Stacey Zega conducted audience research through a Google Forms questionnaire to inform the development of an R&B music video. The questionnaire gathered information on respondents' ages, genders, music preferences, and how they consume R&B artists. Most respondents were between 14-35 years old and enjoyed R&B as well as similar genres like pop, rock, and hip hop. Over 60% listened to R&B everyday and were familiar with popular R&B artists. Based on the results, Zega's primary target audience is 14-17 year olds and the music video should incorporate popular visual and performance elements from the genre. However, the R&B market is saturated so differentiation will be needed for success

1. Music Video Audience
Research
By Stacey Zega

2. To conduct my audience research I made a questionnaire on google forms. I aimed
to gather quantitative data so I could make graphs out of the information. With my
genre being R&B I tried to base the question's around it as much as possible.

3. Questionnaire
How old are you?
0-13 14-17 18-24 25-35 35-45 46+
I had 25 responses on my questionnaire and my first
question was how old are you? From my responses I
gathered that my target audience varied from 14-35. My
primary target audience is the age group of 14-17. From this
research my audience are young teenagers, so my music
video will be targeted to them.

4. What gender are you?
Male Female Prefer Not To Say
My genre mainly is women but also the majority is other so I
feel as if I can not chose to base my music video on one
genre, this would be bias and while conducting my research
it has clearly stated that it is not just one gender.

5. 0 2 4 6 8 10 12
Pop
Rock
Hip Hop
Indie
What genre do you like?
Series 1
From this I generated that my audience does like R&B and they would have an interest in my music video.
Also the other genres that were picked are similar to R&B so it is useful to know that my audience are
interested in my genre.

6. 60%20%
8%
12%
HOW OFTEN DO YOU LISTEN TO R&B?
Everyday Occasionally Rarely Never With this question I learnt that a good 60% of my
audience listen to my choice of genre each day and
only 12% never listen to it. I have a mass market that
I could sell to but it may be very competitive as R&B
is a genre that is listened to a lot.

7. 0 5 10 15 20 25 30
Beyonce
Rihanna
The Weekend
Jay Z
Have you listened to any of these artists?
Yes No
By gaining knowledge of the most popular artists in the R&B genre I could then look at their music
videos for inspiration. My target audience watch mostly all of the artists in my genre which is a
positive as I can then follow the codes and conventions of a R&B music video.

8. What is the most important in a music video for you?
Narrative Visuals Performance
The majority enjoy visual music videos which I will aim to incorporate into my music video, along with a
performance based video as that is what the majority of my audience like.

9. To conclude, my target audience research I have found out that I have a young
audience. The market that I am entering is saturated and there is a lot of
competition, I will need to differentiate my product from my competitors in order
for my music video to be successful.