1. Questionnaire and results

2. Question 1

3. Results
Most of the random participants that we chose were male. This helped us
identify which market we were making our music video for and if there were
any different requests or expectations of different genders from our music
video.

4. Question 2

5. Results
By having a different age range it also helped identify which age range liked
indie pop. This will also help us identify who we need to target our star towards
as a younger generation would have different expectations from an older
generation. The females that liked indie pop ranged from 16-20 and one male
was 18 and the other two males were 17. This helps narrow down the target
audience to young females ranging from around 16-20+.

6. Question 3

7. Results
This question helped us understand what type of narrative we need to use in
our video. Based on the results we will have both a story developing and the
artist performing however it will be more performance based as it had the
most votes.

8. Question 4

9. Results
The people that chose yes went on to answer question 5 which helped us
understand what setting the people who liked indie pop expected. The people
that answered no went on to answer question 6 and answered their favorite
genre which helped us establish which age groups and genders liked which
genre.

10. Question 5

11. Results
Based on the results we found that most people that listened to indie pop
expected a video that was outdoors and therefore our video will be based
outdoors.

12. Question 6

13. Results
We found that only the males that took part in the survey didn’t listen to indie
pop which helped eliminate them from our target audience.

14. Question 7

15. Results
Only one male said they didn’t find a link between a music video and the
lyrics of the video which helped us decide that we should have a link
between the music video and the lyrics of the song.

16. Question 8

17. Results
Everyone answered yes to this question so we decided it would be sensible to
get inspiration from other videos from artists that also sing in the same genre.
This can be seen in the similar artists research.

18. Question 9

19. Results
We asked this question to help create the stars image. Artists such as Lady GaGa
are known fro their off screen antics however most participants said it doesn’t
affect their opinion of the artist so we will not give them this persona. We have
researched other similar artists star image and will research more for a better
understanding.

20. Question 10

21. Results
Most participants answered yes to this question however it was very close so me
and my partner are still wondering whether it would be suitable for us to have a
free item in the digipak.

22. Overall Correlations
 All males didn’t like indie pop and liked r’n’b and grime
more.
 Only males voted the option of watching the story
develop, so perhaps we will not have this type of
narrrative.