and (don’t tell M*) jobs
Maximizing LinkedIn When people look at your profile (remember, you can see whodoes), lots of great content and activity Lots of great and detailed recommendations Useful links and articles about your industries YOU’RE AN EXPERT! Much easier to connect and get a meeting or phone call Numerous personal experiences reflect this
Thanks! Alex Lawrence @_AlexLawrence Facebook: /alexlawrence Linkedin: /alexonlinkedin Blog: startupflavor.com This ppt: