3. OUR CORE TEAM
– An expert in the field of marketing/
co-ordination with 20+ years experience.
– A safety professional in the field of
Safety with vast experience in handling
prestigious projects in U.A.E.
– A master in organizing Events with 17+
years of experience with World Trade Center,
Exhibition Division.
– A HSE Training Manager with vast and
experience in Safety Training and Campaigns.
5. INTRODUCTION – SAFETY CAMPAIGN
There is little doubt that advertising, marketing
and public relation campaigns can significantly
effect how people Think and Act. Take a look at
the items in your kitchen cabinet; nearly all of
these are underpinned by some form of publicity,
influencing your decision to purchase them over
their competitors.
6. INTRODUCTION - SAFETY CAMPAIGN
But can the same promotional principles be
applied to Occupational Safety and Health?
The answer is a resounding ‘yes!’ you can
motivate people to Think and Act differently
about safety and health using our well-planned,
personalized and targeted campaign that
promotes Occupational Safety and Health
practices.
7. WHAT IS A SAFETY CAMPAIGN ?
The Safety Campaign is a process of coaching
each employee through state of the art methods
and programs to enable them to be more involved
and effective at managing safety on a personal
and organizational level on a daily basis.
A comprehensive year long program structured to
inform and improve employee's and contractor's
attitudes and behaviour with regards to safety.
8. WHY DO WE NEED A CAMPAIGN?
Reinforce safety messages & raise employees’
Safety awareness.
Compliment existing Health and Safety processes
and procedures.
Promote a healthy lifestyle as a benefit not only
to the employees but also the employer.
Improve the status/profile of the safety team.
Enable employees to take more responsibility for
their own Health & Safety.
9. WHAT ARE THE DIRECT EFFECTS
OF THE CAMPAIGN
The Safety Campaign will reduce incident rates,
enhance interaction and teamwork between
employees, increase productivity, create job
loyalty and reduce stress at the work place.
Encourage employees to talk to each other on
issues of work and safety.
Function as an excellent team building exercise.
Enable learning about safety through fun
10. HOW CAN IT BE BENEFICIAL TO THE
COMPANY?
It creates a positive environment among the
employees and boosts their moral.
It creates a goodwill in the market and a high
reputation among the business competitors.
It will motivate employees to report dangerous
occurrences at the work place, thus reducing
Incident & Accident rates.
Company will be recognized for its initiative
towards creating a safe work place for the
employees.
11. DECIDING THE TONE OF THE CAMPAIGN
The ‘tone’ of each campaign – its look and feel –will
depend on target audiences and the messages you
want to communicate.
Cool and rational:
This is most suitable for high-level target
audiences, such as heads of businesses and policy
makers. Generally they want to hear a concise,
unemotional and well-reasoned business case,
supported by hard facts and figures.
12. DECIDING THE TONE OF THE CAMPAIGN
Educational:
Most effective when aimed at people who already
appreciate the importance of the issue but need
further information and advice to help them.
Fun:
A useful option when dealing with subjects that are
considered to be a bit dull and dry, even though
they have important implications. Would be an
important element for a campaign aimed at
Construction Safety, for example.
13. DECIDING THE TONE OF THE CAMPAIGN
Fearful:
This is one of the most popular routes and works on
the ‘scare them into action’ premise: ‘If you don’t do
this, you’ll pay a high price.’
Handy for target audiences who are resistant to
change or refuse to recognize the significance of a
particular problem.
14. HOW CAN A CAMPAIGN BE ORGANIZED?
DEPENDING ON YOUR REQUIREMENT.
A YEAR LONG
CAMPAIGN
1. A year long
campaign
consist of 12
different topics.
2. Every month
one topic shall
be addressed.
3. Topics shall be
tailor made as
per client
requirement.
A WEEK LONG
CAMPAIGN
1. A particular
topic will be
delivered for a
week.
2. Activities to the
related topic
shall be
conducted over
5 days.
3. A prior planned
matrix will be
designed.
A DAY’S
CAMPAIGN
1. A particular
topic will be
delivered in
day’s time.
2. Activities to
the related
topic to be
covered in a
day.
A MONTH LONG
CAMPAIGN
1. A particular
topic shall be
addressed for a
month.
2. Activities to the
related topic
shall be
conducted on a
weekly basis up
to 4 weeks.
3. A prior planned
matrix will be
designed
15. A YEAR LONG CAMPAIGN
A YEAR LONG CAMPAIGN
1 2 3 4 5 6 7 8 9 10 11 12
Platinum Gold Silver
1 day
1 week
1 month
1 day
1 week
1 day
1 topic
16. CONDUCTING ONE MONTH
CAMPAIGN
ONE MONTH CAMPAIGN
ON A PARTICULAR TOPIC
INTRODUCTION
OF THE
CAMPAIGN
DELIVER OF
SPEECH BY THE
GUEST
DISTRIBUTION OF
GOODIES
BREAKING
CROWD INTO
GROUPS
WEEK 1
Inauguration and key
note speech, breaking
down into groups,
Training/Awareness
WEEK 2
Conduct trainings,
monitoring and
implementation at
work place
WEEK 3
Poster competition,
hazard identification,
quiz, photography
competition
WEEK 4
Display of works,
talks from
specialists.
CLOSING CEREMONY
INAUGURATION
17. CONDUCTING ONE WEEK
CAMPAIGN
ONE WEEK CAMPAIGN - 5 DAYS
ON A PARTICULAR TOPIC
INAUGURATION
INTRODUCTION
OF THE
CAMPAIGN
DELIVER OF
SPEECH BY THE
GUEST
DISTRIBUTION OF
GOODIES
BREAKING
CROWD INTO
GROUPS
DAY 2
Training in
groups
DAY 3
Training/
hazard
identification
DAY 4
Trainings,
competitions
DAY 5
Final day
display of
works
CLOSING
CEREMONY
18. CONDUCTING ONE DAY
CAMPAIGN
1 DAY CAMPAIGN
ON A PARTICULAR TOPIC
INAUGURATION
9:00 AM TO 9:30
INTRODUCTION
OF THE
CAMPAIGN
9:30 TO 9:45
DELIVER OF
SPEECH BY THE
GUEST
9:45 AM TO 10:00
DISTRIBUTION OF
GOODIES
10:00 AM TO 10:15
BREAKING
CROWD INTO
GROUPS
10:15 TO 10:30
AWARENESS SESSIONS
10:30 AM TO 3.30
CONDUCTING QUIZ/ GAMES/
ACTIVITIES
3:30 TO 4:30
CLOSING
CEREMONY
4:30 TO 5:00
22. TOPICS FOR CAMPAIGN
MANUAL HANDLING
“Use your brain avoid the strain’’
PORTABLE HAND TOOL
“ Don't be a fool, use the proper tool’’
SLIP TRIP AND FALL
“ don’t break a hip, clean up spills before you slip”
FIRE SAFETY AWARENESS
“Accident brings tears, fire Safety brings cheers”
BEHAVIOURAL SAFETY
“Better a thousand times careful than once dead’’
DRIVE SAFE
“Stay alive think and drive”
23. TOPICS FOR CAMPAIGN
FORKLIFT SAFETY
“carry it low and keep it slow”
PERSONNEL PROTECTIVE EQUIPMENT
“Don’t learn safety by accidents”
HEAT STRESS
“beat the heat”
MOTIVATIONAL
“prepare and prevent instead of repair and repent”
MEDICAL EMERGENCY'S(FIRST AID)
“you can make a difference”
Healthy Living
“ Have another day - by being safe today!
24. TOPICS FOR CAMPAIGN
SMOKING/ALCOHOL AND DRUGS-
“give it up”
Food Safety
“To prevent a stomach ache, hygienic precautions you should take.”
Safety Suggestions Day
“Tomorrow - Your reward for working safely today”
GENERAL SAFETY
“The safe way is the right way.”
Chemical (HAZMAT)
“don’t guess use MSDS”
Accident Prevention
“ Be alert! Accidents hurt.”
Environmental
“There is a sufficiency in the world for man's need but not for
man's greed.”
